Vice President Of Marketing
Chicago, Il, Us
Managed full-service, in-house agency for NRC Realty & Capital Advisors, LLC, a privately held company focused on the structured sale of commercial real estate in North America, with an emphasis on petroleum properties, single-tenant properties and commercial land as well as real estate and financial advisory services. Clients include 7-Eleven, Denny's, BP and GE. • Prepared and managed corporate, project (10-25 per year) and departmental budgets ranging from $50K to more than $1.2MM.• Created and implemented marketing plans, both project related and institutional. • Managed all online marketing including SEO/SEM, PPC, social media, web design, email marketing and content.• Developed direct mail and email marketing campaigns, B2B and B2C, from both internal CRM and external databases.• Supervised development of website, brochures, direct mail and print and electronic collateral.• Responsible for all aspects of the company’s first website in 1999. Responsible for design and content/SEO of subsequent redesigns and rebuilds (2004, 2009 and 2014 (dynamic + responsive)) in conjunction with internal IT and outsourced development teams. • Contracted and managed all marketing-related vendors including back-end web developers, photographers, graphic designers, media buyers, public relations firms and others. • Managed travel and event staff responsible for travel, national seminars and conventions.