Tracy Scarborough Email & Phone Number

➢ Over 20+ years successful leadership experience in both US and Global marketing, advertising, and sales➢ Supervised strategic and promotional communication development, management and optimization for brands of various industries including Telephony, CPG, Healthcare, Pharma, Home Improvement, Insurance, Legal, Beauty, Finance, Industrial Products, Lead Generation, Tax and Debt Relief, etc. ➢ Developed, pitched, and implemented Strategic Marketing Brand Plans and Campaigns for various products, corporations and private businesses leading the rollout of online marketing including website development, microsites, PPC, SEO, directory listings, social media, e-marketing, direct mail, direct response and CRM programs. Also, led the development of offline professional and consumer communications including TV, radio, print/collateral materials, case studies, newsletters, packaging, sponsorship, public relations, tradeshow development, integrated marketing programs, training and sales promotion executions on time and within budget. Analyzed and reported metric results for both online and offline communications. ➢ Exceptional success in establishing rapport with clients and coworkers➢ Leadership experience on both the client and agency side giving me exposure and understanding on how to solve challenges for multiple areas of business➢ Consistently made significant contributions to corporate goals for business growth and profits bringing in over $5M in new business for the companies I have represented

Listed skills include Integrated Marketing, Digital Marketing, Interactive Marketing, Interactive Advertising, and 46 others.