Tanuja Suriarachi Email and Phone Number
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Tanuja Suriarachi personal email
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Fortune 100 senior global marketing leader focusing on customer acquisition, retention and experience across the US, Europe and Asia. Invested in, consulted and helped scale startups and early-stage companies. MBA @ MIT Sloan School of Management; Bachelor of Commerce @ The University of Melbourne. I'm currently working on my next adventure to blend all of these experiences into something magical.
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Marketing & Operations (Cofounder)See Stella Jul 2023 - PresentAustraliaMarketing & Operations (Cofounder)I'm bringing Stella to Australia's cosmetic practitioners and clients by understanding what makes them tick, getting better solutions in their hands, and partnering with like-minded teams, businesses and organisations.
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Cx And Brand AdvisorCosmetic Avenue May 2022 - Jul 2023Melbourne, Victoria, AustraliaDeveloping consumer experience and brand strategy ahead of national expansion. Conducted primary and secondary research to define brand positioning and framework. Building consumer journeys, content, CRM programs, KPI suite, and operationalization and internal engagement plans. -
CmoAgentloop Feb 2023 - Jun 2023Melbourne / AustinDeveloped all brand, CX and go-to-market strategies. Executing across digital, digital product, social media, PR and offline. Headed customer discovery and research planning to fuel the product development pipeline. Built processes and teams to scale for profitable growth. The company was put on hold due to funding considerations. -
Global Consumer Experience Strategy LeadImperial Brands Plc Jan 2019 - Feb 2022Amsterdam, North Holland, NetherlandsCollaborated as part of the Global Marketing Leadership Team to develop and execute global transformation initiatives to improve business practices and performance for Reduced Risk Products (RRPs). Created and launched innovative CX initiatives for global markets based on data and insights, focusing on high-impact regions including the United Kingdom, France and the United States. Empowered teams and led global agencies to blend best practices with organizational core competencies. Program managed a suite of product development and innovation programs to transition customers to lower-risk products. Pioneered the refining and redevelopment of the global consumer experience strategy and go-to-market plans for next-generation products to build brand loyalty and awareness, across ATL, digital, social, customer care, PR, field and trade marketing. -
Consumer Experience Consultant:Different Oct 2018 - Dec 2018Melbourne, Victoria, AustraliaConducted primary and secondary UX/UI research and implemented new business processes aligned with the customer journey and business objectives. -
Head Of Reduced Risk Products (Rrps)Philip Morris International Jul 2018 - Sep 2018Melbourne, Victoria, AustraliaDeveloped commercialisation frameworks and roadmaps to support the delivery of product strategies aligned to regulatory and fiscal engagement plans. Implemented optimizations across the consumer journey and reoriented marketing planning around agile methodology for New Zealand. Formed part of the Management Team and held a critical role in the development and of key business strategic plans. -
Head Of Consumer Engagement - Reduced Risk ProductsPhilip Morris International Jul 2016 - Jul 2018Tokyo, JapanResponsible for driving the launch and promotion of innovative reduced-risk products, including omnichannel consumer experience initiatives. Established tailored customer touchpoints and content strategy roadmaps across digital marketing, social media, eCommerce, CRM, PR, events and retail. Drove organisational change and digital transformation initiatives, including the introduction of scum-based, test-and-learn methodologies to enhance efficiencies and foster an agile working environment.
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Graduate StudentMit Sloan School Of Management Jun 2015 - Jun 2016Boston, Massachusetts, United StatesCompany sponsored sabbatical to complete a MBA at MIT Sloan School of Management. -
Head Of MarketingPhilip Morris International Jan 2013 - May 2015Taipei City, TaiwanOversaw all marketing strategy, brand management and consumer engagement initiatives to deliver volume and profit targets. Led and grew a high-performing global team of 15 staff, coaching and developing them to deliver innovative marketing strategies and outcomes. Established ongoing pipelines of marketing talent, which saw the first Taiwanese marketers seconded to global headquarters. Drove a continuous improvement culture with a focus on activating emerging channels to build brand awareness and enhance customer engagement. Collaborated with key internal and external stakeholders to develop productive business partnerships.
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Head Of Portfolio And InnovationPhilip Morris Limited Jan 2010 - Dec 2012Melbourne, AustraliaGuided a team of 11, coaching and collaborating with them to drive positive business outcomes. Managed all aspects of innovation planning and portfolio management by analysing consumer, sales and financial data to optimize the profitability of the PML brand portfolio. Administered a $12M budget against a product portfolio that held 37.5% market share and generated over $1B in revenues to maximize return on investment. Led joint business planning with Key Account partners in collaboration with Key Account teams through understanding key retail drivers and aligning strategic objectives and initiatives to achieve mutually beneficial outcomes.
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Brand Manager - MarlboroPhilip Morris Limited Mar 2009 - Dec 2009Melbourne, Australia
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Assistant Brand Manager - MarlboroPhilip Morris France Jan 2008 - Feb 2009Paris Area, France
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Global Brand Building Development ProgramPhilip Morris Global Headquarters Jan 2007 - Dec 2007Lausanne Area, Switzerland
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Junior Brand Manager - Mid-PricePhilip Morris Limited Jul 2005 - Dec 2006Melbourne, Australia
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Direct Consumer Selling ExecutivePhilip Morris Limited Sep 2004 - Jun 2005Melbourne, Australia
Tanuja Suriarachi Skills
Tanuja Suriarachi Education Details
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4.9 Gpa
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Cpa AustraliaAccounting -
Accounting And Finance -
Wesley CollegeVictorian Certificate Of Education
Frequently Asked Questions about Tanuja Suriarachi
What company does Tanuja Suriarachi work for?
Tanuja Suriarachi works for See Stella
What is Tanuja Suriarachi's role at the current company?
Tanuja Suriarachi's current role is Customer Experience | Strategy | Business Development.
What is Tanuja Suriarachi's email address?
Tanuja Suriarachi's email address is ta****@****pmi.com
What is Tanuja Suriarachi's direct phone number?
Tanuja Suriarachi's direct phone number is +415824*****
What schools did Tanuja Suriarachi attend?
Tanuja Suriarachi attended Mit Sloan School Of Management, Mit Sloan School Of Management, Cpa Australia, University Of Melbourne, Wesley College.
What are some of Tanuja Suriarachi's interests?
Tanuja Suriarachi has interest in Languages, Coaching, Running, Strategy, Global Politics, Onderwijs, Strength And Conditioning Training.
What skills is Tanuja Suriarachi known for?
Tanuja Suriarachi has skills like Powerpoint, Customer Service, Forecasting, Marketing Strategy, Microsoft Word, Microsoft Office, Microsoft Excel, Product Development, Customer Insight, Coaching, Market Research, Key Account Management.
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