I am a member of VnExpress's innovative Spotlight Desk. We are trying to set new standards in Vietnamese journalism by blending insights, data, and visuals to tell unique stories.I gather and examine complex datasets to write in-depth articles on topics like the economy, demographics, and technology.Highlight of my recent work includes "FDI in Vietnam - A 35-Year Journey," published in both Vietnamese & English version, earning praise from both receiving commendations from esteemed scholars both internationally and in Vietnam.

I embraced a new challenge by participating in the transformation project at Dan Tri. I take pride in contributing to some initiatives that modernized Dan Tri, transitioning it from traditional to a contemporary news outlet.- Collaborated with the product team to explore and introduce new journalistic formats, including DBiz.- Led the adoption of cutting-edge data visualization tools such as Flourish, Datawrapper, advocating for their extensive use across the newsroom.- Excelled in the fundamental duties of a business & finance journalist, from reporting on breaking news and writing in-depth features to conducting detailed interviews.

I began my journalism journey at Zing, the leading voice for young audiences. My colleagues and I challenged established competitors by offering a dynamic perspective that resonated with readers under 35, reflecting their unique experiences and concerns.- Reported on finance, banking, and listed companies while also crafting feature stories such as longform, interviews.- Collaborated with designers to create engaging multimedia journalistic content.

My inaugural professional setting, where I cultivated a data-driven mindset for my career.- Analyzed consumer perceptions of major brands like Samsung, Electrolux, and Pernod Ricard across social media and online platforms. Proposed strategies to enhance their digital marketing efforts.

Fashion Group is a part of Central Group Vietnam. I supported my Marketing Manager in both ATL and BTL marketing activities for SuperSports brand.