Tonya Sweetser

Tonya Sweetser Email and Phone Number

Who you call when your hospitality business needs profit generation! @ Craddock Terry Hotel & Event Center
Lynchburg, VA, US
Tonya Sweetser's Location
Lynchburg, Virginia, United States, United States
Tonya Sweetser's Contact Details

Tonya Sweetser personal email

About Tonya Sweetser

A strategic planning and implementation coach-consultant-manager helping hospitality, wellness-facility, entertainment, and tourism businesses maximize profits, refine operations, and cultivate teams. I have started, operated, and sold many of my own successful customer-centric businesses, giving me a unique perspective. I am passionate about helping business leaders take the next step in their own success through a holistic approach, having developed the Triformative Business Model which uses the Three Pillars of Business Wellness to cause an important and lasting change through growth and development. Selected Business Accomplishments Surged membership sales by 50%, fortified staff retention by 50%, and skyrocketed customer retention by a remarkable 200% within one fiscal year. Drove overall revenues to a staggering 300% growth within the first 3 years. Continuously earned a position in the top 5% of the industry for team member retention, upholding this exceptional achievement over a decade. Propelled team growth from 42 to over 950 within a gainful 2-year span Pioneered entry into three pivotal markets within two years, concurrently ensuring sustained profits for stakeholders. Skyrocketed to $2.5M in online retail sales within a dynamic 2-year span from start-up, enhancing overall profits with retail as a supplementary revenue stream. Led the inception and continuous operation of 16 unique F&B establishments spanning 3 countries and operating in 3 languages. Catapulted event bookings, achieving a twofold increase within first 3 months, with average sales of private social events surpassing $75,000 Formulated a strategic plan and executed an operational blueprint, halving time to market and reducing costs by 80% Successfully rebranded marketing strategy, propelling social media growth by achieving an average of 17,000 monthly Facebook views; and 15 comments, 67 reactions, and 695 views per post in under three months from inception. Steered startup through negotiations, culminating in a licensing agreement with one of the top 10 largest U.S. Universities, securing extremely favorable terms. Played a pivotal role in securing multimillion-dollar funding during both Phases A and B for startup. Pioneered an inaugural US-based Coach Certification Program, engaging over 420 participants, establishing a train-the-trainer initiative, and fostering over 25 leadership positions within the first year.

