Brand Activation Manager
CurrentBrand Activation Manager specialized in premium spirits, driving impactful brand experiences for brands as Woodford Reserve, Jack Daniel's Premium, and Fords Gin. Develop and execute innovative activation campaigns, events, and promotions in both on- and off-trade. Collaborate with cross-functional (international) teams, partners, and stakeholders to create engaging activations. Manage high-end on-trade partnerships and negotiate exclusive collaborations. Work closely with… Show more Brand Activation Manager specialized in premium spirits, driving impactful brand experiences for brands as Woodford Reserve, Jack Daniel's Premium, and Fords Gin. Develop and execute innovative activation campaigns, events, and promotions in both on- and off-trade. Collaborate with cross-functional (international) teams, partners, and stakeholders to create engaging activations. Manage high-end on-trade partnerships and negotiate exclusive collaborations. Work closely with (international) sales teams, brand owners and distributors for effective brand visibility and awareness. Analyze (online) campaign performances and optimize strategies. Show less