Plan yearly marketing strategy and new product launching schedulePlan and cooperated with headquarter to come up with suitable products for Taiwan marketSecure brand achieves sales targetManage social media and make sure 20% interaction ratePlan and execute trade marketing, POSM and cooperate with sales teamEducate and communicate with beauty advisor team to deliver product knowledge and selling anglesRejuvenate brand image by affiliation, young endorser, and communicating with new and young audiences to expand and complete customer group and boost 1.5 times for hero range sales

Operated social media and planed all online marketing across brands.Managed and completed marketing for the hair and body product brands.Orchestrated and implemented extensive online activity to creatively promote whitening skincare products and increase the brand/products awareness and engagement of the brand and products, including cooperating with key opinion leader and media and planning online advertising and event page. Led to additional 5,000 unique visitors a day on EC webpage.

Operated cosmetic brands of BeautyEasy, BeautyMaker and Liu, including the online marketing, public relations and e-commerce for each brand.Revamped the BeautyEasy skincare brand, including its position, visual design, marketing strategy and community operations. Resulted in above 2 times of average ROI of FB advertising, doubled community interaction and 1.5 times increase in sales.

Handled product planning, web marketing, public relations, channel marketing and media buying.Held online activity which required simultaneously managing public relations and channel marketing. Resulted in 200% sales increase, and whole activity was reported by Apple Daily News.Initiated media-relationship-building and created media list for the company, held media conference and established continuous monthly reports.Built alliances with media, designers and channels to develop creative image products. Resulted in 200% higher sales over normal sales volume.

Handled public relations, web community management and customer service. Held media conference and got abundant reports in continuous way.Rapidly increased number of Facebook page fans, which increased from 8,000 to 20,000 in 6-month period.

Provided public relations and event-planning services for business customers, gaining vast experience. Quickly promoted due to my quick-learning ability. Planned projects independently and effectively met customers’ needs. Customers included Shiseido, Kimberly Clark, Simons, Converse, Far Eas Tone, Tokuyo, Winston, Vermont, Herbalife and GoHappy.