Tonya Sweetser's Current Company Details
Craddock Terry Hotel & Event Center

Craddock Terry Hotel & Event Center

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Who you call when your hospitality business needs profit generation!
Lynchburg, VA, US
Employees:
20
Tonya Sweetser Work Experience Details
  • Craddock Terry Hotel & Event Center
    Craddock Terry Hotel & Event Center
    Lynchburg, Va, Us
  • Triformative
    Executive Director, Hospitality And Wellness Business Strategist
    Triformative Jul 2017 - Present
    Cape Coral , Florida, Us
    Included in my work at Triformative are positions: 2023-2024 Brand and Social Media Director, Entertainment Group, Lynchburg, Virginia2022-2023 General Manager, Full-Service Boutique Hotel and Restaurant, Rockport, Massachusetts 2019-2020 Hotel Manager, Luxury Boutique Hotel, Lexington, Virginia2019 Feasibility Study Full-Service Boutique Hotel, Virginia I can find at least $100,000 of hidden profits in your Hospitality or Wellness Business in just 1 hour! RECRUIT, TRAIN & RETAIN frontline staff from a unique perspective creating unprecedented results Delivering exceptional experiences for clients large and small, focused on developing and implementing programs for frontline staff, management, and customers Progressive problem-solving ideas and tactics, cognizant of budget constraints, ROI, and profit needs Coaching, Consulting, and On-site Management Services
  • Craddock Terry Hotel & Event Center
    General Manager
    Craddock Terry Hotel & Event Center May 2024 - Nov 2024
    Lynchburg, Us
  • Liberty University School Of Business
    Adjunct Professor, Hospitality Management
    Liberty University School Of Business Aug 2023 - Dec 2023
    Lynchburg, Virginia, Us
  • Taste Of Healthy
    Executive Chef And President
    Taste Of Healthy Jun 2011 - Mar 2019
    Taste of Healthy is a unique event planning and catering company, focused on creating bespoke events with amazing food that utilizes local foods, healthy cooking techniques and mouth-watering experiences. Taste of Healthy also provides private and personal chef placement for families, businesses and individuals interested in amazing and healthy food, combining health coaching with food to achieve specific health results.
  • 24Fitbody Spa & Health Club
    Executive Director And Partner
    24Fitbody Spa & Health Club Jan 2014 - Jun 2017
    24Fitbody is a unique solution to your overall health and wellbeing. Focused on providing fitness solutions in both individual and group formats; nutrition coaching; relaxation and mental health; and solutions for health-related concerns through multiple modalities, all wrapped into a supportive community of like-minded people to do your healthy life with.
  • Lifestyle Solutions
    Executive Advisor / Co-Founder
    Lifestyle Solutions 2009 - 2014
     Unified leaders and team members to drive success Originated multi-layered recruiting and training programs to increase location sales and profitability Crafted vision, garnering participation with internal and external target groups and leadership Balanced growth initiatives with limited capital resources, driving sales and fueling expansion efforts with solid operating plans Produced and implemented health coaching certification program based on EU accreditation, program encompassed 500 hours of training including nutrition, habit change, coaching, business management and sales skills; enrolled over 200 members into program Ranked in top 5% of industry for sales rep retention over course of a decade Advised Managing Partner and Leadership Team on all aspects of business operations. One-on-One and small group coaching of leadership team for development in following areas: team recruiting, training and development, customer service, business operations, proper P&L and accounting practices, leadership development and personal life/business balance strategiesActive 2013-2014; 2008-2011
  • Lifestyle Solutions
    Managing Partner
    Lifestyle Solutions 2005 - 2009
     Grew sales/service team members to 950 in 2 year time period, developed sales training program and implemented company wide across 3 countries and 3 languages Opened 16 locations including: 3 fitness, 3 training center, 10 smoothie bar all combined with coaching and retail sales of nutritional supplements Expanded into three key markets in two years, while sustaining profits for stakeholders Implemented valuable recruiting and training programs which inspired commission based team to increase productivity and efficiency Assembled real-time data and analyzed multiple target markets considering language, culture, city size, location, and socio-economic background of recruits and customers Conducted monthly performance and sales audits with all leadership team and regular performance reviews with top 20 leaders Cultivated multiple educational classes for consumers, taught classes and trained staff on conducting classes Lease negotiations and general contracting for upfit on commercial properties in major markets including San Juan financial district, Raleigh NC, and Montreal Quebec as well as small town properties and sub-leases such as St Albans VT, Delray Beach FL and Guaynabo PR Implemented and managed food and beverage operations within niche market of healthy products. Developed recipes, daily specials, staffing, staff training in both front and back of house, created systems and marketed locations Business reached $2.5M annual sales in online product sales alone
  • Curefaktor Pharmaceuticals, Llc
    Senior Vp Strategy, Planning & Operations
    Curefaktor Pharmaceuticals, Llc 2008 - 2011
    Select Accomplishments:Developed strategy and implemented operational management that reduced time to market and clinical trial process from 8 to 3 years. Spearheaded market research and assessed drug potentials for pharmaceutical company. Implemented processes, reducing clinical trial costs by 80%+, creating faster cash flow potential for investors and/or sale of drug. Developed IND plan, negotiated drug production, secured final non-human trials, identified locations for human trials of drug, expanded patent and licensing in key markets to support clinical trials and managed operations and staffing for both internal and external partners. Led startup in negotiations, reaching a licensing agreement with one of the top ten largest U.S. Universities. Collaborated with legal team and CEO to determine areas of concern. Reached favorable final agreement and completed negotiations on positive terms with the entire Tech Transfer team. The agreement has been noted as one of the most favorable in the industry by several key tech transfer executives and investors. Project required innovative collaboration and communication, leaving future negotiation opportunities.Built acquisition pipeline for pharmaceutical company. Created acquisition library, identifying targets and building relationships with companies interested in asset acquisitions. Evaluated benefits and made actionable recommendations. Collaborated with internal and external stakeholders for successful outcomes. Refined library targets at $17M investment mark, with further refinement to capitalize on new investment into library.
