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Ashley Tucker, Mba Email & Phone Number

Director, Marketing and Communications at IFMA at IFMA
Location: Pensacola, Florida, United States 12 work roles 2 schools
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Role
Director, Marketing and Communications at IFMA
Location
Pensacola, Florida, United States

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Ashley Tucker, Mba is listed as Director, Marketing and Communications at IFMA at IFMA, based in Pensacola, Florida, United States. AeroLeads shows a matched LinkedIn profile for Ashley Tucker, Mba.

Ashley Tucker, Mba previously worked as Director, Marketing and Communications at Ifma and Marketing and Communications Manager, Special Projects at Ifma. Ashley Tucker, Mba holds Masters Of Business Administration, Emphasis In Marketing Research from The University Of Southern Mississippi.

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IFMA

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About Ashley Tucker, Mba

As the Director of Marketing and Communications at IFMA, the world's largest and most widely recognized international association for facility management professionals, I work with team of creative and strategic marketers who deliver innovative and impactful campaigns and content for our global audience. With over 10 years of experience in marketing, communications, and consulting, I have a passion for building and enhancing brands that resonate with stakeholders across multiple industries and channels.My core competencies include marketing strategy and planning, market research and analysis, brand identity and design, website and print development, social media and reputation management, public relations and sales, and project and team management. I also hold a Marketing Retention Strategy certification from Section, and a Master of Business Administration with an emphasis in Marketing Research from the University of Southern Mississippi. My mission is to leverage my skills and expertise to help IFMA achieve its vision of empowering facility management professionals to optimize the built environment.

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IFMA
Ifma
Director, Marketing and Communications at IFMA
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12 roles

Ashley Tucker, Mba work experience

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Director, Marketing And Communications

Current

Houston, Texas, Us

Jul 2022 - Present

Marketing And Communications Manager, Special Projects

Houston, Texas, Us

Aug 2020 - Jun 2022

Creative Marketing Consultant

Current
Blue Llama Creative

Consulting with businesses to optimize brand strategy and presence. Strategic marketing plans and assessments.Re/designing websites and print materials.Refresh/rebuild logos, print and digital collateral. Social media and reputation management.

Apr 2015 - Present

Marketing Business Development Director

Hattiesburg, Mississippi, Us

Coordinates with COO to develop, implement and monitor annual marketing plan including setting of measurable goals and objectives, relative to expanding and maintaining patient base across all service linesAnalyzes market trends and recommends changes to marketing and business development strategies.Collects and analyzes data (i.e., call volume, no-show rates, consult-to-surgery conversion rates, referral tracking), prepares reports and recommendations for changes to relevant processes, including implementation plans. Assists COO in development and implementation of strategic/long-term plans with new services, locations, providers.Prepares and adheres to budgets and patient growth goals to include. increase surgical cases, increase in physician referrals, patient satisfactionAssists COO with development and implementation of marketing goals, projects, plans, policies/procedures.Oversees creation, updating and delivery of all marketing materials.Develop monthly social media calendar to include posts/videos on FB, Instagram and other social media outlets. Posts should be thoughtful, well-planned and should include all physicians. Gathers and analyzes customer experiences by performing satisfaction survey.Nurtures and enriches all external perceptions of the company. Networking throughout the community in various groups to maintain presence and increase brand awareness for Southern Eye Center.Organizes, hosts, attends educational events as evidenced by the marketing plan/budget.Works with all outside vendors to keep the market message new and fresh for billboards, website, printed materials, social media, radio/TV which aligns with the strategic plan of the Governing Board.

Jan 2019 - Feb 2020

Marketing Consultant

Hattiesburg, Ms, Us

Subcontractor specializing in integrated marketing communications.

Aug 2018 - Jan 2019

Marketing Project Manager

Ms, Ms, Us

Responsible for content management, creative strategy, design, development, and market identification for multiple companies within the DCI portfolio of companies (~19).Lead digital marketing initiatives including PPC and Display campaigns for retail locations of Southern Tire Mart. Lead SEO, SEM, and analytics for the Duff Companies. Improved online visibility by +150%.Designed communications pieces for multiple companies for print and web distribution.Marketing project manager for half of Southern Tire Mart locations, TL Wallace Construction, Industrial Chemical Solutions, Buy Tires Now, and other special projects. Managed social media accounts including but not limited to Google, Facebook, LinkedIn, etc. Directed and developed conversational content for various topics within each business.

