As a Digital Content Manager I research social media trends and inform clients of changes that are relevant to their marketing activities. I'm responsible for setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs. I analyze client’s digital marketing plans and social media strategies and identify strategic weaknesses and make recommendations for improvements. I manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, Tiktok and YouTube, adapting content to suit different channels.