  • Sweet Pear Crp
    Business Manager And Co-Founder
    Sweet Pear Crp 1997 - 2009
    Sweet Pear CRP (Contracting, Restoration, and Property Management) provides general construction contracting, historic restoration and property management services. Sweet Pear was the only certified historic restoration grant services provider in Franklin County, VT from 1998-2009, offering grant writing services for public clients and historic restoration services for public buildings such as libraries, schools and town structures. Sweet Pear invests in historic properties which are in need of restoration, by buying, restoring and leasing these properties for residential, commercial and vacation rental purposes. *Stood as general contractor for clients including subcontractor and supplier negotiations and management; managing budgets; payroll and vendor payments; customer relations and project timelines and completion. *Managed property rentals and leases, including tenant pre-qualification, marketing, contract negotiations and building maintenance and upkeep. *Managed business aspects for company including payroll, bookkeeping/accounting, licensing and registrations.*Instrumental in sales and marketing efforts and produced 75% of company business.*Wrote all historic restoration grants for public sector clients, oversaw administration of grant milestones and payouts, and reported directly to public boards including school boards, town officials and library boards for which work was performed.*Managed schedule for all work, balancing smaller and larger projects for completion dates, milestones and staffing requirements. *Managed staff and production in wood working shop, monitoring for quality and production levels on all custom work.*Design for clients and shop including historic restoration matching, custom kitchens, custom mill work, custom offices, design for fine homes including color selection, materials, lighting design, bath and kitchen layout and design.
  • Wild And Company
    Vp Sales & Marketing / Executive Consultant
    Wild And Company 2002 - 2005
     Project management design and follow through, providing on-time and high quality deliverables Continuously identifying potential clients, developing marketing material, cold calling targets while exhibiting teamwork with clients and partner consulting organizations Advising varied industry clients, providing strategic and operational plans for growth, M&A, new business lines, growth and start-up operations Developing consulting proposals writing and orally presented in English, to include pricing structure, assembled team (both internal and external), pitch proposals, securing contracts and overseeing project management of deliverables for clients and partners
  • Triform Associates
    Consultant
    Triform Associates 1999 - 2002
    Cape Coral , Florida, Us
    Market Research, Competitive Intelligence, Feasibility Studies, Management Consulting Services
  • Fletcher/Csi
    Senior Project Manager
    Fletcher/Csi 1996 - 1999
    Burlington, Vt, Us
    Project manager for Competitive Intelligence and Market Research clients. Direct communication with clients including Exxon, Hewlett Packard, and American Express. Oversaw project from start to finish, typically 9-12 month projects. Personally conducted research both primary and secondary; produced documents for final presentation including up to 150 page written reports with graphics and powerpoint presentations for executive level presentations by firm owner.
  • Private Residence
    Estate Manager/Private Chef
    Private Residence 1995 - 1996
    Managed full time staff of 8 plus part time and seasonal staff.Managed budgets for propertyOversaw all 3 properties including primary home, new build and equestrian siteOn-sight management of construction property for new 13,000 sq ft residencePrepared daily meals for family and staff, typically 12 or more; prepared holiday and special occasion meals and produced events for family and guestsStaffing including scheduling, payroll, new hire and termination of staff
  • Wild And Company
    Associate
    Wild And Company 1993 - 1995
  • 70 Hillside Events
    Event Sales Manager
    70 Hillside Events 1993 - 1995
    Responsible for all on-site sales efforts and off-site efforts including industry shows. Worked closely with phone staff to ensure follow up on initial inquiries and showings were attended to. Toured potential couples through historic property, recommended packages, closed sales, wrote BEO, and oversaw contract signing. Communicated and ensured all details were transferred to proper staff for execution of events including menu requests, style of event, timing, outside vendor details, size and special requests. On-sight for some events with duties including serving, food prep, bar, or wherever a need arose.On-sight for all small events overseeing full operations including rentals for photo shoots, rehearsal dinners, private dinners, overnight guests and brunches.
  • The Essex, Vermont'S Culinary Resort & Spa
    Guest Services: Concierge, Front Desk, Overnight Manager
    The Essex, Vermont'S Culinary Resort & Spa 1991 - 1993
    Essex, Vermont, Us
    Formerly the Inn at Essex. Began career as Bell Hop, moved into Front Desk agent, and finally Concierge.In addition to regular duties of customer service, reservations, co-ordination between f&b operations and hotel staff, organizing excursions and transportation for guests, also wrote all job descriptions for staff positions, trained new staff, developed first concierge program and served as on-site overnight manager when needed.
  • Grey Fox Inn
    Guest Services Supervisor: Day Restaurant Manager And Executive Housekeeper
    Grey Fox Inn 1990 - 1991
    Managed breakfast operations for 75 seat restaurant including service, co-ordination between front and back of house, staff scheduling, staff training, kitchen and dining room cleanliness and dinner dining room setup.Managed housekeeping staff for 35 room, multi-building Inn in busy ski resort area. Responsible for staff training, checking of rooms, daily hands-on cleaning, seasonal and deep cleaning, inventory of supplies, laundry including internal and outsourced, upkeep of all equipment, communicating all maintenance and repair requirements. Managed full time staff of 3 and seasonal part time staff; reported directly to owner.

