Senior Brand Strategist
Current• Spearheading communications & content, ensuring alignment with high-level messaging and brand consistency across all materials.• Leading and managing Brand Strategy & Ideation for internal brands from scratch including successful soft launches, and leading cross-functional teams in web development and design.• Managing ESG and HR communication campaigns and creating high-impact collaterals.• Leading digital engagement initiatives.• Collaborating with cross-functional teams to implement digital transformation projects and to enhance external visibility.