Thomas Wulff Email & Phone Number

Salt Lake City, Ut, Us

• Manage monthly enterprise paid search / pay-per-click (ppc) spend $1.1 million for Snap Finance across: Google Adwords, Bing, Facebook, AdRoll, LinkedIn. Within the first two months of management saw lead increase of 153%• Created Paid Social Facebook Ads lead channel - efficiently scaling spend to from $80k to $1 million becoming a significant source of inbound lead volume• Championed Conversion Rate Optimization (CRO) internally; implementing a/b & multivariate test of landing page masthead, headline, value prop., benefit declaration, & form fill test. • Crafted the following performance enhancement initiatives: CRO testing, exit pop overlays, click fraud software implementation, site speed analysis, remarketing expansion

By leveraging my extensive experience & executing the latest strategies in Paid Search (PPC), Paid Social, Account Based Marketing (ABM) & Conversion Rate Optimization (CRO), I have consistently helped Organizations meet and exceed their online marketing goals.

Lehi, Utah, Us

• Managed B2B ABM enterprise spend across PPC platforms Linkedin & Facebook. First two months of management saw PPC lead volume increase of 156%• Crafted performance enhancement initiatives such as click fraud software, CRO / landing page testing, site speed analysis, remarketing expansion

Las Vegas, Nevada, Us

• Manage monthly enterprise paid search / pay-per-click (ppc) spend for Abnormal Security across: Google Ads, Microsoft Ads/Bing, Facebook, YouTube, AdRoll, LinkedIn, 6sense (ABM). Within the first two months of management saw lead increase of 117% and cost per lead decrease of 87% • Cultivated advanced Account Based Marketing Campaigns (Account Based Marketing/ABM) thru 6Sense & in-tent based audience integration into traditional PPC platforms contributing to 43% decrease in CPL• Streamlined Content Syndication practices and lead quality through: adjusting placement quality, increasing lead scheduling pacing to improve time decay, creating lead dispute processes, and testing content for lead to acquisition rates.• Championed Conversion Rate Optimization (CRO) internally; implementing a/b & multivariate test of masthead, headline, value prop., benefit declaration, & form fill test leading to a 205% lift in form fill conversions, 47% decrease in bounce rate• Crafted the following performance enhancement initiatives: SEO analysis, CRO/landing page testing, click fraud software implementation, remarketing expansion• Experience implementing & troubleshooting html code; remarketing, Google Analytics, conversion tracking (Google Tag Manager, Google Tag Assistant, Facebook Pixel Assitant

Boston, Massachusetts, Us

• Manage monthly enterprise paid search / pay-per-click (ppc) spend for LogMeIn brands GoToConnect & Jive Communications across: Google Adwords, Bing, Facebook, YouTube, Yahoo Gemini, AdRoll, LinkedIn, Terminus (ABM). Within the first two months of management saw lead increase of 30%, decreased cost per order of 30%• Created Paid Social Facebook Ads lead channel - efficiently scaling spend to $425k becoming a significant source of inbound lead volume (32%) & revenue (35%)• Championed Conversion Rate Optimization (CRO) internally; implementing a/b & multivariate test of masthead, headline, value prop., benefit declaration, & form fill test leading to a 510% lift in form fill conversions, 36% decrease in bounce rate, resulting in a 283% increase in closed won deals. • Cultivated advanced Account Based Marketing Campaigns (Account Based Marketing/ABM) thru 6Sense & in-tent based audience integration into traditional PPC platforms contributing to 47% decrease in CPL• Crafted the following performance enhancement initiatives: chat bot performance analysis, CRO testing, exit pop Overlays, Salesforce to Google Ads Integration, click fraud software implementation, Site Speed Analysis, Remarketing Expansion• Experience implementing & troubleshooting html code; remarketing, Google Analytics, conversion tracking (Google Tag Manager, Google Tag Assistant, Facebook Pixel Assistant)

Minneapolis, Minnesota, Us

Note: 180fusion was acquired by Deluxe Corp. I was brought on to the corporate PPC team post acquisition.• Manage $600k in monthly pay-per-click / Paid Search (ppc) spend for Deluxe SB Service brands (180fusion, Orangesoda, Deluxe Logo) across Google Adwords, Bing, Facebook, YouTube, Yahoo Gemini, AdRoll, Linkenin; within the first two months of management brands saw return on ad spend increase by 25%, decreased cost per order of 20%• Championed Conversion Rate Optimization (CRO) internally; implementing a/b & multivariate test of masthead, headline, value prop., benefit declaration, & form fill test leading to 35% lift in form fill conversions, 19% decrease in bounce rate, resulting in a 43% increase in closed deals • Crafted the following performance enhancement initiatives: CRO testing, Exit Pop Overlays, Salesforce to Adwords Integration, Click Fraud Software Implementation, Site Speed Analysis, Remarketing Expansion• Experience implementing & troubleshooting html code; Remarketing, Google Analytics, Conversion Tracking (Google Tag Manager, Google Tag Assistant, Facebook Pixel Assistant)

