I help businesses reach their full marketing potential leveraging data and analytics.

I handle the analytics implementation across all of the TI properties. This includes the tag management systems. I also manage the A/B testing for all of our web properties as well. We handle web analytics reporting requests

I am responsible for all things Adobe Analytics and Content Square.

I'm the business analyst on the Finance team. I'm responsible for data science-related assets managed formerly via AWS now in Domo and Adobe Analytics. I also manage operations of all SEO aspects of a predominantly D2C eCommerce business. I led projects related to ecommerce, SEO, and data.

I am currently on the Digital Media Strategy team where I handle all things data and analytics. If it runs through a digital platform it's my job to understand how it works and the strategies we employ to grow that media channel.

I managed a team of web developers and content writes that provide keyword rich, optimized content on all things web hosting. I travel to various conferences and represent our brands in a wide range or speaking engagements. I successfully manage and grow our website traffic which exceeds 1.5+ million organic visitors per month.

I worked with our e-commerce platform, Magento, to ensure ran smoothly and looked for ways to improve the customer experience (which ultimately led to higher ROI and conversion rates). I developed strategic plans for the underlying technologies we used to sell goods online. I built and fostered relationships with vendors so we could enhance our customers online shopping experience. I created custom KPI dashboards to monitor performance across our selling platforms (Amazon, eBay, website, and other third party vendors).

While at Tactical Distributors, we were brought under the ADS umbrella and were an e-commerce business. I managed the technologies behind the e-commerce program for various brands. I built relationships with vendors, created product attributions and relationships within our market to drive sales. I monitored analytics to optimize conversions in our e-commerce platform.

Managed all aspects of e-commerce for a large collegiate bookseller.