Tonya Sweetser
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Tonya Sweetser Email & Phone Number

Who you call when your hospitality business needs profit generation! at Craddock Terry Hotel & Event Center
Location: Lynchburg, Virginia, United States 18 work roles 2 schools
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Role
Who you call when your hospitality business needs profit generation!
Location
Lynchburg, Virginia, United States
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Who is Tonya Sweetser? Overview

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Tonya Sweetser is listed as Who you call when your hospitality business needs profit generation! at Craddock Terry Hotel & Event Center, a company with 20 employees, based in Lynchburg, Virginia, United States. AeroLeads shows a matched LinkedIn profile for Tonya Sweetser.

Tonya Sweetser previously worked as Executive Director, Hospitality and Wellness Business Strategist at Triformative and General Manager at Craddock Terry Hotel & Event Center. Tonya Sweetser holds Master'S Certificate, Hospitality Management from Cornell University.

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Craddock Terry Hotel & Event Center

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Profile bio

About Tonya Sweetser

A strategic planning and implementation coach-consultant-manager helping hospitality, wellness-facility, entertainment, and tourism businesses maximize profits, refine operations, and cultivate teams. I have started, operated, and sold many of my own successful customer-centric businesses, giving me a unique perspective. I am passionate about helping business leaders take the next step in their own success through a holistic approach, having developed the Triformative Business Model which uses the Three Pillars of Business Wellness to cause an important and lasting change through growth and development. Selected Business Accomplishments Surged membership sales by 50%, fortified staff retention by 50%, and skyrocketed customer retention by a remarkable 200% within one fiscal year. Drove overall revenues to a staggering 300% growth within the first 3 years. Continuously earned a position in the top 5% of the industry for team member retention, upholding this exceptional achievement over a decade. Propelled team growth from 42 to over 950 within a gainful 2-year span Pioneered entry into three pivotal markets within two years, concurrently ensuring sustained profits for stakeholders. Skyrocketed to $2.5M in online retail sales within a dynamic 2-year span from start-up, enhancing overall profits with retail as a supplementary revenue stream. Led the inception and continuous operation of 16 unique F&B establishments spanning 3 countries and operating in 3 languages. Catapulted event bookings, achieving a twofold increase within first 3 months, with average sales of private social events surpassing $75,000 Formulated a strategic plan and executed an operational blueprint, halving time to market and reducing costs by 80% Successfully rebranded marketing strategy, propelling social media growth by achieving an average of 17,000 monthly Facebook views; and 15 comments, 67 reactions, and 695 views per post in under three months from inception. Steered startup through negotiations, culminating in a licensing agreement with one of the top 10 largest U.S. Universities, securing extremely favorable terms. Played a pivotal role in securing multimillion-dollar funding during both Phases A and B for startup. Pioneered an inaugural US-based Coach Certification Program, engaging over 420 participants, establishing a train-the-trainer initiative, and fostering over 25 leadership positions within the first year.

Listed skills include Strategic Planning, Wellness, Coaching, Marketing, and 53 others.

Current workplace

Tonya Sweetser's current company

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Craddock Terry Hotel & Event Center
Craddock Terry Hotel & Event Center
Who you call when your hospitality business needs profit generation!
Lynchburg, VA, US
Employees
20
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18 roles · 36 years

Tonya Sweetser work experience

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Executive Director, Hospitality And Wellness Business Strategist

Current

Cape Coral, Florida, US

Included in my work at Triformative are positions: 2023-2024 Brand and Social Media Director, Entertainment Group, Lynchburg, Virginia2022-2023 General Manager, Full-Service Boutique Hotel and Restaurant, Rockport, Massachusetts 2019-2020 Hotel Manager, Luxury Boutique Hotel, Lexington, Virginia2019 Feasibility Study Full-Service Boutique Hotel, Virginia.

Jul 2017 - Present

Executive Chef And President

Taste Of Healthy

Taste of Healthy is a unique event planning and catering company, focused on creating bespoke events with amazing food that utilizes local foods, healthy cooking techniques and mouth-watering experiences. Taste of Healthy also provides private and personal chef placement for families, businesses and individuals interested in amazing and healthy food.

Jun 2011 - Mar 2019

Executive Director And Partner

24Fitbody Spa & Health Club

24Fitbody is a unique solution to your overall health and wellbeing. Focused on providing fitness solutions in both individual and group formats; nutrition coaching; relaxation and mental health; and solutions for health-related concerns through multiple modalities, all wrapped into a supportive community of like-minded people to do your healthy life with.

Jan 2014 - Jun 2017

Executive Advisor / Co-Founder

Lifestyle Solutions

 Unified leaders and team members to drive success Originated multi-layered recruiting and training programs to increase location sales and profitability Crafted vision, garnering participation with internal and external target groups and leadership Balanced growth initiatives with limited capital resources, driving sales and fueling expansion efforts.

2009 - 2014 ~5 yrs

Managing Partner

Lifestyle Solutions

 Grew sales/service team members to 950 in 2 year time period, developed sales training program and implemented company wide across 3 countries and 3 languages Opened 16 locations including: 3 fitness, 3 training center, 10 smoothie bar all combined with coaching and retail sales of nutritional supplements Expanded into three key markets in two years.

