Tiffany T. Redden Email & Phone Number

Sacramento, CA, US

Sacramento, California, US

• Advise top leadership of private and public organizations regarding branding and communications through major transitions such as mergers and acquisitions, Employee Stock Ownership Plan (ESOP) restructuring, funding.
• Synthesize client objectives, construct strategy, and define cohesive thematic direction for all types of communications, including video productions, print materials, online & print ads, websites, landing pages.
• Ensure consistent client branding and marketing performance through actionable, measurable, channel-specific projects that produce notable results, such as digital ad campaigns resulting in conversions at 3X standard.
• Facilitate client understanding of strategies, results, and recommendations. Mentor junior staff in best practices and approach for communications, organization, documentation, and client management.

• Directed rebranding based on market research studies, resulting in a comprehensive, robust marketing and communications plan, including public relations, advertising, and social media.
• Oversaw promotion of bold video production addressing urgent parkway issues, including a panel discussion event that engaged 250 local citizens in person and 400 virtually, resulting in 9,000 video views and over $1M.
• Executed integrated marketing campaign that achieved a 50% email open rate and increased organic Facebook reach by 260%.

Sacramento, California, US

• Increased marketing and sales content development by 200% by implementing a proactive “subject matter expert” content marketing strategy. Consistently achieved first-page Google search placement within 24 hours.
• Strategically updated brand, logo, and positioning; managed $500K+ annual television, radio, print, and outdoor campaigns resulting in $12M in case fees.
• Communicated strategies and results to top management; set department goals; coordinated with all staff levels for legal content and implementation feasibility. Conducted data analysis for call source, case conversion.

Sacramento, California, US

• Led team to highest annual MRI scan volume since business inception and 40% annual revenue growth supported by branding, inbound and outbound marketing programs, event marketing, sales enablement, advertising, and.
• Increased year-over-year sales prospecting activity by 200% through mentorship, a full-funnel, KPI-driven, metrics framework, and development of a tailored CRM system. Grew lead generation by 270% through demand.
• Reduced costly patient appointment tardiness by 35% by identifying barriers and effective solutions, including automated reminders and directional signage improvements. Facilitated introduction of specialty services.

• Managed data-driven marketing campaigns, optimizing advertising, direct mail, and sales collateral for clients spanning education, healthcare, finance, government, and non-profits.
• Developed cross-functional content and handled media relations, elevating brand presence and market positioning.
• Orchestrated impactful events and industry conferences, enhancing stakeholder engagement and expanding business networks.

Horseshoe Bay, TX, US

• Led results-driven public relations campaigns, enhancing brand visibility through media relations, press releases, and spokesperson training. Directed the creation of marketing collateral.
• Handled client relations, including proposals, reports, and presentation of strategies to stakeholders and senior leadership.
• Managed and mentored entry-level account staff, overseeing event coordination and industry conference representation for maximum client exposure.

Associate Of Science (A.S.), Liberal Arts And Sciences/Liberal Studies

Bachelor Of Science (Bs), Business Administration, Marketing Concentration