Tricia O. Soulard Email & Phone Number

Beverly, Ma

Reviewed, analyzed, and developed annual marketing plan and budgetRefined and maintained collateral materials; proofread and prepared proposalsCoordinated and implemented commercial and charitable advertising; public relations outreach, social media posting, and updated website Wrote and posted job openings, coordinated interviews, drafted hire letters; organized performance evaluation process and schedule; maintained human resources records.

Boston, Ma

Over the course of many years, with what is now Boston’s largest design firm, I took on many roles and responsibilities related to administration, marketing, public relations, and business development support. Working in collaboration with others, notable accomplishments included:Serving on the Management Team (1996-2015) to oversee and execute operational aspects of the firm including hiring, on-boarding, and professional development; policy development; team moves, facilities and real estate needs, and office moves; technology requirements and firm-wide filing protocols; and internal and external corporate communications.Successfully managing marketing (1996-2015) and administrative teams (1996-2004) - hiring, training, and mentoring- established office standards and best practices, including filing standards and training guidebook; enrichment of all activities- built a community of collaboration and trust among team members to achieve firm goals- established a team focus to provide the highest level of quality in marketing and communications to properly represent the firm’s capabilities- delivered a consistently high volume of high quality proposals, presentations, project photography, and public relations efforts on time, elevating the firm’s profile in the industry.Strategic planning for market segments with firm leaders.Creating a Collateral Materials Library and protocols for maintenance to increase workflow efficiency.Establishing the firm’s social media presence and developing an internal social media policy.Facilitating communication between firm leadership and branding consultant to launch a new website within six months of kick-off.Converting CRM information to an industry-specific database system; established guidelines for data entry, maintenance, and overall database integrity.