T.S. Kelly Email and Phone Number
T.S. Kelly work email
- Valid
- Valid
- Valid
T.S. Kelly personal email
T.S. Kelly phone numbers
Highly analytical and dynamic professional with substantial experience in leading measurement and analytics activities and driving business growth. Proven success in solving brand challenges, directing leadership teams, and increasing ROI. Recognized for securing new global customers, implementing shared services models, and enhancing team performance. Excels at using measurement innovations techniques, developing reporting methodology standards, and maintaining information/analytics. Demonstrated ability to integrate product lifecycle, design strategic client measurement frameworks, and deliver best-in-class media attribution roadmaps. Adept at building and maintaining trusted relationships with key clients and stakeholders. Technical knowledge of advanced TV and mobile. Thrives in fast-paced challenging environments.Areas of Expertise:- Media Analytics- Customer Service & Success - Measurement Tools - KPI Development - Organizational Transformation - Client & Stakeholder Engagements - Mining Data - Business Requirement Gathering - Campaign Research
Arima
View-
Managing Director, UsArima May 2023 - PresentToronto, Ca
-
Chief Strategist & Analytics AdvisorThe Media Strategist, Inc. Feb 2023 - PresentNew York, UsConsultancy specializing in business development, brand/product/data strategy, analytics team development, and media measurement innovation. -
Senior Accountability & Analytics AdvisorIspd Global May 2023 - May 2024Barcelona, Catalonia, Es -
Evp, Media EffectivenessDentsu May 2021 - Jan 2023Tokyo, Jp• Expanded role/remit across dentsu US media service line -
Svp, Head Of Analytics / Media EffectivenessDentsu Jul 2019 - May 2021Tokyo, JpManaged highly skilled team and resolved major brand challenges (QSR, CPG, retail, Tech, Finance, Pharma, etc.) via extensive understanding of media investment performance as 'Chief Surgeon.' Utilized measurement innovations techniques, including attentive reach, cross-platform attribution, and research partnerships for improving TV and digital upfronts. Ensured creation and advancement of new tools platform across media service line and directed cross-team capabilities audit as Working Group Lead.Key Accomplishments: - Shared ‘north star’ brand vision of data reporting and analysis for securing customers and internal leads while maintaining information/analytics, following industry/partner POVs, and increasing channel investment opportunities.- Negotiated and acquired global clients, including Goldman Sachs, Pandora, Serta, Santander, and KHC as Key Analytics Stakeholder of pitch team. Supported over 30+ pitches in all.- Employed hybrid offshore shared services model for improving overall team performance.
-
Svp, ResearchLg Ads Solutions Aug 2017 - Jul 2019Mountain View, California, UsDirected company operations, including global business objectives setting, product development, and linear/CTV measurement modernization. Developed reporting methodology standards for brand affinity, ad occurrence insights, media activation, and multiple attribution solutions, including campaign, site, purchase activity, location, cross-platform, broadcast, CTV, and AVOD.Key Accomplishments: - Secured $100M+ revenue goal by leading internal media team in US, Canada, and EU.- Devised first location attribution reporting solution in key brand categories, including QSR, retail, and automotive. -
Guest Lecturer - Marketing Strategy, Data & AnalyticsFashion Institute Of Technology Oct 2016 - Jul 2019New York, Ny, Us -
Chief Strategist & Analytics AdvisorThe Media Strategist, Inc. Oct 2008 - Jul 2017New York, UsEstablished 4-person consultancy focused on business development, brand/product/data strategy, analytics team development, and media measurement innovation. Executed audit to uncover and fulfill gaps for promoting new suite of marketing cloud and programmatic services. Advised teams on the creation of new ACR/STB-based television audience measurement techniques. Devised and employed cross-screen attribution and effectiveness studies for TV and mobile. Updated metrics and method for vendor’s video ad-serving reporting suite.Key Accomplishments: • Maintained relations with key agencies, media clients, and data vendors, including GroupM, Merkle, Havas, BBC America, Sirius/XM, Cumulus/WWO, YP, Kantar, Nielsen, Verto Analytics, Sorenson Media (Roku), and Time, Inc.- Onboarded and led multi-person and multi-locations, including US and EU analytics and insights teams.- Accomplished nearly double YOY revenue growth by aiding global ad sales teams through the development and implementation of best strategy industry practices.- Won new customers, including CPG brand with $185M ad budget as Core Member of agency pitch team
