* Reporting to Managing Director; heading Pan India sales & marketing and business development activities, having presence in Southern region covering Kerala, Karnataka, Tamil Nadu and Goa, with a team of 67 including 5 RSMs and 3 Marketing Managers . Accountable for developing sales & marketing strategies, annual operating plans, BTL activities, new product launch, business model & process redesign, recruitment, training and resource allocation, spend reduction, to achieve top line revenue targets within budgetary constraints. • Facilitated >44% growth in business in span of 2 years, achieving topline of INR 115 Cr through detailed understanding of market and transforming strategies to expand footprints in the region

* Steered the sales for AP Circle, reporting to the Chief Operating Officer.* Part of the Circle Leadership Team, responsible for running the circle operations. Dimensioned and Recruited the Sales force for the Circle. Team managed DRs- 4 (1 AVP,3 Senior Managers), indirect reportees (47)* Dimensioned and set up the distribution infrastructure for prepaid, consisting of 111 Distributors (100% set up of the channel / distribution in just a period of 3 months) through proper planning and execution of the project.* Successfully launched operations in 15 towns. Attained no. 3 position in the country in target vs. achievement.

* Prepaid Head of region 1. Total business handled to the tune of INR 27 crores per month & acquisitions of 1.27 lakhs per month in 14 districts and 2 UT.* Revenue market share handled 41% for the Circle..

* Zonal Business Manager, responsible for managing business totaling to INR 17 crores per month (INR 204 crores annually) in Southern Gujarat. Responsible for Sales, collection, Administration, Network and Customer Service.* Guided a team of 8 Managers & 17 ASMs for the assigned zone, consisting of Surat, Bharuch, Narmada, Navsari, Valsad, The Dangs, Daman and Dadra & Nagar Haveli. Matrix reporting of CSD, Network, Collection heads.* Enhanced the revenue from INR 12 crores to 15 crores (Revenue contribution - 24% to the Circle) by increasing distribution reach in prepaid from 23 to 80 in the zone and outlet count to 12500.

* Zonal Business Manager , handling business of INR 3.25 crores per month (INR 39 crores annually) in Northern Gujarat & South-Eastern Saurashtra. Responsible for Sales, collection, Administration, Network and Customer Service.* Managed a distribution channel for prepaid, PCO, franchisee & retail channel for post paid business. Led a team of 2 Sales Managers and 7 ASMs for the zone, comprising of 8 districts like Mahesana, Patan, Sabarkantha, Banaskantha, Bhavnagar, Junagadh, Amreli and Diu. Matrix reporting of CSD, Network, Collection heads.*Drove the revenue increase from INR 1.75 to 3.25 crores.

* Branch Head for Pune managing turnover of INR 25 crores for entire decorative paints for Western Maharashtra through retail sales channel & large user business projects in the districts of Pune, Kolhapur, Sholapur, Satara, Sangli, Beed & Ahmednagar. * Effectively managed a team of 2 ASMs, 8 sales personnel & 6 administration / accounts staff; a dealer network of 300+ outlets with an addition of outlets. Established a very high network penetration in upcountry markets of Kolhapur, Sangli and Ahmednagar.* Sales/ business generated - INR 25 crores (growth of over 26%) Revenue contribution - 22% to the revenue for the State.

* Branch Head of Kochi branch reaching an annual turnover of INR 19 crores in Central Kerala for decorative paints through a team of 3 Sales Officers and 1 ASM & 6 admin and accounts staff.* Sucessfully launched and incubated the concept of Berger Home Décor in 2003, aiming a business of INR 1 crore per annum. * Recorded a 15% sales growth, enhanced business from INR 17 to 19 crores in Kochi (mkt share 18%) by increasing the contribution from the surrounding districts of Thrissur and Alleppey and through demand generating activities BTL.

* Branch Head of Kozhikode branch reaching a turnover of INR 11 crores annually in Northern Kerala for decorative paints from 7.5 crores.* Effectively handled the branch operations spanning across 200+ dealers in the 7 districts of Kozhikode, Malappuram, Wayanad, Kasargod, Kannur, Palghat & Trissur though a team of 5 Sales Executives & 3 Admin and accounts staff* Successfully achieved the status of second 1000 kl branch in the state. * Revenue Market share increased by INR 3.5 crs (Mkt share- 19%)

*Was responsible for managing retail sales channel of Secunderabad area for Decorative Paints.*Increased business in Secunderabad from Rs 1.32 crores to Rs 1.68 crores by increasing distribution reach and BTL activities- Trade incentive programmes, painter incentive programmes.*Developed the retail channel infrastructure from 23 to 49 dealers under the assigned area.

*Sales coordination ,MPC and PPC of Soft Seated Ball Valves & Sleeved Plug Valves.*Stockists management for supply chain & logistics of the assigned products.*B2B with Oil Field Equipment Supplies for ONGC, GAIL, Reliance, etc.*Developed & managed vendors for assigned products.