Developed FocusWaukesha.com news website to report on business and lifestyle stories throughout Waukesha County. We write compelling profiles of local businesses and people in our communities who have a unique skill or perspective. We're always exploring new opportunities to inform our residents, inspire community engagement and shed light on important issues.

As the chief strategist and innovator at Meta4, Tracy helps companies that need assistance with marketing communications to overcome a business challenge or provide assistance beyond the scope of their staff. We offer high-level corporate communications, content marketing, crisis and change communications, thought leadership/influencer programs, and rebranding services. Tracy and her team are experienced in working with organizations in the following industries:- Healthcare and Life Sciences- Education- Technology- Human Resources- Professional Services (legal, accounting, architectural, engineering, etc.)- Manufacturing (everything from tools and construction equipment to food and housewares)- Financial Services- Transportation (automotive, trucking, aviation)- Hospitality and TourismNotable clients include: Medical College of Wisconsin, Cielo Talent, Sanofi Pharmaceuticals, Cimphoni, Channellock, InSinkErator, Marquette University, Herzing University, Buelow Vetter law firm, Waukesha County Airport, Clarcorp Industrial Sales and more.

Taught Corporate Writing course in the Diederich College of Communication.

Responsible for leading corporate and global communications functions worldwide, including executive communications, IR/financial communications, public relations, organizational/employee communications, change management, online communications and crisis communications. Member of Global Leadership Team (top 150 executives) and corporate Disclosure Committee.

Managed all client services and supervised account service teams, which provided media relations, crisis communications, issues management, special events, direct mail, collateral, video, advertising, market research and government relations services. Clients spanned a wide variety of industries, including health insurance, telecommunications, nonprofit, hospitality, manufacturing and more.

• Covered local government activities, breaking news on crime, schools, healthcare, and business in Wauwatosa, Wisconsin.• Conducted in-depth research, interviews, and fact-checking to produce accurate and timely news stories.• Developed strong communication and storytelling skills through writing compelling articles for publication.