Ensure the site is maintained and updated so as to maximize customer engagement on the site. Manage content to support the Direct Marketing Team. 
Manage and maximize opportunities to increase targeted traffic to the website through a variety of marketing channels including; affiliates, PPC, SEO, email, display etc. 
Awareness of detailed knowledge and expertise regarding to online transactions; from customer acquisition 
techniques to website usability to secure payment processes… Show more Ensure the site is maintained and updated so as to maximize customer engagement on the site. Manage content to support the Direct Marketing Team. 
Manage and maximize opportunities to increase targeted traffic to the website through a variety of marketing channels including; affiliates, PPC, SEO, email, display etc. 
Awareness of detailed knowledge and expertise regarding to online transactions; from customer acquisition 
techniques to website usability to secure payment processes. 
Responsibility for managing 3rd party resellers and OTA (Online Travel Agents).
• Develop the web as a marketing tool in conjunction with the wider Direct Marketing team. Effective communication of available functionality to the business with regards current e-commerce infrastructure. 
Continual refine and optimize the current Reservation and Departure Control System.Ensure an appropriate professional service offer is in place for non-subscription mail order transactions 
Ensure fraudulent transactions are regularly reviewed and appropriate settings are made to fraud prevent techniques. 
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