From cultivating gardens to cultivating brands, my journey has been a vibrant evolution from horticulture to a dynamic role in Marketing and Product Management within the IT sector.It all began with a passion for content writing, which sparked my curiosity about the digital world. I made a bold career transition from horticulture to digital marketing, and I’m fortunate to have found my passion here. The journey has been incredibly fulfilling.Digital Marketing & Strategy: Over the years, I’ve developed deep expertise in digital marketing, having worked with 25+ B2B and B2C brands across diverse industries. My strength lies in developing impactful strategies, creating powerful content, and driving conversion-focused marketing initiatives.SEO & Lead Generation: I have a proven record of generating high-quality leads through both organic and paid media efforts. I focus on creating rich content, ranking websites on the first page, and growing search traffic through effective SEO techniques.Product Development: In addition to marketing, I’ve played an active role in product development. From concept ideation to execution, I’ve been involved in defining technical requirements, building user stories, designing workflows, and scaling internal tools.Operations & Leadership: I’m experienced in managing cross-functional teams, streamlining operations, and ensuring smooth execution of marketing and product initiatives.Design & Branding: I also bring strong design skills to the table, contributing to the creation of visuals that complement brand messaging and enhance marketing campaigns.As a marketing professional in a startup environment, I thrive in fast-paced, agile settings where I can drive strategy, execution, and growth. My focus is always on delivering measurable results that move the needle for the business.
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Marketing ManagerIamops | Devops Done Right! Mar 2024 - PresentPune, Maharashtra, India- Guide and support marketing team to manage tasks effectively.- Develop quarterly plans, set KPIs for team members.- Implement targeted Account-Based Marketing strategy.- Craft content strategies for brand awareness and client engagement, including technical DevOps content.- Lead SEO implementation for increased visibility and lead generation.- Utilize organic SEO and generative AI for personalized lead generation.- Stay updated on industry trends for continuous optimization.- Foster innovation and collaboration within the team.- Analyze performance metrics for data-driven decision making.- Enhancing lead generation through LinkedIn and Google Ads.- Strengthening brand positioning strategies.- Collaborating with DevOps for technical content creation.- Utilizing Factors.ai to map and analyze the buyer's journey.- Establishing a robust lead nurturing pipeline.- Developing outbound marketing strategies.- Implementing email campaigns for lead generation and employee branding using Sender app. -
Senior Marketing AssociateIamops | Devops Teams For Startups Apr 2022 - Feb 2024Pune, Maharashtra, IndiaBuilt high-performing marketing team, sourcing top talent.- Led the marketing team, achieving 1000% increased brand awareness, 75% higher lead generation, 80% improved conversion rates. - Implemented funnel-based marketing for generating hot and qualified leads in the DevOps landscape- Set clear KPIs, measured team performance diligently.- Conducted regular performance analysis with senior management.- Innovated for market penetration and customer acquisition in Israel, USA, UK, and Netherlands.- Fostered cross-functional collaboration.- Implemented targeted email campaigns for lead nurturing.- Developed and allocated budgets for paid campaigns while formulating strategic plans for LinkedIn and Google ads, driving successful lead generation outcomes.- Orchestrated PR efforts, amplifying brand visibility.- Integrated AI tools for content and lead generation.- Planned and strategized SEO techniques to increase the search traffic and generate leads- Generated leads through organic SEO and generative AI - Led product team in developing an internal tool, from concept to execution, including defining tech stack, workflow, user stories, and POC design. -
Content WriterIamops | Devops For Startups Jun 2021 - Apr 2022- Crafted customer-centric content addressing pain points in DevOps.- Created content calendar for LinkedIn, Facebook and Instagram platforms- Produced captivating social media captions.- Collaborated with web developers to enhance the design and user experience.- Crafted web copy tailored to DevOps audience.- Developed marketing materials, including one-pagers, presentations, and whitepapers.- Drove brand awareness and targeted client engagement.- Achieved 150% increase in website engagement. -
