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Tu-Nhi Phung Email & Phone Number
Project Manager
at
Viet Spark
LinkedIn matched
✓ Verified July 2026
3 data sources
Profile completeness 86%
Who is Tu-Nhi Phung? Overview
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Quick answer
Tu-Nhi Phung is listed as Project Manager at Viet Spark, based in Arlington, Virginia, United States. AeroLeads shows a matched LinkedIn profile for Tu-Nhi Phung.
Tu-Nhi Phung previously worked as Workday Technology Analyst - Data Conversion at American University and Business Analyst Intern at All In One Merchant. Tu-Nhi Phung holds Master Of Science - Ms, Analytics from American University - Kogod School Of Business.
Company email context
Email format at Viet Spark
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Viet Spark
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Profile bio
About Tu-Nhi Phung
🔍 Analytical Thinker | Data-Driven Decision Maker | Marketing and Business Analytics Enthusiast🎓 Currently enhancing my expertise in Analytics at American University, Kogod School of Business, I am passionate about leveraging data to drive strategic decisions and innovative solutions. With a robust academic background and hands-on experience in business and marketing analytics, I am skilled in transforming raw data into actionable insights.📊 At All In One Merchant, LLC, I utilize R and Tableau to analyze historical sales data, aiding in customer segmentation and strategy formulation. My analytical approach has contributed to a projected tripling of our customer base and significantly increased brand visibility.🚀 My tenure as a Digital Marketing Analyst at Funtap, Vietnam's second-largest mobile game publisher, saw me spearheading data-driven marketing strategies that resulted in our apps becoming the top downloaded on both Apple and Android platforms within their first week of launch. By optimizing ad spending and leveraging machine learning algorithms, I achieved a 40% reduction in marketing costs while maximizing user engagement and purchases.💡 Whether analyzing market trends for a new NBA team launch or optimizing service bundles for increased customer value, my goal is always to ensure that data analytics leads to better business outcomes and sustainable growth.🌐 Connect with me to discuss how we can drive growth and innovation through analytics!
Current workplace
Tu-Nhi Phung's current company
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5 roles
Tu-Nhi Phung work experience
A career timeline built from the work history available for this profile.
Workday Technology Analyst - Data Conversion
Current
Sep 2024 - Present
Business Analyst Intern
- Leveraging R and Tableau to create dashboard and analyze historical sales data- Conducting customer segmentation research, A/B testing to compare response patterns and recommend shifting marketing funds from Facebook Ads Message campaign to a new landing page boost response rate by 50%- Analyzing historical sales data analysis to devise agent-based acquisition strategies for expanding brand awareness and customer reach, expecting 150% increase in brand visibility and tripled customer base within 1 year- Leveraging historical sales data analysis to identify a correlation between POS system and merchant services, recommending bundled services resulting in 1.8 times higher customer lifetime value compared to single-service users, with a projected increase in customer lifetime and lifetime value
Jan 2024 - Apr 2024
Digital Marketing Analyst
- Proposed strategy for saving cost per acquisition and maximized in-app purchases- Achieved #1 and #2 most downloaded Apple and Android gaming mobile apps in App Store and Google Play in Vietnam within the first week of launching by timing, and tactically investing Google Ads awareness campaign which drove a 250% lift in target audiences’ Google searches for Funtap app- Shifted funds toward TikTok and launched middle-aged male-focused TikTok videos after conducting cluster analysis AppsFlyer data using Microsoft Excel, resulting in 65% ROI from new users- Championed fast-testing mini-ads campaigns by leveraging machine learnings phase in Facebook Ads, resulting in a 40% marketing cost savings while maximizing customer in-app purchase
Dec 2021 - Jul 2022
Business Analyst, Marketing
Clownz Streetwear
- Analyzed sales channel trends to spearhead the company's inaugural E-commerce venture, making up a 90% revenue in Q2 2021 and expanding the customer base by 20%- Saved 20% fixed cost by closing one non-performing store and shifting money on optimizing multi channel funnels including website, Facebook, Instagram, and E-commerce sites to expand Vietnamese and international GenZ customer market share- Leveraged Google Analytics to analyze websites, reduce Bounce Rate by 40%, and increase Last Click by 150% by adding live customer support function, detailed size chart, product close-shot shootings, and available colorway
Mar 2021 - Nov 2021
3 education records
Tu-Nhi Phung education
Master Of Science - Ms, Analytics
Master Of Science - Ms, Marketing
Bachelor'S Degree, English/Language Arts Teacher Education
FAQ
Frequently asked questions about Tu-Nhi Phung
Quick answers generated from the profile data available on this page.
What company does Tu-Nhi Phung work for?
Tu-Nhi Phung works for Viet Spark.
What is Tu-Nhi Phung's role at Viet Spark?
Tu-Nhi Phung is listed as Project Manager at Viet Spark.
Where is Tu-Nhi Phung based?
Tu-Nhi Phung is based in Arlington, Virginia, United States while working with Viet Spark.
What companies has Tu-Nhi Phung worked for?
Tu-Nhi Phung has worked for Viet Spark, American University, All In One Merchant, Funtap, and Clownz Streetwear.
How can I contact Tu-Nhi Phung?
You can use AeroLeads to view verified contact signals for Tu-Nhi Phung at Viet Spark, including work email, phone, and LinkedIn data when available.
What schools did Tu-Nhi Phung attend?
Tu-Nhi Phung holds Master Of Science - Ms, Analytics from American University - Kogod School Of Business.
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