- Led a cross-functional team to create and establish 20 large-scale e-commerce projects and served as product owner for creation of 100+ e-commerce stores, that served 1M+ users- Conducted market research and created wireframes using Figma/Miro, setting clear expectations and meeting 90% of sprint goals - Implemented Agile methodologies, increasing team productivity by 35% and improving on-time delivery from 70% to 95% - Designed, built and implemented key features based on user feedback: • Video reviews and enhanced product search• Chatbot and FAQ system: Reduced support load by 70%, achieved 95% resolution rate within 24 hours• Order tracking: Reduced RTO rate from 25% to 10%, decreased size-related returns by 40%, increased repeat purchases by 30%• Loyalty program: Achieved 40% participation rate and 30% increase in customer LTV• Payment optimization: Increased prepaid orders from 20% to 60%, reduced delivery time from 7 to 3 days

- Developed web-app MVP for $10 billion influencer marketing market, achieving 4.2% conversion rate (vs. 1.8% for traditional ads), 30% higher CTR, and 45% lower CPA - Scaled platform to 500+ verified micro-influencers across 10 cities in Rajasthan, executing 1,000+ campaigns - Onboarded and retained 50 local clients (78% 6-month retention rate) with 40% referred by existing clients - Maintained average campaign ROI of 280%, with top campaigns exceeding 500% ROI - Optimized acquisition strategy, reducing client CAC by 35% compared to traditional digital advertising - Expanded user base to tier-2 and tier-3 cities, with 70% of 50 active businesses from these areas

- Analyzed and optimized seller onboarding and management processes- Collaborated with cross-functional teams to simplify seller journey- Developed comprehensive seller performance reports and actionable insights- Created customized dashboards for seller KPI tracking- Conducted review sessions with top-performing sellers, providing strategic growth recommendations

- Prepared data for auditing, model input files, and imported data into models- Ran multiple catastrophe models and in-house models- Prepared catastrophe modeling reports, interpreting results and explaining loss-driving factors- Maintained work tracking system and operational reports