Teresa Ruiz (Decker) Email & Phone Number

La Mesa, Ca, Us

San Diego, Ca, Us

Dream Catch provides writing and marcomm consulting services from a #DEI perspective. Our goal is to tell your best story to supporters and diverse audiences to inspire them toward life-changing action.

San Diego, Ca, Us

Santa Cruz, Ca, Us

At Encompass I was appointed to drive internal and external marcom vision, strategy, and special projects for the largest social services nonprofit in Santa Cruz County with 30+ programs and 10+ locations serving vulnerable/underserved populations. A few highlights during my time here include:Led contractors and project-based team members while overseeing communications budget. Drove content strategy, crafting and editing web content, email newsletters, presentations, blog posts, and executive messages. Built cohesive brand by unifying marcom strategy and branding across all programming; interfaced across organization to garner consensus and ensure fully aligned brand identity.Increased service awareness for 30+ programs by designing compelling marketing deliverables and messages.Expanded off-site employee access to organization-wide meetings by streaming live. Created regular cadence of internal communication for CEO to convey information organization-wide.

Santa Cruz, California, Us

I loved working at SACNAS because it helped me connect to my indigenous heritage in a new way. My work at SACNAS was centered on reaching Latino college students and increase participation in programs through digital marketing campaigns. A few highlights during my time here include:Driving on-time and on-budget marketing execution by collaborating with colleagues to maintain editorial and project calendar. Steering social media strategy and content design. Devising media relations / PR strategy, crafted editorials and thought pieces for national media outlets, arranged press interviews, and prepared leaders for media interaction.Establishing engaging, user-friendly web experience by refreshing communications products, including newsletter and website.Playing a key role in shaping press strategy for annual conference (National Diversity in STEM) with 3,800 attendees; managed bilingual PR firm vendor translating content for conference and attracted national media, including Univision, The Hill, Telemundo, Diverse Issues in Higher Ed, and Orange County Register.

Santa Cruz, Ca, Us

UC Santa Cruz is a fascinating campus and I learned a ton while running their social media strategy. I was brought in to engage users, students, faculty, and community members by creating clear social media, email marketing, and digital advertising strategy for this university with 18K+ students and 125K alumni. A few highlights during my time here include:Fine-tuning content based on audience reflected in social media and web analytics. I also oversaw and mentored intern and two full-time staff.Boosting social media followership on LinkedIn 15%, Twitter 30%, Instagram 113%, and YouTube by 30% by engaging in real time and implementing strategic plan for each channel. Elevating website traffic 34% by partnering with web team to analyze traffic data and leverage social media.Amplified reach and attendance for flagship events such as Alumni Weekend by running Facebook ads and designing landing pages to drive event registration.

San Jose, Ca, Us

At San Jose State I found new, exciting and challenging ways to use my web and social media expertise. Managing social media and the main website for the oldest public university on the West Coast with 36K students was an unforgettable experience. A few highlights during my time here include:Managing 10+ websites and social media channels for SJSU Public Affairs. Led end-to-end website relaunch, including driving concept and design, CMS selection, navigation mapping, information architecture build, UX/UI, content writing, and user testing for new site with hundreds of pages. Outlined first comprehensive social media plan, achieving overall marketing goals by shaping strategy using video and user-generated content.Launched and chaired university-wide social media council to teach best practices, set standards, and identify opportunities for collaboration on large-scale social media campaigns.

Long Beach, Ca, Us

My work at the Chancellor's Office breathed new life into our department and helped bolster the web presence for this statewide, 23-college campus system with 484K students. My days were full and plenty busy updating websites and optimizing press releases. My ideas helped fuel transparency and engagement with students, staff, and faculty by launching social media strategy, including live Tweeting and live posting from major meetings with board of trustees.

Long Beach, Ca, Us

I started as an executive assistant and quickly expanded my role to take on communications and marketing. Initially, my job was to write and edit web content, newsletters, annual reports, press releases, and marketing pieces at CSULB.Within a year, I was co-managing a communications department with a staff of 10 student graphic designers, writing and marketing assistants. Our projects were student-driven and a ton of fun! We focused on promoting major developments, events, and key initiatives using websites, email, social media and other online marketing tools before digital media was a "thing".

Master, Communication Management, Marketing

Bachelor Of Science, Communication, Journalism