Content Writer- VolunteerPositive Planet Us Mar 2021 - Jun 2021- Crafted engaging monthly newsletter content- Wrote impactful captions for LinkedIn and Instagram- Ensured quality content on the Learning Management System- Collaborated cross-functionally for integrated campaigns -
Content WriterFederation Of Indo- Israeli Chambers Of Commerce Nov 2020 - May 2021Bengaluru, Karnataka, India- Wrote 200+ SEO-optimized articles, blogs, and web pages.- Integrated strategic keywords for better search engine ranking.- Structured web pages according to SEO standards.- Included internal and external links for enhanced credibility.- Optimized images for faster loading and user engagement.- Scheduled and published the articles in the CMS regularly.- Increased 100% organic search traffic -
Social Media Marketing SpecialistWeb Converts Aug 2020 - Dec 2020Bengaluru, Karnataka, India- Managed 30+ client accounts across diverse niches.- Boosted brand awareness through tailored strategies that lead to 280% in brand engagement - Generated 1000+ qualified leads via organic social media marketing.- Designed interactive creatives using Canva for enhanced branding.- Conducted market research for growth opportunities.- Utilized data insights for campaign optimization.- Provided transparent performance reports to the clients. -
Content WriterWeb Converts Feb 2020 - Jul 2020Bengaluru, Karnataka, India- Created Pillar Pages and SEO-friendly content to boost online visibility.- Crafted over 2000+ ad copies for social media.- Wrote different niche web copies, blogs, e-books, and brochures.- Designed brochures and E-books in Canva tool.- Developed blog posts optimized for SEO and reader engagement.- Produced scripts and videos for the Ad campaigns.- Engaged in ghostwriting by authoring blogs on behalf of clients.- Generated comprehensive weekly and monthly performance reports to the clients. -
Search Engine Optimization SpecialistWeb Converts Aug 2019 - Jan 2020Bengaluru, Karnataka, India- Identified relevant keywords and phrases for the website's content.- Analyzed keyword competitiveness and search volume to prioritize targets.- On-Page SEO: Optimized meta tags, headings, and content for targeted keywords.- Conducted website audits to identify technical issues affecting SEO performance.- Optimized content for targeted keywords while maintaining readability and relevance.- Execute link building campaigns for acquiring high-quality backlinks from authoritative websites. -
Content Marketing ManagerDo It With Plants Jan 2019 - Aug 2019Bengaluru, Karnataka, India- Developed B2C branding materials: cards, flyers, brochures, and catalogs.- Crafted website content strategy for increased engagement.- Wrote engaging web copy to captivate users.- Designed website layout for user-friendly experience.- Managed website updates for fresh content.- Oversaw website maintenance and optimization.- Executed field marketing campaigns for brand visibility.- Conducted targeted cold calling for lead generation.
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Founder And Marketing StrategistGreen Tantra Aug 2016 - Jan 2019India- Developed B2C marketing strategy- Designed branding materials like cards, flyers, and brochures.- Developed a content strategy for the website.- Created the website layout and design.- Managed website operations.- Raised brand awareness through Facebook, using both organic and paid methods.
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Plant InternGreenopia.Co Sep 2016 - Oct 2016 -
Junior Research FellowIndian Institute Of Horticultural Sciences Jun 2015 - Apr 2016India
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Subject Matter SpecialistKarnataka State Horticulture Department Aug 2014 - Mar 2015
Shruthi T S Education Details
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Sustainable Agriculture -
Horticulture -
Horticulture
Frequently Asked Questions about Shruthi T S
What company does Shruthi T S work for?
Shruthi T S works for Iamops | Devops Done Right!
What is Shruthi T S's role at the current company?
Shruthi T S's current role is Marketing Manager at IAMOPS.
What schools did Shruthi T S attend?
Shruthi T S attended Ben-Gurion University Of The Negev, University Of Horticultural Sciences, Bagalkot, College Of Horticulture, Mudigere.
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