-
Advisory Board MemberCrowd Science (Acquired By Yume) Oct 2011 - Jan 2013San Jose, California, UsAdvised Crowd Science corporate team on product developments, competitive landscape, etc., as they prepped for acquisition. -
Guest LecturerLondon Business School Oct 2006 - Mar 2009London, GbInstructed finance and marketing track graduate students on advertising issues/trends in relation to technology, data utilization and related consumer behavior -
Svp, Global Director Of Research & InsightHavas Media Group Jan 2005 - Sep 2008New York, Ny, Us• Unified global vision for digital research services, systems and teams across the network incl. North & South America, Western Europe, and APAC• Managed 12-person global team and budget ($3M+) spanning eight markets• Lead media strategist for global accounts: Fidelity, Barclays, ING Direct, Danone, BBVA Bancomer, BBC, Telmex, Reckitt Benckiser, Bimbo, Air France, Sears and Expedia• Analytics lead on global pitch team securing new clients such as the BBC (UK region)• Published industry white papers on mobile, video, cross-screen media and search marketing• Conducted brand studies on travel (Expedia), finance (Fidelity) and other categories• Principal analyst and spokesperson for global conferences, media-related business activities and press -
Svp, ResearchIag Research (Acquired By Nielsen) Jul 2004 - Jan 2005Us• Managed 10-person bi-coastal U.S. analytics team• Analytics lead: Burger King, Sprint, Verizon, Ford, Daimler Chrysler, GM, Toyota and eBay• Designed brand recall and consumer ad exposure studies utilizing proprietary IAG panel, Nielsen, CMR and other partner data resources• Established 'best practice' procedures (SOP’s) for data intake, analysis and campaign reporting -
Director Of ResearchDoner Advertising Apr 2003 - Jul 2004Southfield, Michigan, Us• Analytics lead for national broadcast and cable, media planning and buying, DR, outdoor and newly-formed digital and data science teams• Managed $1M+ media research budget and key vendor relationships including: Nielsen, Kantar, comScore, GfK, Telmar and Experian• Main analytics point of contact for client account teams including: HGTV, Circuit City, Mazda, US Cellular, PNC Bank, Cranium, Outback, Public Storage, Serta and Six Flags • Established media planning 'best practices' via written POVs and published reports on multiple topics: consumer targeting, streaming audio, mobile, CRM, TV fragmentation and Nielsen's challenges -
Director Of Research, Media And Technology (Netratings)Nielsen Feb 2000 - Oct 2002New York, Ny, Us• Managed 11-person bi-coastal analytics team• Direct P&L responsibility for product revenues ($1.2M) and quarterly custom analysis ($200K)• Key point of contact for media client base including: Microsoft, AOL Time Warner, Verizon, Disney, Tribune, Viacom and Clear Channel• Thought leadership lead on media, technology, and entertainment categories leveraging data from Nielsen TV, PRIZM, @Plan, AdRelevance and internal proprietary sources• Principal analyst and spokesperson for media-related business activities and press releases
T.S. Kelly Skills
T.S. Kelly Education Details
-
Syracuse UniversityMarketing -
Adelphi UniversityFilm Production
Frequently Asked Questions about T.S. Kelly
What company does T.S. Kelly work for?
T.S. Kelly works for Arima
What is T.S. Kelly's role at the current company?
T.S. Kelly's current role is Data, Measurement & Analytics Leader | MRC Board Member | 4A's Measurement Council | Former Dentsu, Havas, Maxus, Doner.
What is T.S. Kelly's email address?
T.S. Kelly's email address is co****@****ist.com
What is T.S. Kelly's direct phone number?
T.S. Kelly's direct phone number is (201)-978*****
What schools did T.S. Kelly attend?
T.S. Kelly attended Syracuse University, Adelphi University.
What skills is T.S. Kelly known for?
T.S. Kelly has skills like Digital Media, Digital Strategy, Online Advertising, Digital Marketing, Web Analytics, New Media, Market Research, Marketing Strategy, Marketing Research, Analytics, Social Media, Mobile Marketing.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial