Travis Jordan Email & Phone Number

Atlanta, Ga, Us

Miami, Fl, Us

Leading district-wide marketing and communications for the largest and most diverse institution in the nation, serving over 125,000 students across 8 campuses. Strategic Planning and Leadership:Develop and execute comprehensive marketing and communication strategies that align with the college's goals and objectives.Lead a team of 30+ professionals in marketing, communications, and public relations, ensuring they are motivated, aligned, and effective in their roles.Brand Management:Ensure the Miami Dade College brand is consistently represented across all channels, including print, digital, social media, and events.Develop and implement brand guidelines that maintain the college's image and reputation in the community and beyond.Public Relations and Media Relations:Serve as the primary spokesperson for the college, managing media inquiries and fostering relationships with local, regional, and national media outlets.Marketing Campaigns and Advertising:Plan, execute, and evaluate marketing campaigns that promote the college’s programs, events, and initiatives.Oversee advertising efforts, ensuring they are targeted, effective, and aligned with the college’s objectives.Digital and Social Media Management:Oversee the college’s digital presence, including websites, social media channels, and online content.Implement innovative digital marketing strategies to engage current and prospective students and other audiences.Budget Management:Manage a 5+ million dollar budget for the Marketing and Communications OfficeResearch and Analytics:Conduct market research to understand the needs and preferences of the college’s target audiences.Use data and analytics to measure the effectiveness of marketing effortsSupport College Leadership:Work closely with the President and other senior leaders to ensure alignment of marketing and communication strategies with the overall mission and vision of the college.

Cullowhee, Nc, Us

Led, mentored, and inspired a high-performing team of 20+ professionals across communications, design, video production, photography, social media, paid advertising, project management, and web development.Crafted and implemented a strategic positioning plan that drove enrollment growth, boosted student retention, and elevated the University’s reputation on regional, state, and national levels.Directed the crisis communications team, providing media training, developing a robust crisis communications plan, and serving as a primary spokesperson for the University during critical situations.Transformed the University Marketing and Communications (UCM) team into strategic brand leaders, shifting their role from tactical executors to proactive brand champions. Effectively communicated this new direction to campus leaders and stakeholders.Conducted comprehensive perception and competitive analyses to evaluate the University’s brand reputation among students, faculty, staff, alumni, community members, and key external stakeholders.Developed a forward-looking marketing and communications strategy that aligned with the University’s overarching goals. Introduced cutting-edge AI-driven web personalization tools and enhanced recognition platforms for faculty and students.Conceived and executed an award-winning brand campaign, gaining buy-in from senior leadership and securing additional resources to ensure its success.Fostered strong relationships across the University to cultivate a unified brand identity. Provided expert guidance to stakeholders in creating strategic marketing plans aligned with the broader University brand.Managed a multi-million-dollar marketing budget, optimizing resource allocation to achieve maximum impact. Streamlined vendor selection and centralized services ranging from branding agencies to print shops and digital advertising partners.Oversaw all contract negotiations and budgeting processes.

Orlando, Fl, Us

Appointed to spearhead new marketing campaigns on behalf of Florida’s Secretary of Commerce and the Governor’s office. Led the marketing and advertising team for the state’s economic development agency, managing an $8 million marketing budget and developing an integrated national, international, and industry-focused strategy to position Florida as a premier business destination and showcase the state's robust talent pipeline.Launched a comprehensive global brand campaign, redesigned the agency’s website, and introduced several key initiatives to enhance Florida’s visibility.Created the national “Florida: Built for Opportunity” campaign, highlighting Florida's pro-business policies and the success of its small businesses. Learn more at storiesofopportunity.com.Led a team of top marketing professionals, including a VP of Advertising, Creative Director, Marketing Manager, and Social Media Manager.Collaborated with companies and statewide partners to create and distribute content across all platforms, ensuring consistency in messaging and brand identity across Florida.Partnered with the Executive Office of the Governor, corporate leadership, and regional partners to craft strategic marketing initiatives, positioning Florida as the leading state for business opportunities.Worked alongside state economic development offices, agencies (DEO, CareerSource Florida, Florida Chamber), and educational institutions to create a unified approach in promoting both Enterprise Florida, Inc. (EFI) and the state as a business hub.Designed and implemented the organization's social media strategies across multiple platforms, growing the audience to over 100,000 followers.Negotiated contracts, managed budgets, and directed ad agencies, media buyers, and PR firms to deliver impactful campaigns that drove awareness and increased engagement.Oversaw the lead generation system via Salesforce, ensuring quality leads were captured through the agency’s marketing efforts.