Minneapolis, Minnesota, Us

• Manage 3 clients Google Adwords Accounts; over $885k in monthly client ad spend, (nearly $10.8 million yearly) significantly boosting Click-Through-Rates (CTRs), Conversion Rates, & Cost-Per-Acquisition (CPAs) achieving 95% of client KPI’s; leading team/company in client retention, as well as up-sell / referral acquisition• Manage 180fusion pay-per-click inbound accounts; exceeding lead volume, cost-per lead goals. contributing as a significant month over month six figure revenue channel• Train team of strategists on pay per click best practices & industry updates• Developed custom Enterprise Google & Bing Search & Display (Display Target Layering) segmentation strategies implementing: Google Shopping/Product Listing Ads (Google Merchant Center - PLA Feed Optimization), Display Remarketing/RLSA, Dynamic Search, Mobile, & Display Select Keywords (Search Companion) to maximize ROI & conversions• Conducted Conversion Rate Optimization (CRO) testing to improve user experience, and boost conversion rates (VWO)• Created & managed client Facebook / Instagram PPC campaigns; segmenting custom audiences highly relevant to client target markets, subsequently garnering high CTRs & conversion rates(Facebook Manager, Facebook Power Editor)• Experience implementing & troubleshooting html code; Remarketing, Analytics, Conversion Tracking (Google Tag Manager, Google Tag Assistant)• Assisted in the development of marketing, process collateral & exploration of 3rd party paid search tools Notable Clients: Kevita, Gardein, The Los Angeles Film School

Minneapolis, Minnesota, Us

• Manage +20 clients Google Adwords PPC / SEM Accounts; over $275,000 in monthly client ad spend, (nearly $3 million yearly) significantly boosting Click-Through-Rates (CTRs), Conversion Rates, & Cost-Per-Acquisition (CPAs) achieving 90% of client KPI’s• Developed custom Enterprise Google & Bing Search & Display (Display Target Layering) segmentation strategies implementing: Google Shopping/Product Listing Ads (Google Merchant Center - PLA Feed Optimization), Display Remarketing/RLSA, Dynamic Search, Mobile, & Display Select Keywords (Search Companion) to maximize ROI & conversions• Engineered compelling ad copy & site content; communicating clear value proposition & call to action driving conversions • Conducted Conversion Rate Optimization (CRO) testing to improve user experience, and boost conversion rates (Visual Website Optimizer)• Created & managed client Facebook / Instagram PPC campaigns; segmenting custom audiences highly relevant to client target markets, subsequently garnering high CTRs & conversion rates(Facebook Manager, Facebook Power Editor)• Experience implementing & troubleshooting html code; Remarketing, Analytics, Conversion Tracking (Google Tag Manager, Google Tag Assistant)• Designated troubleshooting Google Analytics Lead & Facebook PPC Lead for Paid Search Department (Google Analytics)• Assisted in the development of marketing and process collateral

Wilsonville, Oregon, Us

Provided Digital Marketing solutions to national tire companies; through creating multiple digital trafficking avenues, including: on page optimization, content marketing/ branding initiatives across multiple social media platforms (Facebook, Twitter, G+, Yelp, Foursquare), as well as integrated SEM (Search Engine Marketing) campaigns through Google Adwords. Search engine optimization (SEO) included extensive keyword research, webpage/html optimization, conversion optimization, backlink strategies and extensive competitive analysis.• Managed client +5 Adwords accounts ranging between $4,000 - $6000 in ads spend; boosted CTRs & conversion rates 10 - 20% through optimization best practices(Adwords Editor, SEM Rush)• Coordinated comprehensive local search marketing strategies including social media campaigns, comprehensive back-link strategies managing 30+ clients(SEOMoz, Open Site Explorer, SEOQuake, Ahrefs)• Led product development initiatives, A/B testing to improve user experience & analytics(Google Analytics, Google Webmaster Tools)• Created custom Google Analytics reports & dashboards• Created structured scalable integrated online marketing packages • Motivated functional Web Development & Marketing teams by conducting internal training, creating internal best practices collateral• Wrote engaging client Press Releases announcing events, promotions, partnerships, & product initiatives• Assisted in the development of process collateral

Salt Lake City, Utah, Us

Work with local SMBs to help them create a dynamic web presence ; through creating multiple digital trafficking avenues: organic (SEO) & pay-per-click (PPC) ie Google Adwords & Bing. • Managed +5 client Adwords accounts average +$2,000 in ad spend; boosted CTRs through overhauling campaign structure, extensive keyword research, & optimization best practices.• Implemented on-page & off-page SEO; achieving high rankings in Google SERPS• Assisted in the strategic development of a small business online advertising brandMatchlocal.com; conducted market research & competitive analysis, wrote site content