Strategic Vision and Leadership• Define UX Strategy: Articulate a UX vision aligning with company goals.• Innovate: Stay abreast of trends for cutting-edge design.• Ensure Brand Consistency: Maintain a unified visual language.User Experience Mastery• User-Centered Design: Lead with research, wireframing, and testing.• Empathy and Advocacy: Champion user needs in all decisions.• Data-Driven Design: Use analytics for continuous improvement.Visual Design Excellence• Aesthetic Quality: Ensure designs meet high standards.• Innovative Solutions: Create visually compelling designs.Team Leadership and Development• Mentor and Inspire: Cultivate a collaborative team culture.• Performance Management: Set goals and recognize achievements.• Continuous Learning: Encourage ongoing skill development.Cross-Functional Collaboration• Executive Partnership: Integrate design into business strategy.• Collaborative Execution: Work with stakeholders for cohesive experiences.• User Advocacy: Prioritize user needs in strategic discussions.Performance Metrics and Impact• KPI Development: Establish and monitor performance indicators.• ROI Demonstration: Use data to show design's value and impact.

Key clients Apple, Under Armour, Justworks, MUFG Bank, TIAAEnterprise expertise, user-centered design specializing in research, AI/Predictive analytics, and innovation.Routinely provides user experience advice to clients, proposing strategies to achieve short and long-term objectives for UX design, and product strategy while delivering raving-fan consultation to all clients.Successfully leads clients and their design teams, skillfully manages stakeholder expectations, provides innovative, focused design solutions, and builds strong relationships between business and technology to support on-time deliveries.

Consistently provided innovative UX design expertise and consultation for FSMB in the successful development of an emergency services scheduling app created to rapidly connect healthcare facilitators to hospitals needing their services during the COVID surge.Led successful collaboration between client and technology teams to increase on-time deliveries, led the team in the creation of a master design roadmap and proactively developed a plan for the delivery of a successful UX design including research and analytics.Provided leadership to a cross-functional team to deliver UX strategy, wireframes, personas, user journeys, UX designs, and developed full-functioning prototypes.

Key clients Schlumberger, USAA, Wawa, Papa Johns Pizza, Takeda Pharmaceuticals, Merck, IMF.Re-imagined Papa Johns's workflows which included innovative digital pizza delivery/education flows, and AI/predictive analytics delivery tracking channels, and provided leadership in the use of big data to initiate on-demand inventory controls.Innovated a solution to predict ‘hail events’ and provide push warning notifications for clients of USAA based on AI and predictive analytics using publicly available weather data sources and mapping. Innovation would provide early warning to USAA customers to mediate hail damage.Provided design leadership in re-inventing the Wawa kiosk ordering system to include customer SSO, personalized experiences, and new options to capture customer data to provide a custom user experience. Initiated guerilla user testing within targeted stores using paper prototypes to quickly test design concepts and provide clients with fresh customer feedback.

Key clients BCHydro, Microsoft, MasterCard, Idea Public Schools/Gates Foundation.Led research and design to re-imagine the public school experience. Using AI/Predictive analytics we developed digital workflows, universal cloud storage, and innovative remote classroom opportunities aligned to creating custom education paths for all students based on their proficiencies and natural likes and abilities.Frequently Led research, user sessions, design, and development of the “Microsoft Garage” a digital collaboration site/think tank created to bring together MS Devs to collaborate on special projects.

Clients include Federal Reserve/US Treasury Dept, and Turner Construction.Consistently provided leadership, mentoring, and design consultation for my team of UX designers, front-end developers, and information architects.Led multi-faceted redesign efforts for Federal Reserve/US Treasury Dept’s Payment & Management System redesign. Which automated and digitized the US Treasury’s payment management system.Led design and research efforts to reimagine document management and delivery for Turner Construction. Developed innovative digital workflows, cloud storage, and creative ways to integrate Turner’s external and internal resources to enhance efficiencies in document management decreasing their dependency on paper documents and long-term storage.