Travis Franklin Email & Phone Number

Boise, ID, US

Following its acquisition, I work with Mindful QA to oversee and redefine the company’s marketing strategies, campaigns, and tactics. Leveraging my expertise in strategic planning, branding, and demand generation, I focus on aligning marketing initiatives with business goals and utilizing data-driven insights to build a strong foundation for future growth..

As the co-founder of Tipton Franklin, I partner with the leaders of select growth-focused companies in the AgTech and Biotech sectors to address their most pressing marketing challenges. Whether it’s breaking through market noise, aligning marketing strategies with business goals, or maximizing ROI, we deliver tailored solutions that drive measurable.

I created a dynamic space for innovation, experimentation, and exploration of groundbreaking ideas, projects, and strategies. Serving as a think tank and testing ground, The Bar 9 Agency pushes the boundaries of conventional marketing to uncover what’s next. This enables me to drive transformative results and stay at the forefront of marketing innovation.

Boise, Idaho, US

• As the head of marketing, I am responsible for growing and driving demand growth for the company through multiple channels, tactics, research, and writing. I am accountable for the marketing effort for every division.
• PPC development, messaging, targeting, and management
• SEO content development and management
• Creating and executing marketing nurture programs
• Data analysis and reporting
• Google Ads, Microsoft Ads, SEO programsPartner and Vendor Management — Manage relationships with relevant partners to build and identify channels for inbound marketing. Explore resources and recruit thought leaders and.

Boise, ID, US

Responsible for applying data-driven tactics and modern marketing strategies to help legacy companies evolve into modern, data-smart marketers. I worked side-by-side with some of the most creative and brilliant minds in the industry. The companies I worked with are not afraid of trying something different. They’re willing to experiment with new methods and.

• Responsible for creating and executing strategic plans, marketing initiatives, and advertising campaigns to develop and enhance Icon's brand awareness, sales growth, and community efforts. Highlights included:
• After thorough research and analysis, created, administered and implemented a strategic marketing plan to improve the credit union's visibility in the marketplace, drive business to the branches, and improve ROI of.
• Developed and launched a brand "refresh" campaign to reintroduce the credit union to the market. Online presence was refreshed with new images, copy, and I created a synchronized online, outdoor, print, in-branch, and.
• Initiated and managed an RFP, then launched a Marketing Customer Information File (MCIF) system to grow member marketing campaigns through targeted and trackable efforts.
• Created and led the communication strategies for mergers and a sale of a branch, communicating very complicated information in a way that was easy to understand.
• Utilizing print, outdoor, social media, and direct marketing, designed and drove various product launches and promotions, including a new online banking platform, remote deposit capture, and deposit growth campaigns.

Boise, Idaho, US

• Responsible for developing, coordinating, and executing marketing activities for Albertsons (then the Fortune 100 company’s six-state Intermountain West Division), ensuring marketing programs made a significant.
• Generated $5M in new sales during 1st quarter of new product launch by developing and directing marketing efforts in Washington and coordinating public relations events and communications around the launch.
• Through managing and executing effective internal and external marketing plans, reversed negative trends and lifted sales up to 25% for groups of stores experiencing serious sales loss.
• Achieved sales lift across the banner, increased transaction size and maximized items per cart by creating and implementing marketing strategies for the company’s single largest sales promotion.

Meridian, Idaho, US

• Connected home buyers and sellers to negotiate the best deal for clients. Utilized social media, word of mouth, client referrals, and email marketing strategies to obtain success. Optimized professional networking and.
• Ranked in the top 30% of Realtors® in the Boise market during 1st year.
• Negotiated a multimillion dollar project consisting of 3 condos and a large home.
• Negotiated short sale properties for owners and investors, dealing with banks and creditors to close deals quickly.

Boise, ID, US

• Developed and managed the law firm’s strategic marketing and business development initiatives. Managed public relations, media management, budget planning, market research, advertising campaigns and board-of-partner.
• Acquired new clients and retained existing clients by directing the rebranding of the firm, taking a historic brand and reshaping it to reflect the firm’s capabilities.
• Provided senior partners with decision making tools by creating a benchmark survey for measuring the effectiveness of marketing and business development campaigns.
• Optimized attorneys’ marketing capabilities to clients and improved client communication by rolling out new CRM solution.

Bend, OR, US

• Responsible for managing the consumer bank's marketing and communication initiatives, monitoring a $1.4M marketing budget. Developed and implemented direct mail strategies, advertising campaigns, vendor relationship.
• Successfully executed name change and rebranding including complete website and marketing material redesign.
• Enhanced client retention by managing public and investor relations during the bank's conversion to a publicly traded company.
• Increased market share by identifying sales and marketing opportunities for branches by creating and analyzing weekly and monthly sales reports using the bank’s client relationship management software.

Walla Walla, Washington, US

• Assistant Vice President, Marketing / Advertising 1999 – 2002Managed the daily marketing strategies of multistate banking institution including leading marketing campaigns, developing Internal and external.
• Developed and executed marketing strategy for consolidation of 5 banks into 1 newly named organization.
• Coordinated marketing related issues that arose through acquisitions and mergers.
• Managing CRM solutions to drive branch sales Marketing Assistant 1998 – 1999Assisted with the development and coordination of advertising campaigns, product brochures, newsletters, and web sites. Analyzed customer and.

Bsba, Marketing

Bank Management