- Managed daily schedules, meetings, and travel arrangements, improving client efficiency by streamlining calendar organization.- Responded promptly to emails, ensuring clear communication and timely follow-ups with clients and stakeholders.- Organized and migrated files between Google Drive and OneDrive accounts, enhancing file accessibility and organization.- Drafted reports, presentations, and documents, ensuring accuracy, compliance with budgets, and alignment with client objectives.- Created and updated Standard Operating Procedures (SOPs) to optimize administrative workflows and improve efficiency.- Developed and implemented social media content calendars across Instagram, Facebook, LinkedIn, and Twitter, driving a 20% increase in engagement within 2 months.- Designed branded graphics, visuals, and teaser videos using Canva, boosting audience interaction and brand visibility.- Monitored social media analytics to evaluate performance, adjusting strategies to achieve measurable growth and engagement. - Maintained and updated website content to align with brand messaging and improve SEO, leading to a 15% increase in organic traffic.- Coordinated with website support teams to resolve technical issues, ensuring uninterrupted user experience.- Worked and published engaging blog posts, newsletters, and articles tailored to target audiences, increasing traffic and conversions.- Produced infographics and other visual assets for marketing campaigns, enhancing content appeal and communication.- Edited and published video content for YouTube and social platforms, strengthening brand storytelling and audience engagement.- Scheduled and coordinated meetings across time zones, managing multiple calendars and ensuring seamless scheduling.- Wrote compelling copy for social media captions, blogs, and landing pages, contributing to increased engagement and lead generation.

• Managed Brand Marketing Investment (Budget) Forecast and Actuals on a monthly basis for Lux & Signal. • Leading Lux new pack project in partnership with other departments (procurement, planning, supply chain, R&D, finance) to land a new look and feel for Lux• Implemented digital campaigns for Lux Brand, from content creation to measuring and Analyzing results• Generated over 2.9 million impressions, a reach of 2.4 million users, and 183k engagements for Lux page within the target audience• Managed Above the line, Digital and traditional Media of the brand.• Developed a full-year marketing plan/Integrated Business Plan for 2024 based on targets given as a Country. • Supported execution of Lifebuoy Global Handwashing Day (play & learn) event for 2023, worked on Above The Line (content Integration on TV, Digital campaigns) Below The Line activations, reaching 1,000,000+ kids in school activations, Point of sale material crafting & supplier engagement• Developed a brand marketing plan for Lux based on targets given to drive more brand experience and brand saliency

• Manage Homecare (sunlight & OMO) Brand marketing investment, Forecast, and Actuals on a monthly basis.• Planned and executed 2023 Integrated Business Plan inputs and plans for OMO & Vim, gathering prolific data from Kantar research. • Executed public relations and Digital campaigns on OMO (brand purpose & Innovation/Gaia launch). • Organized and participated in events (Nu-chika enabuka), activations, and trade activities to promote brand visibility and generate leads• Developed a marketing plan for Vim in terms of the marketing mix elements (Place, pricing, promotions, product, packaging, and Proposition• Continuous work with Research &Development on competition analysis per Brand(OMO, Sunlight & Vim) and Trial generations in the factory.• Led in the execution of BTL (Brand Activations) ensuring consistency in penetration and conversion of consumers from other brands to OMO. • Managed Above the line of OMO (TV, Radio & Digital), agency Undertakings (from briefing, planning, and reviewing to giving creative inputs to the agency)• Worked with Social media influencers to create talk-ability and awareness on digital platforms by organizing challenges and creative posts.• Engaged in Consumer immersions and doing continuous market visits across Ethiopia to understand consumer background.• Led Homecare's brand's full pricing, on time in full liaising with Business Group leader, R&D, Planning, and Finance Business Partners.• Led the work in Home & Hygiene, ways to tap into & crack the white segment in the Ethiopian market with the Home & Hygiene Regional Team. • Led gathering of consumer insights, opportunities, and consumer pain points to understand Home & Hygiene size of the prize.• Continuous work with procurement and Research &Development on RM & PM localizing and landing saving projects.• Developed consumer-facing Demo to upgrade consumers to Scouring powders for Surface Cleaning.

• Led Vim In-housing Project, from planning to execution, working closely with R&D, Supply Chain, customer development, and Customer marketing, finance & distribution teams. • Led homecare big pack project developing and launch of Big Pack (5kg) in Sunlight brand Packaging, and promotions based on consumer insights and market trends. From Ideation, Planning, Execution/Production, shipping to trade to post-launch evaluation in 2 months. • Executed Sunlight NY Pack project for the Ethiopian New Year in all 360 lenses, from production, on-the-ground activation, media planning, and trade visibility point• Led the launch of the Sunlight 1kg project from planning to execution.• Executed the brand visual identity on the packaging and in trade for Vim by collaborating with external agencies and Artwork Specialist. • Prepared Monthly data analysis for Primary and Secondary Sales toward Home Care brands.• Conducted market research and competitor analysis to identify opportunities and challenges for the business• Responsible for the analysis of brand performance on a monthly/quarterly basis by evaluating performance against key KPIs.• Responsible for the Execution of Sunlight bar resizing to mitigate complaints coming from the market based on size perception, working closely with R&D on trials at the factory