Created marketing and business strategy for the number 1 house appliances and electronic goods retail network in Poland. Prepared marketing plans in conjunction with budget management and planning. Implemented promotions through a vast array of communication: advertising, digital media, social media and in-store activities. Managed one of the largest marketing budgets in Poland.

Owner and managing Director. Created marketing strategy plans for outside clients based on consumer insights proven by market research.

Developed marketing strategies for prospective clients, generated new business leads, managed project groups responsible for preparing winning pitches. Strategies incorporated the widest possible range of marketing tools: from advertising, through below-the-line activities, point of sale and point of promotion materials, direct marketing, sales promotions, distribution development to even corporate identity and package design.

Supervised all marketing and sales activities: research, strategy, communication, product management, public relations, field marketing, dealers support and sales training. Developed of the sales network and implemented sales policies (dealer discounts, sales budgets, quotas, sales conditions etc).

Set up from scratch a large (300 employees) organisation. Developed new business and client portfolio. Managed a group of 300 employees. Won client accounts of PTE Pekao/Alliance (pension fund), Renault, Hewlett-Packard, Media Marketing Polska, Alcro-Beckers and others, for which I have personally designed and implemented successful Direct Marketing strategies.

Responsible for the total scope of marketing activities of household appliances for brands Bosch and Siemens including market research, creating marketing strategies for both brands, product management, creating communication strategies, advertising and promotion, public relations for BSH in Poland, sales training and technical support.

Responsibilities included creation of strategies and marketing actions plans for Sony brand fitting local Polish consumers needs. Preparation and implementation of advertising and promotion actions as well as public relations activities. Responsible for international cooperation with various marketing bodies worldwide: business groups and communication HQ, presenting annual business and strategic long term plans to an international board of executives. Responsible for market and consumer research as a basis for consumer driven activity. Responsible for controlling stock levels and procurement as vital elements contributing to P&L. Accountable for sales results and marketing budget. As Product Manager responsible for product marketing of several product categories: Colour TV, Car Audio, Home Video, Personal Video and Audio products. Duties included: pricing policy, distribution policy, supervision of stock levels, choosing the appropriate line-up for the Polish market as well as creating sales budgets and forecasting. As sales rep I was responsible for developing the sales network and turnover on a region roughly the size of ¼ of Poland. This included customer liaison, merchandising and personal sales.

Responsible for all aspects of marketing advisory: Market research, marketing strategy advising, advertising consulting.