Tallahassee, Florida, Us

Appointed to lead and develop comprehensive, integrated marketing and communications campaigns for Florida’s 48 Technical Colleges, 28 State Colleges, and 67 School Districts, collectively serving over 2 million students annually.Successfully executed the "Get There Florida" initiative, a statewide workforce education campaign aimed at raising awareness and driving enrollment in high-demand fields. The campaign garnered a $100 million investment from Governor Ron DeSantis for workforce education grants and funding.Key Contributions:Developed and launched "Get There," Florida’s official workforce education initiative, positioning the state as a leader in workforce readiness.Led statewide communications and marketing efforts to elevate the visibility and reputation of career and technical education (CTE) across Florida.Collaborated with 48 Technical Colleges, 28 State Colleges, and 67 School Districts to cohesively launch a fully integrated campaign, directly impacting the 3rd largest state by raising awareness and boosting enrollment in CTE and Workforce Education programs.Partnered with local and state organizations to align career-focused credentials with current job market needs, ensuring workforce education remained responsive to industry demand.Directed a team of marketing and communications professionals to drive campaign success.Negotiated contracts and managed relationships with vendors and agency partners to ensure optimal campaign execution.Developed a first-of-its-kind marketing and communications infrastructure at the state level, creating a foundation for outreach and recruitment efforts.Created a statewide brand portal featuring over 1,000 assets to ensure consistent brand representation across all 76 Colleges and Districts in Florida.

Tallahassee, Fl, Us

Led a team of 7 integrated marketing professionals, overseeing the strategic planning and execution of marketing and advertising for academic programs, career-focused initiatives, and workforce development.Developed and implemented cost-effective marketing and advertising strategies, ensuring alignment with budgetary goals.Created and executed major enrollment campaigns for fall, spring, and summer, employing integrated marketing tactics across traditional, digital, social media, and content marketing channels.Refreshed and standardized the College’s brand across departments and divisions, establishing cohesive branding with new guidelines.Introduced innovative marketing practices to elevate brand awareness and enhance visibility.Designed and managed a College-wide project intake system for all marketing and communications projects, boosting workflow efficiency through a project management system.Implemented a new digital asset management system for streamlined asset handling.Effectively managed marketing budgets and resources, as well as relationships with external agencies and vendors to optimize campaign performance.Utilized data-driven insights to develop creative, research-based strategies, tracking key metrics to evaluate the effectiveness and ROI of campaigns focused on recruitment, conversion, retention, and audience engagement.

Tampa, Florida, Us

Led digital marketing strategy for the Senior Vice President of USF Health and Dean of Morsani College of Medicine, including large-scale campaign management and social media strategy.Increased website traffic by 40% within 3 months through a multi-channel marketing approach leveraging digital, display ads, and social media.Managed campaign launches, budgets, and collaboration with advertising agencies to ensure seamless execution.Developed communications and PR strategies aligned with USF Health and university-wide goals, supporting USF Health Care marketing initiatives.Coordinated with editorial leadership to promote news, events, executive communications, and high-impact projects.Created marketing plans across various units, including content strategy, paid social media, community management, and influencer marketing.Consistently increased social media engagement for the SVP and Dean across multiple platforms under senior leadership supervision.Developed campaigns to enhance rankings in U.S. News & World Report.Provided regular analytics on social media performance, effectiveness, and audience engagement.Created editorial calendars to synchronize messaging, working closely with design and content teams to deliver engaging, multi-channel campaigns.Led the implementation of a culture optimization plan, coinciding with a brand overhaul for both USF and USF Health.

