Business Operations is focused on ensuring that the agency runs efficiently through the development and successful adoption of processes. I accomplished this through breaking down the complex problems into their component parts, to then designing solutions that work across multiple disciplines. I am always looking at the bigger picture to ensure that the solutions are scalable to account for future growth.

Adding to my growing expertise in Project Management, as an Associate Director I am working with senior leadership to shape new engagements. This spans from scoping global proposals to establishing these accounts in the iCrossing systems. I am also shaping those that are new to Project Management through having direct reports.

As a Sr. Project Manager at iCrossing, I’ve taken my responsibilities beyond the day-to-day client support to a leadership role. My client list continues to grow because of my continued dedication to “the work” and application of best practices. Because of my extensive experience, I am often called upon for presentations, proposals, and special projects. I oversee the development and production of online content from banners to videos that the client loves.

As a Project Manager at iCrossing, I worked closely with clients such as HSN, Family Dollar, Cancer Treatment Centers of America, FirstEnergy Solutions, Seventh Generation, Frontgate, and Grandin Road. • Contributed insights into the seasonality and trends that retailers face to stay ahead of other retail competition• Created close/productive working relationships with clients (e.g., Family Dollar, Cancer Treatment Centers of America, etc.) to define the scope of projects, goals, budgets, schedules, and deliverables• Identified best practices (ongoing) across multiple accounts with the appropriate marketing engagements (e.g. SEO, SEM, paid social media, display, etc.) for best results• Directed aspects of the development process from the SOW to deliverables

As a Digital Producer, I worked closely with clients Spartan Chemical, Darden, Alcon Entertainment, and others to define the scope of projects, from goals to budgets, schedules to deliverables.• Lead the teams that developed the award-winning Spartan Chemical mobile site (i.e., IAC 2012 Best Manufacturing Website) and 3C.com (i.e., winner of a 2012 Davey Award)• Worked closely with the technical, design and account teams throughout the agency• Served as the day-to-day client interface on projects, identifying and explaining strategic requirements, and managing expectations• Kept projects on track through task lists, issue tracking, status reports, and meeting notes• Lead efficient conference calls and meetings, and clearly communicated project issues and resolution to the client and internal team

As the Promotional Marketing Manager, I was responsible for the development, execution, and promotion in coordination with the launch of new Namco Networks games using a variety of strategy and tactics, including social media, sweepstakes, Web, special events, cross-selling and more.• Managed the strategy for increasing Namco's Facebook fans from 1,000 to 60,000 in one month• Work with internal Web and Creative Teams to create multiple micro-sites• Worked with the CMS, Drupal, to manage updates to various website properties• Ensured all marketing communications reflected consistent brand messaging• Negotiated media purchases with Web vendors• Managed the creation of internal and external ad banners• Coordinated and managed the weekly updates to NamcoGames.com• Managed the creative content for the newsletters to ensure a consistent brand messagingI was also responsible for the PAC-MAN Brand during its 30th Anniversary. This included initiating partnerships between Google, Wendy's, and Namco (Japan), to create highly engaging and entertaining gaming experiences while maintaining the brand integrity.• Coordinated and managed the creation pacman.com/en. This site was developed to showcase PAC-MAN’s history and future• Managed the logistics of the PAC-MAN and Wendy's integrated campaign to have PAC-MAN inside the Kid’s Meal Bags for Wendy’s restaurants in the US and Canada• Orchestrated the promotional partnership with Google to create the PAC-MAN Google Doodle, which globally took over Google homepage on March 21-22, 2010

• Served as the onsite liaison for clients Detroit Diesel and Sterling Trucks• Managed projects from concept to completion, making certain the clients’ goals and objectives were achieved• Worked with Media Planning to negotiate media placement on various client campaigns• Completed multiple projects and ensured budgets were kept on track• Coordinated team communications on key project information in a timely manner• Presented creative concepts to clients

• Worked directly with clients, agencies, vendors, and internal teams to execute Chrysler brand marketing and advertising gaming initiatives• Managed all aspects of development, testing, and launch of custom online video games to support brand messaging• Worked with retail gaming companies to create in-game marketing integration on multiple game launches to support products, brand awareness and cross-selling opportunities• Oversaw multiple email campaigns for online video game launches• Contributed to the development and tactical thinking of various programs for the Chrysler, Jeep and Dodge brands• Partnered with our sister agency to develop, update, and manage website content• Managed the budgeting process on numerous gaming programs• Took an active role in presenting and providing insights/concepts to the client and the account team• Reported and interpreted program outcomes/metrics and CPM to clients and agencies via vendor Google Analytics

• Supervised trafficking of the national Jeep creative materials for national and local TV commercials• Worked with vendors to ensure delivery of promotional materials to stations in time for airing• Utilized Donavan Data Systems to send traffic instructions to broadcast and cable TV networks.• Acted as the agency representative with the National Cable TV Networks• Assigned ISCI codes for all TV and radio spots for Chrysler, Jeep and Dodge

• Supervised and produced the development of client deliverables within the Ford Retailer and Education Training Groups• Managed the site content for the launch of the Ford Thunderbird and Mustang Bullet• Developed, managed, and maintained budgets and adhered to strict deadlines• Worked closely with the clients to ensure project needs were met

• Directed print projects through the process of proofreading, validation, revisions and completion• Worked with all levels of the team to ensure projects were delivered on deadline• Worked with curriculum producers of the FordStar team to create and deliver all necessary support materials