Integrated Marketing Strategist in B2B and non-profit space to deliver right message to right audience across the right channels to delivering value to clients as well as their clients.Impact: For start up non-profit, created branding and marketing infrastructure resulting in steady growth over time and supportive legislation passed in NYS.

Worked with the New Delivery Model Marketing and Communications group to develop new initiatives in all aspects of their internal & external marketing, including all aspects of event and content marketing. I also focused on global direct go-to-market campaigns across multiple platforms that drove emerging brand awareness with measurable ROI.• Led multiple go to market campaigns, telling a brand story across multiple in and outbound platforms, resulting in raised brand awareness, lead generation, and retention.• Led event marketing strategy, including internal and external event identification, program planning, staff preparation, and collateral production.

Coordinated the content development, programming and design of internally and externally facing websites in support of groups and events.• Led the development of North American External Relations team intranet site.• Led the development of event websites. Supported Retirement Practice in coordinating schedules, information, and logistical support for annual client conference and monthly planning meetings with leadership of practice.• Assisted External Relations manager in event planning and execution, including list tracking as well as internal and external communications with all levels of McKinsey• Built database in Access & Excel to track cost and history of New York Office philanthropic activities and relationship mapping.• Worked closely with knowledge experts in the Operations and Strategy practices with day to day support of scheduling and travel coordination as well as Knowledge Initiatives and several off site events with McKinsey partners and clients.