ARBI.CITY is an AI-powered community platform designed for professionals in the legal field to connect and collaborate. I joined ARBI.CITY at a very early stage, playing a key role in shaping the platform's identity through strategic branding, tone of voice, and communications. Currently, I’m leading two key initiatives: building out the e-ambassador program and spearheading the platform’s gamification strategy, introducing engaging new features regularly to enhance user experience.

With a decade in marketing, I’ve built communities from the ground up, working with big names to super early-stage tech startups. My experience spans diverse industries—from live streaming to arbitration. I’ve managed communities of all sizes, shaping strategies, crafting culture, and turning casual followers into passionate advocates. I'm a millennial with a deep understanding and a love for Gen Z culture. I believe in creating spaces where brands and people don’t just meet—they belong. That's why my company is called 'Neotribal'—creating communities where connections truly matter. Let’s build something meaningful together.

Hypery is a new marketplace for music NFTs. As the first marketing hire at Hypery, I was brought on to build the marketing infrastructure. Reporting directly to the C-level, I developed a data-driven marketing strategy by analysing the music NFT market and the competitors. I wrote the website content aligned with the marketing strategy, defined the brand identity, target audiences, and messaging, and translated these into engaging content across various channels. I built a welcoming and organised Discord server with a ticketing system to support user requests. With no designer on the team, I was responsible for all visual assets, including infographics and videos. During the beta launch, I ensured that Hypery's first music artists were successfully onboarded onto the platform by managing all artist relations.

I was instrumental in the launch of Yubo’s first Ambassadors Program which measurably improved platform stickiness. Scouted top streamers on the platform, recognising their high potential, coaching them on quality content creation and developing their audience.

Yubo is a social live-streaming platform dedicated exclusively to Gen Z users. I joined the team to build and grow the UK community through meaningful content and interaction. Within 6 months, achieved a reduction of the toxicity on the platform through the creation, implementation and thoughtful enforcement of the community guidelines. Provided community insights for execs and product teams on a monthly basis.

Bulbshare builds online communities to generate specialised market research for leading brands (Nestle, Coca-Cola, Samsung, L'Oréal, Simple). As a Digital Community Manager, my main focus was understanding the community dynamics. I worked closely with other teams to gather data to devise, implement, measure and monitor the community strategies that increased engagement and reduced churn. I kept the communities engaged and ensured members were satisfied with the experience.

I worked as a Community Producer & Manager in a global market research project to provide insights for Latimer on behalf of an FMCG giant. My responsibilities included translating and localising the project. I strategically searched for and connected with the right people and built a hyper-engaged community of young professionals. I managed them online and offline in small teams to co-create ideas which would be actioned at local and global levels.

Hypers (Jeton) is a New Media & Talent agency, and a YouTube MCN. I was the team leader of the music department and was in charge of a team of 4 people. I ran successful campaigns across multiple channels, from concept to delivery and evaluation, by analysing and reporting the interaction data consistently to optimize our community engagement strategies. My clients were musicians, concert venues, festivals, nightclubs, DJs and music labels. I worked closely with third parties such as media channels, PR agencies and influencers on a regular basis to grow accounts from 0 followers to 100K+, to plan album releases which got 1M+ views in a week, and to announce numerous sold-outs. I also successfully handled a small number of social media emergencies.

I created a training program called “Understanding the Digital Age” and helped maturer audiences understand current digital trends by providing training classes in different cultural institutes. The main focus of my work was to help the participants simplify their lives through the use of new technologies. Supported small companies and freelancers as a new media consultant, creating a digital brand identity to reach their target audiences.• Internet 101• The Digital Age & Digitalisation• Generations: From Baby Boomers to GenZ. • Social Media: Major Platforms• Cyberculture• Tech TrendsI also acted as a freelance new media consultant for small companies and personal brands. I helped them to create a digital brand identity and reach their target group.

I worked closely with the Marketing Area Manager to develop successful marketing campaigns from brief through to practice for the entertainment industry. This role further developed my knowledge of brand positioning and how the entertainment industry interacts with brands and other industries.

I was part of a young team as an Event Manager organising and curating musical entertainment as the focal point of parties, concerts, and festivals. My responsibilities included: writing detailed proposals for events (including timelines, venues, artists, suppliers, sponsors, staff and budget), researching and effectively communicating with venues, artists and sponsors.

SN Music Publishing is responsible for rights management of Sezen Aksu (considered to be one of the most prominent artists in Turkey) titles worldwide, and the company also acts as the point of contact for Sezen Aksu's international concert organisations. For three years, I toured with the band of Sezen Aksu as a member of the event team producing around 140 concerts in iconic venues, such as Carnegie Hall in NYC and The Royal Albert Hall in London.