Tamara Peric Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, Nh, Nl

Herzogenaurach, Bavaria, De

Leading 75-person team as part of the commercial business, driving eCom Trading strategy, pre-season planning, buying, and in-season allocation and optimisation, as well as digital consumer experience and journey optimisation on .com and app (1B+ revenue, 19 countries, 12 languages).Key Highlights:• Achieved double-digit revenue growth and significantly improved operating profit in the EU digital channel.• Revamped the eCommerce promotional strategy, increasing full price growth, accelerating markdown reductions and strengthening the brand’s premium positioning.• Built a high-performing Trading team from the ground up, managing the EU business and establishing a Global Center of Excellence for Trading, enabling insight and best practices sharing across Global and Market teams.• Led cross-functional teams in developing business strategy, integrated planning, commercial moments strategy and execution, site merchandising, A/B testing, personalization, and driving improvements across eCommerce and key business metrics.• Upskilled the organization in leveraging consumer data and insights to uncover investment opportunities, optimize decision-making, and drive market share growth.• Established an Integrated Marketplace collaboration operating model to identify and capitalize on marketplace opportunities, driving commercial growth across multiple channels.

Beaverton, Or, Us

Led Global, Geo and cross-functional teams to deliver consumer-centric insights, redefining the New Partner Model to connect member experiences, inventory, data and technology, building efficiencies and solving for silo’d and inconsistent Global/Geo measurement methodology. (Quoted to make impossible possible in the first 90 days in the job). Key Highlights:• Implemented a measurement approach for connected experiences and inventory, optimising how Nike serves members in partner environments. • Optimised connected inventory models to shape in-season demand and drive higher full-price sell-thru with dynamic in-season allocations.• Activated testing and learning capabilities to validate and scale the partner model, aligned with strategic objectives.

Beaverton, Or, Us

Led digital category analytics team to deliver consumer-centric insights, unlocking categories growth potential and shaping future strategy. Adapted swiftly to evolving stakeholders needs as role scope expanded to accelerate growth for Nike’s biggest Growth Opportunities including Women’s, Apparel, Sportswear, and Sub100. Key Highlights:• Developed a strategy to integrate member-centric data into product creation and GTM processes, influencing strategic decisions and investments prioritisation to drive market share growth across categories.• Delivered actionable consumer insights to optimise assortment and align product and pricing investments with marketing plans and consumers opportunity to grow.• Piloted New Business Models to reinvent Her End-to-End Journeys, inspire and serve Sub-100 consumer and power consumer-centric marketplace.• Created best-In-class analytics tools and deliverables, empowering over 1k users with critical member insights for enterprise-level decision making.

Boston, Ma, Us

Led global digital analytics strategy and re-platforming of Converse.com to deliver cutting-edge analytics solutions and actionable insights and enable consumer-centric optimisation and innovation across functions (consumer, product, marketing, merchandising and CX) and Geographies (North America, Europe, and China).Key Highlights: • Developed business cases supporting both short-term and long-term global digital and product investment decisions.• Led the creation of a global digital analytics platform and CRM, providing end-to-end insights into digital sales, consumer, marketing, merchandizing and financials; unlocking growth opportunities and increasing consumer LTV.• Built high-performing analytics team by successfully recruiting, coaching, and managing data engineers, BI analysts, web analysts, strategic analysts, and analytics contractors.

Boston, Ma, Us

Led web and marketing analytics team to support North America digital business. Responsible for delivering actionable insights and recommendations to optimize marketing, merchandizing and UX initiatives on converse.com. Key Highlights:• Delivered double digit revenue and conversion growth for North America digital business.• Enabled real time reporting that identifies key business drivers and opportunities and drives actionable insights in support of cross functional digital teams. • Partnered with site merchandising, UX and marketing teams to assess performance and optimise top and bottom conversion funnel, consumer journey and drive conversion improvements.• Migrated old Converse systems to Nike analytics platform using AWS, Tableau reporting and visualization, Omniture web analytics, and Maximizer A/B testing.