2005 - 2009 ~4 yrs

Senior Vp Strategy, Planning & Operations

Select Accomplishments:Developed strategy and implemented operational management that reduced time to market and clinical trial process from 8 to 3 years. Spearheaded market research and assessed drug potentials for pharmaceutical company. Implemented processes, reducing clinical trial costs by 80%+, creating faster cash flow potential for investors and/or.

2008 - 2011 ~3 yrs

Business Manager And Co-Founder

Sweet Pear Crp

Sweet Pear CRP (Contracting, Restoration, and Property Management) provides general construction contracting, historic restoration and property management services. Sweet Pear was the only certified historic restoration grant services provider in Franklin County, VT from 1998-2009, offering grant writing services for public clients and historic restoration.

1997 - 2009 ~12 yrs

Vp Sales & Marketing / Executive Consultant

Wild And Company

 Project management design and follow through, providing on-time and high quality deliverables Continuously identifying potential clients, developing marketing material, cold calling targets while exhibiting teamwork with clients and partner consulting organizations Advising varied industry clients, providing strategic and operational plans for growth.

2002 - 2005 ~3 yrs

Consultant

Cape Coral, Florida, US

Market Research, Competitive Intelligence, Feasibility Studies, Management Consulting Services

1999 - 2002 ~3 yrs

Senior Project Manager

Burlington, VT, US

Project manager for Competitive Intelligence and Market Research clients. Direct communication with clients including Exxon, Hewlett Packard, and American Express. Oversaw project from start to finish, typically 9-12 month projects. Personally conducted research both primary and secondary; produced documents for final presentation including up to 150 page.

1996 - 1999 ~3 yrs

Estate Manager/Private Chef

Private Residence

Managed full time staff of 8 plus part time and seasonal staff.Managed budgets for propertyOversaw all 3 properties including primary home, new build and equestrian siteOn-sight management of construction property for new 13,000 sq ft residencePrepared daily meals for family and staff, typically 12 or more; prepared holiday and special occasion meals and.

1995 - 1996 ~1 yr

Associate

Wild And Company
1993 - 1995 ~2 yrs

Event Sales Manager

70 Hillside Events

Responsible for all on-site sales efforts and off-site efforts including industry shows. Worked closely with phone staff to ensure follow up on initial inquiries and showings were attended to. Toured potential couples through historic property, recommended packages, closed sales, wrote BEO, and oversaw contract signing. Communicated and ensured all details.

1993 - 1995 ~2 yrs

Guest Services: Concierge, Front Desk, Overnight Manager

Essex, Vermont, US

Formerly the Inn at Essex. Began career as Bell Hop, moved into Front Desk agent, and finally Concierge.In addition to regular duties of customer service, reservations, co-ordination between f&b operations and hotel staff, organizing excursions and transportation for guests, also wrote all job descriptions for staff positions, trained new staff, developed.

1991 - 1993 ~2 yrs

Guest Services Supervisor: Day Restaurant Manager And Executive Housekeeper

Managed breakfast operations for 75 seat restaurant including service, co-ordination between front and back of house, staff scheduling, staff training, kitchen and dining room cleanliness and dinner dining room setup.Managed housekeeping staff for 35 room, multi-building Inn in busy ski resort area. Responsible for staff training, checking of rooms, daily.

1990 - 1991 ~1 yr
Team & coworkers

Colleagues at Craddock Terry Hotel & Event Center

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2 education records

Tonya Sweetser education

Master'S Certificate, Hospitality Management

Cornell University

Bachelor Of Science - Bs, Finance

Teikyo University
FAQ

Frequently asked questions about Tonya Sweetser

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What company does Tonya Sweetser work for?

Tonya Sweetser works for Craddock Terry Hotel & Event Center.

What is Tonya Sweetser's role at Craddock Terry Hotel & Event Center?

Tonya Sweetser is listed as Who you call when your hospitality business needs profit generation! at Craddock Terry Hotel & Event Center.

Where is Tonya Sweetser based?

Tonya Sweetser is based in Lynchburg, Virginia, United States while working with Craddock Terry Hotel & Event Center.

What companies has Tonya Sweetser worked for?

Tonya Sweetser has worked for Craddock Terry Hotel & Event Center, Triformative, Liberty University School Of Business, Taste Of Healthy, and 24Fitbody Spa & Health Club.

Who are Tonya Sweetser's colleagues at Craddock Terry Hotel & Event Center?

Tonya Sweetser's colleagues at Craddock Terry Hotel & Event Center include Elisabeth Carlson, Jacob Medinger, Katrina Hampton, Christin Gregores Fox, and Connor Larkin.

How can I contact Tonya Sweetser?

You can use AeroLeads to view verified contact signals for Tonya Sweetser at Craddock Terry Hotel & Event Center, including work email, phone, and LinkedIn data when available.

What schools did Tonya Sweetser attend?

Tonya Sweetser holds Master'S Certificate, Hospitality Management from Cornell University.

What skills is Tonya Sweetser known for?

Tonya Sweetser is listed with skills including Strategic Planning, Wellness, Coaching, Marketing, Team Building, Training, Public Speaking, and Management.

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