Tanuja Suriarachi Email & Phone Number

Mentone, Vic, Au

Australia

Marketing & Operations (Cofounder)I'm bringing Stella to Australia's cosmetic practitioners and clients by understanding what makes them tick, getting better solutions in their hands, and partnering with like-minded teams, businesses and organisations.

Melbourne, Victoria, Australia

Developing consumer experience and brand strategy ahead of national expansion. Conducted primary and secondary research to define brand positioning and framework. Building consumer journeys, content, CRM programs, KPI suite, and operationalization and internal engagement plans.

Melbourne / Austin

Developed all brand, CX and go-to-market strategies. Executing across digital, digital product, social media, PR and offline. Headed customer discovery and research planning to fuel the product development pipeline. Built processes and teams to scale for profitable growth. The company was put on hold due to funding considerations.

Amsterdam, North Holland, Netherlands

Collaborated as part of the Global Marketing Leadership Team to develop and execute global transformation initiatives to improve business practices and performance for Reduced Risk Products (RRPs). Created and launched innovative CX initiatives for global markets based on data and insights, focusing on high-impact regions including the United Kingdom, France and the United States. Empowered teams and led global agencies to blend best practices with organizational core competencies. Program managed a suite of product development and innovation programs to transition customers to lower-risk products. Pioneered the refining and redevelopment of the global consumer experience strategy and go-to-market plans for next-generation products to build brand loyalty and awareness, across ATL, digital, social, customer care, PR, field and trade marketing.

Melbourne, Victoria, Australia

Conducted primary and secondary UX/UI research and implemented new business processes aligned with the customer journey and business objectives.

Melbourne, Victoria, Australia

Developed commercialisation frameworks and roadmaps to support the delivery of product strategies aligned to regulatory and fiscal engagement plans. Implemented optimizations across the consumer journey and reoriented marketing planning around agile methodology for New Zealand. Formed part of the Management Team and held a critical role in the development and of key business strategic plans.

Tokyo, Japan

Responsible for driving the launch and promotion of innovative reduced-risk products, including omnichannel consumer experience initiatives. Established tailored customer touchpoints and content strategy roadmaps across digital marketing, social media, eCommerce, CRM, PR, events and retail. Drove organisational change and digital transformation initiatives, including the introduction of scum-based, test-and-learn methodologies to enhance efficiencies and foster an agile working environment.

Boston, Massachusetts, United States

Company sponsored sabbatical to complete a MBA at MIT Sloan School of Management.

Taipei City, Taiwan

Oversaw all marketing strategy, brand management and consumer engagement initiatives to deliver volume and profit targets. Led and grew a high-performing global team of 15 staff, coaching and developing them to deliver innovative marketing strategies and outcomes. Established ongoing pipelines of marketing talent, which saw the first Taiwanese marketers seconded to global headquarters. Drove a continuous improvement culture with a focus on activating emerging channels to build brand awareness and enhance customer engagement. Collaborated with key internal and external stakeholders to develop productive business partnerships.

Melbourne, Australia

Guided a team of 11, coaching and collaborating with them to drive positive business outcomes. Managed all aspects of innovation planning and portfolio management by analysing consumer, sales and financial data to optimize the profitability of the PML brand portfolio. Administered a $12M budget against a product portfolio that held 37.5% market share and generated over $1B in revenues to maximize return on investment. Led joint business planning with Key Account partners in collaboration with Key Account teams through understanding key retail drivers and aligning strategic objectives and initiatives to achieve mutually beneficial outcomes.

Melbourne, Australia

Paris Area, France

Lausanne Area, Switzerland

Melbourne, Australia

Melbourne, Australia

Master Of Business Administration - Mba, Global Leadership And Innovation, 4.9

Master Of Business Administration (M.B.A.), Innovation And Global Leadership, 4.9 Gpa

Certified Practicing Accountant, Accounting

Bachelor Of Commerce (B.Com.), Accounting And Finance

Victorian Certificate Of Education