The company's main business is retailing construction materials with the main product being roofing tiles. Rebuilding the e-commerce website was the first step to help the company increase sales on the online channel. The results of implementing online advertising campaigns have helped the company expand its market to provinces in the Southern region, compared to only Can Tho and neighboring provinces before. Bringing orders with very low conversion costs, helping the company optimize costs for its sales force, is the success of configuring event recording, analyzing the collected data, and integrating advanced conversions on the website.