Toni Taylor Email & Phone Number

New York, Connecticut, Washington DC

New York, United States

Integrated Marketing Strategist in B2B and non-profit space to deliver right message to right audience across the right channels to delivering value to clients as well as their clients.Impact: For start up non-profit, created branding and marketing infrastructure resulting in steady growth over time and supportive legislation passed in NYS.

New York, United States

• Worked with the New Delivery Model Marketing and Communications group to develop new initiatives in all aspects of their internal & external marketing, including all aspects of event and content marketing. I also.
• Led multiple go to market campaigns, telling a brand story across multiple in and outbound platforms, resulting in raised brand awareness, lead generation, and retention.
• Led event marketing strategy, including internal and external event identification, program planning, staff preparation, and collateral production.

New York, United States

• Coordinated the content development, programming and design of internally and externally facing websites in support of groups and events.
• Led the development of North American External Relations team intranet site.
• Led the development of event websites. Supported Retirement Practice in coordinating schedules, information, and logistical support for annual client conference and monthly planning meetings with leadership of practice.
• Assisted External Relations manager in event planning and execution, including list tracking as well as internal and external communications with all levels of McKinsey
• Built database in Access & Excel to track cost and history of New York Office philanthropic activities and relationship mapping.
• Worked closely with knowledge experts in the Operations and Strategy practices with day to day support of scheduling and travel coordination as well as Knowledge Initiatives and several off site events with McKinsey.