Tonya Sweetser Skills

Strategic Planning Wellness Coaching Marketing Team Building Training Public Speaking Management Start Ups Leadership Sales Customer Service Social Networking Entrepreneurship Marketing Strategy Strategy Business Development Fundraising Project Management Event Planning Mergers And Acquisitions Business Strategy Negotiation Organizational Development Budgets Recruiting Management Consulting Market Research Business Planning Operations Management Sales Management P&l Management Digital Marketing Creative Strategy Customer Relationship Management Content Development Regulatory Compliance Hospitality Management Economic Development Delphi Sales Team Training Leadership Development Strategic Partnerships Team Leadership Customer Service Management Certification Program Design New Business Development Performance Reviews Kpi Implementation Microsoft Office Wellness Coaching Nutrition Lifestyle Small Business Healthcare Research Pharmaceutical Industry

Tonya Sweetser Education Details

  • Cornell University
    Cornell University
    Hospitality Management
  • Teikyo University
    Teikyo University
    Finance

Frequently Asked Questions about Tonya Sweetser

What company does Tonya Sweetser work for?

Tonya Sweetser works for Craddock Terry Hotel & Event Center

What is Tonya Sweetser's role at the current company?

Tonya Sweetser's current role is Who you call when your hospitality business needs profit generation!.

What is Tonya Sweetser's email address?

Tonya Sweetser's email address is to****@****ail.com

What schools did Tonya Sweetser attend?

Tonya Sweetser attended Cornell University, Teikyo University.

What are some of Tonya Sweetser's interests?

Tonya Sweetser has interest in Children, Economic Empowerment, Environment, Education, Science And Technology, Animal Welfare, Health.

What skills is Tonya Sweetser known for?

Tonya Sweetser has skills like Strategic Planning, Wellness, Coaching, Marketing, Team Building, Training, Public Speaking, Management, Start Ups, Leadership, Sales, Customer Service.

Who are Tonya Sweetser's colleagues?

Tonya Sweetser's colleagues are Jacob Medinger, Sophie Bobbitt, Moss Nkgekge, Connor Larkin, Kevin Fallen, Timothy Barclay Jr., Jessica Martrano.

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