Tom Shore Email & Phone Number

Birmingham, Gb

Redditch, Worcestershire, Gb

Redditch, Worcestershire, Gb

- Consulted on and developed a best-practice SEO strategy across BGO brands which included on-site technical audits and content strategy, through to offsite link acquisition- Developed reporting suite, focused on multi-touch attribution & ROI- Highlighted various short, medium and long-term strategic opportunities across digital marketing channels- Delivered UX/UI recommendations- Consulted on mobile app acquisition marketing- Delivered training to in-house resource

Birmingham, Gb

- Working in the fast-paced, high-turnover gaming vertical and reporting to board level, I was the digital strategy lead, focusing on experience differentiation, to support business growth- Successfully built a high-performance digital marketing function to support the growth of the online casino and sportsbook, following closure of offshore business function- Delivered growth across digital marketing channels (PPC, SEO etc) through £multi-million budget management and channel optimisation, resulting in exceeded KPIs within 1st & 2nd years of channel ownership- Introduced CRO and UX capabilities into the business- Support development roadmap with business requirements and priorities, for delivery by Tech & Change team- Delivered a key project of merging online and retail websites into one unified proposition following the acquisition of Genting Interactive by Genting Casinos UK in 2017- Established mobile products as a core element to the digital strategy, with a focus on delighting users through product, App Store Optimisation (ASO) and paid media campaigns- Developed social media strategy- Developed full reporting suite for all digital marketing activity- Left the business following the relocation of Genting Interactive to Malta

Birmingham, West Midlands, Gb

- Responsibility for all of the Club's digital properties, with the exception of editorial content output, reporting to board level- Lead on digital transformation projects including the re-platforming of the Club's ecommerce website (shop.avfc.co.uk), AVTV - the Club's online TV platform, and the Club's official website, avfc.co.uk whilst integrating the Club's loyalty scheme, Villa Cash, across digital products- The new avfc.co.uk is built on Sitecore, an enterprise-level digital experience and content management platform, and 'leader' in Gartner's Magic Quadrant and supported the digital strategy of personalisation, CRM growth/data capture and commercialisation through sponsorship.- Research, requirements gathering, KPI-setting, wireframing/UX, tender management, project management and site launch fell under my remit.- Supported the digital strategy through social media, creating native language profiles in key Premier League growth markets (Thailand, China, South America etc)

Birmingham, West Midlands, Gb

- Short-term contract- Managed digital marketing channels (Email, SMS, PPC, SEO, Social)- Budget circa. £1.5m- More than doubled the volume of enquiries via digital channels, whilst decreasing cost per enquiry to ~30%- Introduced new business channels/data capture opportunities, which included social giveaways and information pack downloads- Introduced a business process to reduce fraud and chargebacks- Delivered new CRM templates

- Formed Agosha Ltd as a vehicle for delivering digital projects - both personal (affiliate marketing) and for fee-paying clients- Managing a ltd company provided valuable business skills and digital experience- Worked for/with clients such as Dunlop Tyres, CEWE Photoworld, Eversheds, Birmingham City Council, Menzies Hotels and LHM Media- Delivered work ranging from technical audits, social media campaigns/apps (from concept to delivery), project planning and wireframing/UX

- Designed and built a number of affiliate-based websites, whilst working towards completing a degree in Architecture at The University of Nottingham- Sites included an adverse mortgage lead generation tool, built on the Leadbay network/platform, which was promoted purely through organic search and passed leads to a panel of relevant brokers- Mobile Phones 4 Students, was a website setup to bring cashback and free gift-based mobile phone contracts to the student population. The site was featured in The Guardian, The National Student (the largest student publication in the UK), and was partnered with UCAS, featuring on their discount card scheme alongside brands such as TopShop, Virgin etc.