Tiffany T. Redden Email and Phone Number
Tiffany T. Redden work email
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Tiffany T. Redden personal email
Storytelling is more than just words—it’s a powerful tool to connect, inspire, and drive change. For over two decades, I’ve helped brands find their voice and transform their narratives into measurable impact. Whether positioning a tech start up for $2.4M in funding or tripling industry-standard ad conversions for a client, I thrive at the intersection of strategy and creativity.At Voice & Reason, I lead rebrands through high-stakes transitions, integrated digital storytelling across platforms, and mentored teams to produce audience-first content. My passion lies in blending human-centered stories with data-driven strategies to create experiences that resonate and deliver results. I spur growth and solutions that make an impact. As an experienced business professional, I use strategic planning, optimization of operations, and comprehensive brand development to foster a remarkable customer experience and drive sales. I bridge in-house and agency experience with deep knowledge directing campaigns for a wide range of industries to produce and implement innovative, practical plans that reach organizational goals.If you ready to take your marketing to the next level, fueled by informed strategy, results-driven, experience and innovative thinking, reach out!CORE COMPETENCIES: • Operations Management• Optimization• Strategic Thinker• Integrated Marketing• B2B & B2C Campaigns• Demand Generation• Field Marketing• Budget Management• Sales Enablement• Brand Building• Lead Management• Customer Journey• Public Relations• Cross-Functional Leader• Trend Analysis• Digital Strategy• Value Propositions• Compelling Storytelling Content• Collaborative• Executive Briefing• Vendor Management• Market Research• Project Management• Team Player• Exceptional Communicator• Relationship Builder• Tenacious• Proactive• Vision Development & Implementation• P&L Management• Organized• Innovative Solutions• Agile• CRM, including AllClients (similar to SalesForce)• Asana (similar to Slack)• Mailchimp, Constant Contact• Adobe Creative Suite, including Photoshop, Illustrator, InDesign
Voice And Reason
View- Website:
- voiceandreason.agency
- Employees:
- 6
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Marketing Strategy For Growth And TransitionVoice And ReasonSacramento, Ca, Us
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Marketing Strategy For Growth & TransitionVoice And Reason Jun 2022 - PresentSacramento, California, Us• Advise top leadership of private and public organizations regarding branding and communications through major transitions such as mergers and acquisitions, Employee Stock Ownership Plan (ESOP) restructuring, funding opportunities, rapid expansion and reorganization. Guide strategic naming, positioning, and branding, such as efforts for a cabinet-level government agency and a tech startup that led to $2.4M in seed funding.• Synthesize client objectives, construct strategy, and define cohesive thematic direction for all types of communications, including video productions, print materials, online & print ads, websites, landing pages, direct and email marketing, social channel content, and event experiences.• Ensure consistent client branding and marketing performance through actionable, measurable, channel-specific projects that produce notable results, such as digital ad campaigns resulting in conversions at 3X standard industry rates and tailored direct mail campaigns producing 500% ROI.• Facilitate client understanding of strategies, results, and recommendations. Mentor junior staff in best practices and approach for communications, organization, documentation, and client management.
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Director Of Marketing And Public RelationsAmerican River Parkway Foundation May 2021 - Oct 2021• Directed rebranding based on market research studies, resulting in a comprehensive, robust marketing and communications plan, including public relations, advertising, and social media.• Oversaw promotion of bold video production addressing urgent parkway issues, including a panel discussion event that engaged 250 local citizens in person and 400 virtually, resulting in 9,000 video views and over $1M in public funds allocated for abatement.• Executed integrated marketing campaign that achieved a 50% email open rate and increased organic Facebook reach by 260%.
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Marketing DirectorArnold Law Firm Nov 2012 - May 2021Sacramento, California, Us• Increased marketing and sales content development by 200% by implementing a proactive “subject matter expert” content marketing strategy. Consistently achieved first-page Google search placement within 24 hours organically and often featured snippet placement within 48 hours. Ensured content compliance with State Bar standards.• Strategically updated brand, logo, and positioning; managed $500K+ annual television, radio, print, and outdoor campaigns resulting in $12M in case fees.• Communicated strategies and results to top management; set department goals; coordinated with all staff levels for legal content and implementation feasibility. Conducted data analysis for call source, case conversion rates, and profitability correlations, effectively sunsetting a line of business that threatened profitability. Note: Concurrent employment dates are not an error. This role involved directing marketing and business development for two separate entities with an owner in common. -
Business Development ManagerUniversity Medical Imaging (Umi) Nov 2012 - May 2021Sacramento, California, Us• Led team to highest annual MRI scan volume since business inception and 40% annual revenue growth supported by branding, inbound and outbound marketing programs, event marketing, sales enablement, advertising, and public relations.• Increased year-over-year sales prospecting activity by 200% through mentorship, a full-funnel, KPI-driven, metrics framework, and development of a tailored CRM system. Grew lead generation by 270% through demand creation programs driven by targeted, outbound marketing campaigns that included digital, email, and direct mail.• Reduced costly patient appointment tardiness by 35% by identifying barriers and effective solutions, including automated reminders and directional signage improvements. Facilitated introduction of specialty services and post-processing that billed at triple the standard scan rate.Note: Concurrent employment dates are not an error. This role involved directing marketing and business development for two separate entities with an owner in common. -
Marketing ConsultantFreelance Apr 1997 - Nov 2012• Managed data-driven marketing campaigns, optimizing advertising, direct mail, and sales collateral for clients spanning education, healthcare, finance, government, and non-profits.• Developed cross-functional content and handled media relations, elevating brand presence and market positioning.• Orchestrated impactful events and industry conferences, enhancing stakeholder engagement and expanding business networks.
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Public Relations Account ExecutiveThe Thacker Group Mar 1995 - Apr 1997Horseshoe Bay, Tx, Us• Led results-driven public relations campaigns, enhancing brand visibility through media relations, press releases, and spokesperson training. Directed the creation of marketing collateral.• Handled client relations, including proposals, reports, and presentation of strategies to stakeholders and senior leadership.• Managed and mentored entry-level account staff, overseeing event coordination and industry conference representation for maximum client exposure.
Tiffany T. Redden Skills
Tiffany T. Redden Education Details
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American River CollegeLiberal Arts And Sciences/Liberal Studies -
California State University-SacramentoMarketing Concentration
Frequently Asked Questions about Tiffany T. Redden
What company does Tiffany T. Redden work for?
Tiffany T. Redden works for Voice And Reason
What is Tiffany T. Redden's role at the current company?
Tiffany T. Redden's current role is Marketing Strategy for Growth and Transition.
What is Tiffany T. Redden's email address?
Tiffany T. Redden's email address is tr****@****.agency
What schools did Tiffany T. Redden attend?
Tiffany T. Redden attended American River College, California State University-Sacramento.
What skills is Tiffany T. Redden known for?
Tiffany T. Redden has skills like Media Relations, Public Relations, Non Profits, Editing, Public Speaking, Event Planning, Fundraising, Press Releases, Blogging, Event Management, Newsletters, Social Networking.
Who are Tiffany T. Redden's colleagues?
Tiffany T. Redden's colleagues are Nicholas Murrish, Amanda Burnham.
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