With a lifelong immersion in the advertising industry and the music business, I've worn various hats as a content creator, creative, producer, managing director, and entrepreneur. I've always believed in the power of creativity and am proud to have contributed to award-winning projects at Cannes Lions, Golden Drum, ADCE, Effie, Red Apple, and more.I excel in building and inspiring multi-disciplinary teams, always playing hard to win. Some notable achievements include:- Built a music agency from the ground up, reaching a 3-million euro yearly turnover with less than 20 employees. Thrilled to have assembled such an incredible team.- Shaped an AI music startup, securing its first round of funding, and led a team that successfully rolled out a music search platform within just one year.- Built a studio in a laundry, recorded an album with some talented musicians while the washing machines were working – to prove that they are very quiet. The project went viral, receiving numerous industry awards.- Won a pitch with my music team against tough Australian rivals and secured a role in the global Pepsi Football Campaign with a local singer from Kazakhstan.- Sold an idea for a reality show to Gillette, which evolved into a 3-year-long MTV project. It stood out as the most effective initiative in P&G within the European region at the time.