Tamara Peric Email & Phone Number

Amsterdam, NH, NL

Amsterdam, NH, NL

Herzogenaurach, Bavaria, DE

• Leading 75-person team as part of the commercial business, driving eCom Trading strategy, pre-season planning, buying, and in-season allocation and optimisation, as well as digital consumer experience and journey.
• Achieved double-digit revenue growth and significantly improved operating profit in the EU digital channel.
• Revamped the eCommerce promotional strategy, increasing full price growth, accelerating markdown reductions and strengthening the brand’s premium positioning.
• Built a high-performing Trading team from the ground up, managing the EU business and establishing a Global Center of Excellence for Trading, enabling insight and best practices sharing across Global and Market teams.
• Led cross-functional teams in developing business strategy, integrated planning, commercial moments strategy and execution, site merchandising, A/B testing, personalization, and driving improvements across eCommerce.
• Upskilled the organization in leveraging consumer data and insights to uncover investment opportunities, optimize decision-making, and drive market share growth.

Beaverton, OR, US

• Led Global, Geo and cross-functional teams to deliver consumer-centric insights, redefining the New Partner Model to connect member experiences, inventory, data and technology, building efficiencies and solving for.
• Implemented a measurement approach for connected experiences and inventory, optimising how Nike serves members in partner environments.
• Optimised connected inventory models to shape in-season demand and drive higher full-price sell-thru with dynamic in-season allocations.
• Activated testing and learning capabilities to validate and scale the partner model, aligned with strategic objectives.

Beaverton, OR, US

• Led digital category analytics team to deliver consumer-centric insights, unlocking categories growth potential and shaping future strategy. Adapted swiftly to evolving stakeholders needs as role scope expanded to.
• Developed a strategy to integrate member-centric data into product creation and GTM processes, influencing strategic decisions and investments prioritisation to drive market share growth across categories.
• Delivered actionable consumer insights to optimise assortment and align product and pricing investments with marketing plans and consumers opportunity to grow.
• Piloted New Business Models to reinvent Her End-to-End Journeys, inspire and serve Sub-100 consumer and power consumer-centric marketplace.
• Created best-In-class analytics tools and deliverables, empowering over 1k users with critical member insights for enterprise-level decision making.

Boston, MA, US

• Led global digital analytics strategy and re-platforming of Converse.com to deliver cutting-edge analytics solutions and actionable insights and enable consumer-centric optimisation and innovation across functions.
• Developed business cases supporting both short-term and long-term global digital and product investment decisions.
• Led the creation of a global digital analytics platform and CRM, providing end-to-end insights into digital sales, consumer, marketing, merchandizing and financials; unlocking growth opportunities and increasing.
• Built high-performing analytics team by successfully recruiting, coaching, and managing data engineers, BI analysts, web analysts, strategic analysts, and analytics contractors.

Boston, MA, US

• Led web and marketing analytics team to support North America digital business. Responsible for delivering actionable insights and recommendations to optimize marketing, merchandizing and UX initiatives on.
• Delivered double digit revenue and conversion growth for North America digital business.
• Enabled real time reporting that identifies key business drivers and opportunities and drives actionable insights in support of cross functional digital teams.
• Partnered with site merchandising, UX and marketing teams to assess performance and optimise top and bottom conversion funnel, consumer journey and drive conversion improvements.
• Migrated old Converse systems to Nike analytics platform using AWS, Tableau reporting and visualization, Omniture web analytics, and Maximizer A/B testing.

Framingham, MA, US

• Responsible for defining and implementing omni-channel analytics vision and strategy to deliver seamless customer experience and grow share of wallet. Drove cross-functional alignment and execution for omni-channel.
• Delivered high double digits revenue growth in key omni programs across online and stores.
• Doubled the conversion and share of Mobile revenue within a year.
• Delivered a cutting-edge Mobile analytics app for executives (real-time data) within 10 weeks.
• Built innovative dashboards and doubled the output of analytical team, through automation and process improvement initiatives.

Framingham, MA, US

• Delivered insightful and actionable analysis and reporting in support of key corporate initiatives across marketing, finance and merchandising.Key Highlights:
• Coached and mentored a professional staff of analysts; championed team to think innovatively.
• Developed processes for driving segmentation strategies, advanced campaign testing, analysis and optimization for Staples.com and Loyalty Programs.
• Developed short and longer-term circulation and segmentation strategies to meet program growth goals.
• Kept abreast of industry segmentation, data modeling and multi-channel shopping trends to identify new ways to more effectively target online and offline prospects and customers and continuously optimize investments.

Framingham, MA, US

• Led customer analytics initiatives for Staples key categories by defining complex business issues, formulating an analytical plan and approach, and presenting actionable insights to senior management. Key Highlights:
• Managed analytical process to deliver timely, insightful and actionable analyses in support of marketing strategy and key corporate initiatives.
• Continually looked for ways to increase efficiency through development of new tools and decision-making solutions.
• Coached, supervised and mentored staff of analysts; provided training and professional development.
• Served as owner of business relationships and subject matter expertise for customer databases.

Framingham, MA, US

• Acted as an advisor to business, management and development teams to develop marketing data mart for cross-channel marketing business intelligence applications.Key Highlights:
• Solved marketing users’ inability for easy analysis and reporting; eliminated manual processes, optimized campaign management process and re-calibrated statistical models.
• Acted as a key expert in improving customer data integrity and accuracy enabling company wide access to customer purchase behavior and campaign analysis.
• Managed large-scale projects through all phases of SDLC including project planning, resource and risk management, prioritization, escalation, scorecard, roadmap and project status. $1.2m budget, 2 yr project, 20+.

Framingham, MA, US

• Served as technical and business expert, creating financial decision support tools and models for Finance users in multiple business units and countries. Key Highlights:
• Revamped obsolete financial analysis environment that the company had outgrown: Developed business case to automate existing applications, develop a financial datamart, and build new, low-maintenance Essbase cubes.
• Data availability and business up-time were significantly improved while reducing the number of resources supporting the environment.

Neubiberg, München, DE

• Short term consulting contract for Infineon Finance team to solve critical business needs for fast analytics in support of corporate finance in Villach, Regensburg and Munich.Key Highlights:
• Awarded the prestigious YIP (Your Idea Pays) bonus for exceeding expectations, improving efficiency with $350K annual cost savings and building consensus across all functional lines.

• Led international projects and business development activities, driving major strategic initiatives and innovation in technology implementation in multiple geographies (Latin America and North America).Key Highlights:
• Optimized processes to drive $500K+ in savings per year.
• Served as a business and technology expert, creating financial, marketing and operations decision support systems and models for senior management across different countries.
• Built and led a team of analysts and business partners to develop and implement BI solutions internationally.

Northampton, GB

• Rapidly filled critical business need for Avon’s direct sales analytics: Sales and Marketing business units struggled to compile and analyze KPIs. Designed and implemented Decision Support System that provided.
• Owned and managed Avon’s Global Data Mart and continually increased the potential to support the decision-making process.
• Partnered with cross-functional teams and senior leadership in the development and release of new products and solutions.

High Potentials Leadership Program

Master Of Business Administration - Mba

Bsba, Management Information Systems And Finance