Tiffany Thompson Email and Phone Number

Cherry Blossom Consulting empowers SMEs to unlock new business opportunities and drive revenue growth through expert business development, strategic alliances, and innovative marketing solutions. We specialize in crafting tailored strategies that amplify your brand, optimize social media presence, and create lasting business impact.

Part of the core leadership team that created and launched Oracle's global Oracle Cloud accelerator, supporting 3,500+ startups and driving $25 million in annual cloud revenue. Co-authored the program documentation outlining the mission, objectives, benefits, and go-to-market strategy.Led the development and execution of the global marketing strategy, driving awareness, engagement, acquisition, and revenue expansion through a multi-channel approach that included brand initiatives, content creation, digital campaigns, Oracle-led and third-party events, paid media, partnerships, and operations. Exceeded targeted goals by 150% in the last fiscal year.

Planned, built, and executed comprehensive integrated marketing campaigns in alignment with sales leadership goals. Leveraged a variety of tactics, including ABM, email drip and nurture campaigns, paid media for brand awareness and demand generation, ABM campaigns, third-party events, webinars, paid search, analyst relations (AR), public relations (PR), and both paid and organic social media strategies. Consistently surpassed pipeline goals, exceeding 100% achievement regularly.

Developed and implemented a comprehensive social strategy for North America Field Marketing, a team of over 100 marketers running 300-400 events annually, to engage customers, prospects, and sales teams across social channels. Created and delivered social training materials and provided ongoing coaching to enhance social media skills and best practices.Established the framework for a new mobile event app rolled out across North America Field Marketing.Nominated to be part of the first Global Social Steering Committee, responsible for shaping social content, execution strategy, policies, and measurement tools.

Developed and implemented an event and partnership strategy to grow Vitrue’s brand awareness and generate leads for sales. Employee number 4 on Marketing team and assisted in building it out 5x before being acquired by Oracle.Conceptualized and launched the first Vitrue Client Summits (Las Vegas and NYC) with over 500 attendees, 4 days of programming and 3 hospitality events. Negotiated sponsorship opportunities at 3rd party industry events (Digiday, Advertising Age, Social Media Week, SXSW) to grow Vitrue’s brand awareness, increase thought leadership in social/digital space and generate leads for sales. Developed relationships with key social media industry associations and thought leaders in the digital/social space for partnership opportunities. Spearheaded the successful first annual Vitrue Community Manager of the Year Award campaign by recruiting key social influencers as judges, driving awareness of the program via social media, strategic partnerships and event activation.Secured strategic partnerships with SMAC (Social Media Advertising Consortium), WOMMA (Word of Mouth Marketing Association and PRSA (Public Relations Society of America) to position Vitrue as a leader in the social platform space and create opportunities for sales to leverage. Managed team of Field Marketing Managers responsible for executing on regional activities.

Participated in orchestrating a successful fundraising event for Hands on Atlanta to celebrate their 20th birthday, bringing together 5 bakeries in the Atlanta area to compete in a "cake-off" competition. Promoted the event to potential patrons through social media: twitter, facebook and online press releases and targeted blogger outreachDeveloped strategic partnerships with other groups that could leverage our message to the public

Marketing Chairperson for the 8th Annual Taste of the Highlands event. Directing all marketing efforts around this very successful fundraising event to benefit Children's Healthcare of Atlanta.

Negotiated strategic partnerships with the largest travel networks in N.A.(AAA, American Express, Carlson Wagonlit, Virtuoso) representing millions of passengers/revenue to Canada managing a budget of $8 million per year.Built GTM plans with preferred partners to drive brand awareness and business with brand activations at Conferences/tradeshows, co-branded collateral, webinars, targeted microsites, email campaigns.Managed $18 million ad campaign budget targeting US travel consumers via: print, OOH, direct mail, radio. Built experiential activations leveraging various partners like : American Express, Conde Nast, Travel & Leisure, LuLuLemon, Vancouver 2010 Winter Olympic Games. Appointed Brand Ambassador for US leisure team to ensure that all activities and materials produced were brand compliant as well as educate our partners and clients on the new brand. Responsible for the cruise and golf market account strategy for the US. Served on the Board of Directors for the Canadian Golf Tourism Alliance for 3 years.