Tiffany Shaw Email and Phone Number

Associate Faculty teaching Advertising and Integrated Marketing Communications.

As Executive Director, Commercial Operations, I led a cross-functional team with responsibility for the company’s strategic drivers of commercial activity, including: Marketing, Sales Operations, Business Development, Product Development, Product Management and Sales Training. I also maintained my responsibility overseeing Field Operations, including Client Services, Shipping/Receiving, Corporate Communications, client-facing data services and field staff (Clinical Technicians) working in client offices across the U.S.

As Executive Director, Field Operations, I was responsible for corporate- and field-based departments including client services, inside sales, marketing, sales training, sales and customer operations, customer supply inventory and shipping and clinical staff in over 150 locations nationwide. Additionally, I was responsible for the development and management of public policy and government payer relations.

As Director of Field Operations, I was responsible for seven departments and 190 employees who focused on client retention and operational excellence, including Client Services, Field Toxicology/Consulting, Therapy Awareness Programming, Clinical Technicians (point of care service operations), Data Relations, Field Training, and cross-functional project management.

Responsibilities included consultative selling and execution of direct-to-physician marketing programs with budgets ranging from $50K-$2M. Managed various internal project teams including functional experts from medical, multimedia and design, copy editing, project support, marketing and information technology departments.

Responsibilities included consultative selling and execution of technology-driven projects for direct-to-physician marketing programs with budgets ranging from $25K-$1M. Managed 28 internal project teams including experts from medical, multimedia & design, copy editing, and IT departments. Key accomplishments include quality improvements using Six Sigma which resulted in regaining $450K in revenue and increased revenue in media-related business over 400% over a one year time period.

Managed market analysis products & services which included KOL identification & management, sales analysis, market segmentation, national association exhibit analytics, and intervention analytics for pharmaceutical brand teams.

Managed internal team to develop new strategy for thought leader database access. Developed thought leader database and was involved in selling this service to five new customer accounts. Led team to develop strategic partnership with local market research firm to offer new services to existing clients.

Worked to develop and advance the Marketing Department in order to improve recruitment for all conferences including development of database system for tracking and developing strategy and management of research projects, which include script analysis, determining share of market, association and intervention analytics, and data mapping.

Developed new services for the company using data analysis and customer relationship database; applied customer segmentation data to develop new procedures for capturing company’s success in recruitment.

Responsibilities included data analysis to support direct-to-physician marketing programs, developing data map for implementation of SQL relationship database, and determining protocol for segmenting pharma HCP customers.