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A commercially-minded, digital specialist with experience and expertise in strategy, transformation and marketing.With over a decade working in the digital space, I've sampled startup and self-employment, agency and client-side environments, working for blue chip firms across health care, retail, leisure/entertainment and hospitality sectors. I build and lead high-performance digital marketing teams, deliver projects to global audiences in excess of 30 million and manage multi-million pound budgets.Reporting to board/exec level, I provide digital expertise and experience to allow businesses to maximise the potential of their online channels.
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Head Of Acquisition And RetentionBiocareBirmingham, Gb
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Head Of Acquisition & RetentionBiocare Dec 2022 - PresentRedditch, Worcestershire, Gb
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Head Of DigitalBiocare May 2019 - Dec 2022Redditch, Worcestershire, Gb
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Digital Consultant [Short-Term Contract]Bgo Group Mar 2019 - May 2019- Consulted on and developed a best-practice SEO strategy across BGO brands which included on-site technical audits and content strategy, through to offsite link acquisition- Developed reporting suite, focused on multi-touch attribution & ROI- Highlighted various short, medium and long-term strategic opportunities across digital marketing channels- Delivered UX/UI recommendations- Consulted on mobile app acquisition marketing- Delivered training to in-house resource
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Web & Mobile Channel ManagerGenting Casinos Uk Aug 2016 - Mar 2019Birmingham, Gb- Working in the fast-paced, high-turnover gaming vertical and reporting to board level, I was the digital strategy lead, focusing on experience differentiation, to support business growth- Successfully built a high-performance digital marketing function to support the growth of the online casino and sportsbook, following closure of offshore business function- Delivered growth across digital marketing channels (PPC, SEO etc) through £multi-million budget management and channel optimisation, resulting in exceeded KPIs within 1st & 2nd years of channel ownership- Introduced CRO and UX capabilities into the business- Support development roadmap with business requirements and priorities, for delivery by Tech & Change team- Delivered a key project of merging online and retail websites into one unified proposition following the acquisition of Genting Interactive by Genting Casinos UK in 2017- Established mobile products as a core element to the digital strategy, with a focus on delighting users through product, App Store Optimisation (ASO) and paid media campaigns- Developed social media strategy- Developed full reporting suite for all digital marketing activity- Left the business following the relocation of Genting Interactive to Malta -
Digital ManagerAston Villa Football Club Feb 2013 - May 2016Birmingham, West Midlands, Gb- Responsibility for all of the Club's digital properties, with the exception of editorial content output, reporting to board level- Lead on digital transformation projects including the re-platforming of the Club's ecommerce website (shop.avfc.co.uk), AVTV - the Club's online TV platform, and the Club's official website, avfc.co.uk whilst integrating the Club's loyalty scheme, Villa Cash, across digital products- The new avfc.co.uk is built on Sitecore, an enterprise-level digital experience and content management platform, and 'leader' in Gartner's Magic Quadrant and supported the digital strategy of personalisation, CRM growth/data capture and commercialisation through sponsorship.- Research, requirements gathering, KPI-setting, wireframing/UX, tender management, project management and site launch fell under my remit.- Supported the digital strategy through social media, creating native language profiles in key Premier League growth markets (Thailand, China, South America etc) -
Digital Marketing ManagerSk:N Clinics Jun 2012 - Feb 2013Birmingham, West Midlands, Gb- Short-term contract- Managed digital marketing channels (Email, SMS, PPC, SEO, Social)- Budget circa. £1.5m- More than doubled the volume of enquiries via digital channels, whilst decreasing cost per enquiry to ~30%- Introduced new business channels/data capture opportunities, which included social giveaways and information pack downloads- Introduced a business process to reduce fraud and chargebacks- Delivered new CRM templates -
DirectorAgosha Ltd Sep 2008 - Jun 2012- Formed Agosha Ltd as a vehicle for delivering digital projects - both personal (affiliate marketing) and for fee-paying clients- Managing a ltd company provided valuable business skills and digital experience- Worked for/with clients such as Dunlop Tyres, CEWE Photoworld, Eversheds, Birmingham City Council, Menzies Hotels and LHM Media- Delivered work ranging from technical audits, social media campaigns/apps (from concept to delivery), project planning and wireframing/UX
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Freelancer/Affiliate MarketeerSelf-Employed Jun 2005 - Sep 2008- Designed and built a number of affiliate-based websites, whilst working towards completing a degree in Architecture at The University of Nottingham- Sites included an adverse mortgage lead generation tool, built on the Leadbay network/platform, which was promoted purely through organic search and passed leads to a panel of relevant brokers- Mobile Phones 4 Students, was a website setup to bring cashback and free gift-based mobile phone contracts to the student population. The site was featured in The Guardian, The National Student (the largest student publication in the UK), and was partnered with UCAS, featuring on their discount card scheme alongside brands such as TopShop, Virgin etc.
Tom Shore Skills
Tom Shore Education Details
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University Of NottinghamArchitecture
Frequently Asked Questions about Tom Shore
What company does Tom Shore work for?
Tom Shore works for Biocare
What is Tom Shore's role at the current company?
Tom Shore's current role is Head of Acquisition and Retention.
What is Tom Shore's email address?
Tom Shore's email address is to****@****c.co.uk
What is Tom Shore's direct phone number?
Tom Shore's direct phone number is 44 12 1327*****
What schools did Tom Shore attend?
Tom Shore attended University Of Nottingham.
What are some of Tom Shore's interests?
Tom Shore has interest in Entrepreneurship, Incubators, Digital Marketing, Success Stories, Startup Accelerators, Growth Hacking, Startups, Social Entrepreneurship.
What skills is Tom Shore known for?
Tom Shore has skills like Digital Strategy, Digital Marketing, Digital Project Management, Supplier Management, Web Analytics, Web Architecture, Digital Media, Social Media Marketing, Seo, Paid Search Strategy, Tender Management, Entrepreneurship.
Who are Tom Shore's colleagues?
Tom Shore's colleagues are Annie Silver, Jena Serundo, Carla Halford, Samir Benkahoul, Mila Chernecky, Kaan Tatari, Chou Chou.
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