 Key responsibilities include business development, team management, market trend analysis, and client relations.  Independently analysed data and charted out strategic PR campaigns that aligned with business & brand goals.  Hired and mentored a dynamic and creative team that showed resourcefulness during challenging times. Successfully ensured a collaborative management environment through effective communication and regular meetings with clients, media, vendors, NGOs and other stakeholders.

 Instrumental in meeting goals of close to 300 PR events which promoted a positive company image and increased clientele.  Conceptualised and executed launch events for Park Hyatt, Azure Hospitality and leading international brands like H & M, M.A.C, and Sephora through on-ground partnerships. Responsible for creating awareness for Teach for Change and handled social events for Rotary Club of Madras.  Gained hands-on experience in researching and developing promotional & marketing material ensuring the highest quality is maintained.  Drafted and edited press releases with the appropriate tone of voice keeping in mind current newscycle trends which was published in national publications like Times of India, The Hindu to name a few.