Diagenta is a B2B venture-funded company. We expand care in a meaningful way. Our unique diagnostic platform was developed by clinicians to treat patients anywhere, anytime. Based on our hybrid approach, we expand the reach of clinics to deliver care. We call this a "A Whole New World of Clinics without Walls." By treating patients in the comfort of their living rooms our platform reduces ED visits, is deployed in rural settings, and is utilized to reach patients in Decentralized Clinical Trials.

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As an independent consultant, I have extensive experience in the San Diego Ecosystem. I have worked with early-stage Founders on pitch decks, go-to-market strategy and physician outreach. And as an educator, I have trained physicians and nurse personnel on point-of-care ultrasound applications at nonprofit organizations.

Led Marketing and Customer Support for a preclinical ultrasound molecular imaging agents. In this role I managed customer relationships; headed development of a new corporate website; conducted search engine optimization and email outreach programs; implemented customer tracking metrics; and, led trade show strategy, implementation, and follow-up. I also provided ultrasound technical support on preclinical imaging protocols.

Responsible for the daily operations of General and Vascular Ultrasound, Interventional Radiology, CT and General Diagnostics. Responsible for department financials and performance improvement plan to increase competitiveness of the overall hospital. Managed staff, imaging budget and operational performance for department with a total headcount of 60 people. Performed targeted marketing efforts to physician offices to drive hospital referrals.

Responsible for alliance management with corporate partners to develop the emerging multi-billion dollar cardiology market for patients with sleep apnea. Key activities included planning and supporting national symposia at major cardiology meetings, working extensively with physician and nursing groups to develop cross-referral pathways to identify and treat patients at risk for sleep apnea. In support of this effort I designed clinical pilot programs to incorporate screening and diagnostic tools in patient work-ups for assessing sleep-disordered breathing.

Founded Cidara to do freelance healthcare consulting. Abbott Laboratories, Diagnostics Division Market Research. Specific areas of focus included detailed market analysis, identification of acquisition targets and commercial assessments. Completed company valuations and P&L forecasts. Presented trends, opportunities and strategic recommendations to senior management resulting in a R&D collaboration that gave Abbott a foothold in the veterinary market. Helped champion a project to better integrate leading-edge portfolio management concepts into the division’s strategic planning process. Conducted market intelligence to improve Abbott’s own understanding of their strengths and weaknesses in core markets and reported on genomic array technology trends that influenced R&D investment decisions. Member of the business development team tasked to evaluate the $17 billion Life Science Research market. This included identification and evaluation of potential acquisition/alliance targets to support growth in new areas of diagnostics. Siemens, Medical Systems Division Marketing Management. Ran the Nuclear Medicine and Molecular Imaging Group’s global commercial marketing department, including responsibility for nine direct reports and a $1.2 million annual budget. Tasks involved commercial rollout of a cardiac workstation; working with external advertising agencies to create promotional campaigns; planning and coordinating major trade shows; and, internal development/production of mailers, sales brochures and company newsletters. The John O. Butler Company Product Management. Responsible for the project plan in the launch of oral care products. Included forecasting sales, and working with manufacturing and operations for logistical planning to retail centers. Comdisco, Healthcare Division Market Analysis. Conducted a detailed Industry analysis of the U.S. Diagnostic Imaging market.

Created a business case and strategic plan for re-establishing a foothold in the Cardiology market. Co-managed a cross-functional team that developed the company’s next-generation product platform. Managed product definition, positioning, pricing and launch strategies for Cardiology products. Developed marketing communications materials and international sales training guides.

Managed the clinical evaluation of newly developed ultrasound products at luminary sites. Worked with key opinion leaders to conduct competitive comparisons and benchmarking studies to identify threats and opportunities within niche market segments. Supported product definition, positioning, pricing and launch strategies for Cardiology products.