Helping out one of the best and coolest new companies around with monetization and growth strategy.

Underscore Core Community member serving as valued advisor to Underscore portfolio companies.

Thought leader and change leader for Twilio’s transformation from a PaaS-dominant to a SaaS-dominant monetization model and revenue stream.Built a team of high-performing pricing experts in less than two quarters, delivering immediate benefits to the business by driving coordinated pricing and packaging priorities across diverse product lines.

Founded Workday's pricing function and built a team of highly respected monetization experts and change managers, reporting directly to the CFO.Led transformation of packaging and pricing to improve monetization of Workday's two main sources of competitive advantage: innovation and customer relationships.Now reporting into Sales, continuing to evolve pricing and go-to-market strategies with increased focus on lifetime value for both customers and Workday.

Responsible for all aspects of pricing for fast-growing Software Networking business unit, including pricing and packaging strategy, discounting and entitlement policies, as well as deal strategy for strategic opportunities.

As part of the Corporate Strategy and Corporate Pricing teams, responsible for growing “eLicensing” program to a high-quality, scalable capability and standardize it across more than 40 diverse product lines. Also played a critical role in evolving EMC's strategic enterprise buying programs to be more focused on software licensing and on-demand growth in storage capacity.

Actual titles held:- Sr. Strategy & Operations Manager- Sr. Manager, Pricing & Licensing- Product Manager, Customer ExperienceTransformed software licensing at VMware from being the #1 customer complaint and growth inhibitor to being a strategic lever and differentiator. Leading a variety of cross-functional teams, no stone was left unturned as we replaced or redesigned every licensing-related process and system end to end.

Previous positions at Sun:- Sr. Business Analyst- Program Manager, Web Analytics- Survey Analyst