Framingham, Ma, Us

Responsible for defining and implementing omni-channel analytics vision and strategy to deliver seamless customer experience and grow share of wallet. Drove cross-functional alignment and execution for omni-channel performance measurement methodology, process and on-going optimization across all properties.Key Highlights:• Delivered high double digits revenue growth in key omni programs across online and stores. • Doubled the conversion and share of Mobile revenue within a year. • Delivered a cutting-edge Mobile analytics app for executives (real-time data) within 10 weeks.• Built innovative dashboards and doubled the output of analytical team, through automation and process improvement initiatives.

Framingham, Ma, Us

Delivered insightful and actionable analysis and reporting in support of key corporate initiatives across marketing, finance and merchandising.Key Highlights:• Coached and mentored a professional staff of analysts; championed team to think innovatively.• Developed processes for driving segmentation strategies, advanced campaign testing, analysis and optimization for Staples.com and Loyalty Programs.• Developed short and longer-term circulation and segmentation strategies to meet program growth goals.• Kept abreast of industry segmentation, data modeling and multi-channel shopping trends to identify new ways to more effectively target online and offline prospects and customers and continuously optimize investments.

Framingham, Ma, Us

Led customer analytics initiatives for Staples key categories by defining complex business issues, formulating an analytical plan and approach, and presenting actionable insights to senior management. Key Highlights:• Managed analytical process to deliver timely, insightful and actionable analyses in support of marketing strategy and key corporate initiatives.• Continually looked for ways to increase efficiency through development of new tools and decision-making solutions.• Coached, supervised and mentored staff of analysts; provided training and professional development. • Served as owner of business relationships and subject matter expertise for customer databases.

Framingham, Ma, Us

Acted as an advisor to business, management and development teams to develop marketing data mart for cross-channel marketing business intelligence applications.Key Highlights:• Solved marketing users’ inability for easy analysis and reporting; eliminated manual processes, optimized campaign management process and re-calibrated statistical models. • Acted as a key expert in improving customer data integrity and accuracy enabling company wide access to customer purchase behavior and campaign analysis.• Managed large-scale projects through all phases of SDLC including project planning, resource and risk management, prioritization, escalation, scorecard, roadmap and project status. $1.2m budget, 2 yr project, 20+ project team; built across Oracle, Hyperion, SAS, SAS MA.

Framingham, Ma, Us

Served as technical and business expert, creating financial decision support tools and models for Finance users in multiple business units and countries. Key Highlights:• Revamped obsolete financial analysis environment that the company had outgrown: Developed business case to automate existing applications, develop a financial datamart, and build new, low-maintenance Essbase cubes.• Data availability and business up-time were significantly improved while reducing the number of resources supporting the environment.

Neubiberg, München, De

Short term consulting contract for Infineon Finance team to solve critical business needs for fast analytics in support of corporate finance in Villach, Regensburg and Munich.Key Highlights:• Awarded the prestigious YIP (Your Idea Pays) bonus for exceeding expectations, improving efficiency with $350K annual cost savings and building consensus across all functional lines.

Led international projects and business development activities, driving major strategic initiatives and innovation in technology implementation in multiple geographies (Latin America and North America).Key Highlights: • Optimized processes to drive $500K+ in savings per year.• Served as a business and technology expert, creating financial, marketing and operations decision support systems and models for senior management across different countries.• Built and led a team of analysts and business partners to develop and implement BI solutions internationally.

Northampton, Gb

Rapidly filled critical business need for Avon’s direct sales analytics: Sales and Marketing business units struggled to compile and analyze KPIs. Designed and implemented Decision Support System that provided immediate answers to previously complex decision-making problems.Key Highlights:• Owned and managed Avon’s Global Data Mart and continually increased the potential to support the decision-making process.• Partnered with cross-functional teams and senior leadership in the development and release of new products and solutions.

High Potentials Leadership Program

Master Of Business Administration - Mba

Bsba, Management Information Systems And Finance