Terrie Silver Email & Phone Number

Marketing, Advertising ConsultantStrategic Planning and MarketingBranding, Promotions, and EventsInternet Marketing, SEO, BlogsMedia/Video/Audio Production Planner/Producer

2002-2008 FURNITURELAND SOUTH Director of Marketing The World’s Largest Home Furnishings Showplace. Produces national marketing brochures, POS, seasonal catalog. Maintain industry leading website, direct mail, multiple trade show and special events, outdoor advertising, extensive email marketing DB, print media buys for regional and national effectiveness. TV conception and development. Expertise of brand development, campaign conceptualization and execution from traditional to new media. Technical knowledge of website applications and interactive marketing, including e-commerce, DVD and CD creation, streaming media, blogs and SEO. Maintains strategy and integrity of all media plans and public relations resulting in the cultivation of client loyalty and retention. This includes the planning, buying and execution process and managing, guiding the media, journalists in the continuous evaluation of and improvement upon media opportunities.

B2B, B2C fully integrated ad agency specializing in marketing and communications through national print and direct mail advertising campaigns, PR, e-commerce and website development, television, CD and DVD development, outdoor, and internet marketing.Senior expert for the agency responsible for acquiring, defining and ensuring all strategies and deliverables met or exceeded the requirements for the client including added value by all staff members involved. Responsible for all aspects of advertising, marketing and new media technology, including strategic brand and campaign development for high-profile clients. Successfully managed multiple internal and external initiatives/projects/budgets/negotiating/media teams in the envelopment and execution of effective plans for the client in a budget defined, deadline-driven environment.

1989-1995 DEWEY’S BAKERY, INC. Triad Area, NC Director of Retail Stores Bakery Retail and Wholesale Chain.Repositioned a hometown product and created national exposure through wholesaling to retailer, the gift trade and strategic product placement. Repackaged and redesigned products to appeal to a national audience, while maintaining a local brand in its original marketing form for a regional consumer. Elevated Salem Baking, the perishable products brand, and Dewey’s Bakery brand to be the best in show many times over since inception. Major accomplishment was strategic launch of store openings with a passion for developing a growing business and leading a team of individuals. Defined brand awareness for the wholesale and retail advertising objectives, strategies and plans.

Production company specializing in creating brand awareness through national commercial, corporate videos and posterity tapes.Gained, and through the years, maintained extensive expertise and hands-on knowledge of writing and directing for TV commercials and corporate/retail videos, publications, magazines. Extremely knowledgeable of film and video processes involving pre-production, production, and post production; including editing and sound for television, video, CD and now, DVD and all web-based rich media. Well trained in this area to provide concept through completion from both a creative and technical background.As co-owner, responsibilities included securing new business, financial responsibility, PR and maintaining ongoing relationship with clients.

Psychology, Pre-Medicine/Pre-Medical Studies

Education record

Pre Med- Med/Clinical Psychology