Tallahassee, Fl, Us

Managed all marketing, communications, and strategy for institutional and departmental initiatives, implementing new project management guidelines.Supervised a team of 4 designers and communication professionals.Overhauled content marketing and strategy for 8 domestic units and 4 international study centers, enhancing brand awareness locally and globally.Developed marketing plans to support recruitment, retention, fundraising, and brand reputation goals.Managed paid and organic social media strategies, created email marketing campaigns, and provided analytics to improve ROI.Introduced a digital marketing strategy utilizing Google AdWords, Rocket Fuel, and programmatic retargeting to boost awareness.Oversaw video production, photography, and mentored a diverse team.Increased SEO/SEM optimization to enhance digital presence and rankings.Produced content for annual reports, press releases, and marketing materials to support fundraising and earned media.Chaired the Web Advisory, ensuring creative direction and brand consistency for the lib.fsu.edu website.Led communications and community relations planning for crisis situations, coordinating with stakeholders and communities.Key Accomplishments:- 600% growth in social media engagement- Launched paid social media advertising and email marketing- Streamlined processes with new project management tools- Introduced brand and web-style guidelines- Guided the redesign of the website to better serve users

Ft. Lauderdale, Fl, Us

Led integrated marketing campaigns for a 66,000-student institution, one of the Top 3 Colleges in the Nation, managing a team of social media analysts and graphic designers.Developed and executed marketing plans for over 140 programs to drive enrollment and enhance brand awareness.Managed all traditional and digital marketing efforts, including SEO, SEM, social media, retargeting, and CRM integration.Analyzed marketing metrics to optimize ROI and guided paid and organic social media strategies for key platforms.Oversaw creative direction for video and media production for regional, international, and web audiences.Directed traditional marketing efforts, including print and media, while managing external vendors, PR firms, and community partners.Streamlined project management processes and effectively handled multiple projects across departments to meet strategic objectives.Transitioned social and digital advertising in-house from an external agency, improving efficiency and control.Key Accomplishments:- Increased FTIC enrollment by 10% in one year.- Achieved consistent enrollment growth semester after semester.- Boosted social media engagement by 200% in one year.- Managed a $350,000+ digital advertising budget annually.- Launched successful marketing plans for over 100 programs.

Ft. Lauderdale, Fl, Us

Created and managed marketing strategy using a variety of platforms including social media, Google AdWords, retargeting.• Implemented marketing, branding, and communications strategy that reflected the mission of Broward College and a North Campus student population of over 14,000.• Developed key social media channels to grow brand awareness.• Produced & Edited a library of over 600 videos during my tenure. • Maintained paid & organic social media content development by coordinating and implementing social media marketing communication.• Managed award winning viral campaigns on social media. Utilized analytic tools to monitor progress & impact to stay reactive with current trends.• Initiated a visual integrity and communications plan to ensure cohesive messaging across the campus.

* Conceptualized and established a media and marketing company; devising marketing strategies to assist with the effective roll out for client's products and services* Established brand identity for regional and national clients such as FasMart, Kangaroo C-Stores and Sidley Austin LLP* Developed marketing materials, branding, promo videos and social media sites* Increased web traffic, brand awareness, engagement in social media pages and websites* Attained a strong and visible online presence. Created strategic new media campaigns for national/international companies* Led aggressive marketing initiatives that continuously surpass end to end goals and achieve ROI metrics

Master'S Degree, Global Strategic Communications And Marketing

Certificate, Digital Marketing

Bachelor'S Degree, Business Administration And Management, General

Mass Communications / Advertising