My job was creating & directing lookbook and campaign photoshoot concepts for clients in the fashion & beauty industry. I also consulted clients on visual and branding issues - from social media to UI design on the website.Highlight projects:- H&M Lunar New Year Campaign 2021 - 2023 for SEA market - 2021 Ted Baker Vietnam Campaign for Maison Online - 2021 Charles & Keith SS Campaign- 2021 Vascara Visual Strategy- 2021 Coolmate Visual Strategy

Working with the Founder and Creative Director to build direction for Evntful's Brand Strategy across all channels. Guiding the other Champions on their content and marketing endeavors.

- Social media management and content creation.- Support the marketing lead with strategy. - Provide creative ideas to help achieve marketing goals.- Support the making lead with the development and implementation of marketing strategies.- Help develop, expand and maintain our marketing channels.

It was a good 3 months working and emerging myself in a Punk inspired brand with 40 years of history. During my time at Underground, I learned a lot about British subcultures in the 80s and carried on my own research about how that influenced the current subcultures around the world. I came to the brand with skills but little knowledge about Punk history or how it influenced the fashion industry in over 40 years. I also learned to developt and research different customer personas within the brand and how to keep the brand's DNA while creating relevant content for different types of customers.

Main responsibilities: Identified & clarified client briefs.Collected and analyzed secondary research and data about clients, markets, and trends in Vietnam & the world.Observed and documented field research for more articulate and cultural data.Presented and advised the internal creative team with insights and strategy in diverse projects: branding, spatial design, communication, and retail.2021 Vietnam National HIV & PrEP awareness campaign.

I collected and analysed secondary researches and data about clients, markets and trends in Vietnam & the world. Presented and advised the internal creative team with insights, and strategy in diverse projects: branding, spatial design, communication, and retail.Highlight projects:- 2021 Vietnam National HIV & PrEP awareness campaign.- 2020 Bakes Saigon rebranding & relaunch website campaign. - 2020 Bakes Saigon growing 10k Instagram followers in a 1-month project.

Worked with in-house designer & merchandise team to style and review seasonal collections’ mood boards. Created concepts, coordinated and directed the outsourced team of photographers, models for the monthly lookbook, and campaign photoshoots.Highlight projects:- 2020 BOO x Star Wars: The rise of Skywalker collection - 2019 BOO Rebranding Campaign