Talisa Thomas-Hall, Association Whisperer Email & Phone Number

Woodbridge, Va, Us

United States

Pouring over 25 years of association/non-profit experience into helping organizations achieve greater success through: - Branding & Marketing Strategies that work! - Staff Motivation - Customer Care and Cross-Marketing Training - Identifying Core Audiences and what attracts them - Leadership Development & Component Relations Training and Tools - Organizational & Operational Effectiveness Assessment and RecommendationsAll of which helps to improve the bottom line!The CEO also offers guidance for start-up organizations and consultants including developing business and marketing plans and guidelines for start-ups and personal re-branding.

Alexandria, Va, Usa

Founded in January 2006, at the request of local association professionals, the Alexandria Brown Bag (ABB) provides high quality professioanl development, best practices, and peer networking opportunities for association and industry professionals within the Northern, VA area. The ABB meets every third Thursday of the month in Alexandria,VA and features presentations from the best in the business. The group also has a site on LinkedIn at http://www.linkedin.com/e/gis/1479397.As founder and co-facilitator, I coordinate presenters, sponsors, marketing and branding; facilitate the monthly meetings, manage the LinkedIn group, and esblished a Program Planning Committee to spearhead topics and presenters for upcoming sessions. ABB monthly sessions are recognized by Greater Washington Network and ASAE & the Center for Association Leadership which provide registration support and 1 CAE credit per session for attendees.

Arlington, Va

GIA is an inclusive and responsive membership organization that is a national catalyst for philanthropy, with a common dedication to improving the experience of aging. The organization provides a collegial environment for funders to improve their philanthropic effectiveness through networking, learning, sharing, and innovating.As the director of programs and membership, I champion the board's initiatives for developing programs to support the mission, expand the members impact on communities and enhance the membership experience and promoting the overall benefits of membership in GIA.

Herndon, Va

Working to promote the facilities engineering and maintenance profession as the key staff for developing and promoting member participation and engagement strategies; supporting the work of AFE's international network of Regional and Chapter leaders and members; and working to improve internal and external organizational effectiveness.

As director of membership and affiliate relations, I utilized twenty years of association experience to increase member recruitment and retention rates and enhance relations with NACAC's 23 state and regional affiliates worldwide.

 Directly responsible for managing the affairs of NACHC’s membership department including staff management, member recruitment and retention, publication sales, and overseeing the department’s $7.2 million membership dues revenue budget. Developed the association’s marketing and member engagement strategies, including building the association’s web presence Developed and launched the ‘Each One Reach One’ member outreach campaign that encouraged and empowered members to engage nonmembers in NACHC membership and programs. Initiated in March 2004, this promotion resulted in a 30 member growth spurt by March 2005. Traveled nationally to promote the organization’s mission and membership and to gain corporate support for association activities. Prepared quarterly board reports and worked with association leadership as required to achieve established goals and priorities. Spearheaded corporate sponsorship initiatives in support of association priorities.

 Served as a member of the association’s senior management team working directly for the executive director and national board of directors. Served as staff liaison to national, regional, and chapter board of directors. Developed and managed a 3.5 million membership budget – the greatest source of revenue for the association. Developed campaigns that effectively increased membership retention rate from 92% to 97% within two years. Recruited institutional, individual, and corporate membership types; increased membership recruitment revenue by 20% within two years. Directed list rental service program and increased revenue by 150% within two years. Developed strategic marketing campaigns, literature, and coordinated corporate sponsorship opportunities. Traveled to promote the association and rally volunteer, corporate, and member support and donations for association activities. Participated on- and facilitated numerous volunteer and staff teams and committees including a Web integration committee and general association marketing team.

Aleandria, Virginia

- Managed the general membership recruitment and retention activities and a team of four.- Re-defined the Member Retention Program to improve renewal rate to 85%.- Re-structured educational seminar promotions that increased revenue to over $30,000 per seminar and improved attendance participation by 65%.- Developed products and services catalog which increased product sales by 50%.- Created sponsorship opportunities for members that net PCIA an average of $15,000 per seminar and provided networking platforms for the sponsors and members.- Cross-trained staff to become experts in all aspects of member programs and services.

Alexandria, Va

- Re-organized member services department and hired recruitment and retention focused call center team that (as of 2006) still employs 55% of the staff hired at that time.- Managed staff of 11 including training, data maintenance, and product fulfillment teams and a call center.- Implemented training course for new staff that improved accuracy and increased productivity.- Educated entire association of the importance and contributions of the Member Services Department and rallied their support to create a “Member Centered” customer care program which decreased complaints and unresolved issues by 75% within one year.- Transitioned the Member Services Department from a basic call center into a valuable revenue center.- Saved company expense by utilizing volunteer staffing services of local community agencies for temporary office support.