Jun 2017 - Jul 2018

Marketing Liaison

Ellisville, Ms, Us

Direct all marketing activities for Enterprise division. Manage trade show requests and coordinate with internal departments.Managed all external communication for Enterprise Division. Develop and coordinate sales communication pieces/brochure updates and manage printed inventory. Design, coordinate, and schedule social media activities for brand presence and administer content updates. Develop and support digital signage updates. Research and develop presentations based on solutions by vertical. Identify marketing branding trends and insights, and suggest optimization of the spending and performance based on these insights. Measure and report performance of all digital marketing campaigns, and provide management with an assessment against goals. Selecting, developing, and managing illustrations and content for sales documents including but not limited to proposals, product documents, sales guides, and presentations. Coordinate and collaborate the design and content to optimize the user experience on the Howard Technology Solutions website. Develop campaign content requirements and schedules for ongoing direct mail campaigns as approved. Develop and create content for email campaigns and coordinate scheduling for maximum effectiveness.

Nov 2016 - Jun 2017

Marketing Manager For Event Services

Hattiesburg, Ms, Us

Direct all marketing activities for Event Services and the Union Complex and ensuring consistency of strategy. Resulted in an average increase of revenue by 10+% annually and increased community awareness of available facilities with less than a $10,000 budget for all promotion.Lead design for all promotional activities for the department including social media management and building special events newsletter.Responsible for identifying key performance measures and driving the generation of revenue from venue bookings, advertising, and other sales related activities.Train 40 or more student staff emphasizing customer service process resulting in customer satisfaction survey results increasing from 90 to 95 percent in one year.Created and manage the “Golden Nugget” peer-to-peer award system that contributes to 100% student employee retention for 2015 to 2016.Additional training given relating their job specific skills learned to experiences applicable to future careers and holistic development.Serve on multiple committees including but not limited to the Joe Paul Student Theater Planning Committee, Spirit Park Planning Committee, New Student Organization Committee, and multiple event planning, communications, and policy committees.Promoted in 2015 to Marketing Manager as a result of increased focus on recruiting external customers, negotiating over $20,000 worth trade agreements with local and regional media. Also increased percentage of external customer bookings from 7% of total bookings to 11% of total bookings that result in 40% of total revenue generated.

Jun 2015 - Nov 2016

Event Services Manager

Hattiesburg, Ms, Us

Act as a front line contact for questions and scheduling of events in the Union Complex and designated outdoor spaces. Coordinate all student organization requests with the Office of Student Activities. Assist with hiring, training and scheduling Event Services desk assistants and graduate assistant. Coordinate and design promotions and customer outreach. Manage all marketing projects, budget, and social media. Represent Event Services office at promotional events. Communicate university and Union Complex policies and procedures to customers. Coordinate community-wide solicitation. Serves as the front line ambassador for all user groups and tours.

Jul 2012 - Jun 2015

Relationship Development Officer

United Way Of Southeast Mississippi

Cultivating and maintaining long-term relationships of businesses and individuals in Forrest, Lamar, and Perry counties with United Way. Manage all major fundraising activities, including annual campaign and home raffle. Manage multiple volunteer groups, such as Campaign Cabinet. Developing strategic methods to secure new accounts. Secure sponsorships for programs and events. Manage volunteer database. Provide staff leadership for special events/activities designed to raise resources. Improve relevance and awareness of United Way’s partners and objectives. Provide leadership and support for the team approach of accomplishing United Way of Southeast Mississippi’s mission and vision.

Sep 2010 - Jul 2012

Assistant Lab Coordinator

Hattiesburg, Ms, Us

Coordination of lab, including purchasing chemicals and aiding students and professors. Creation and maintenance of Southern Society of Coatings Technology database and THE WATERBORNE SYMPOSIUM database. Reconciling grants and foundation accounts. Hosting corporate guests and visiting professors. Assistance with the coordination of THE WATERBORNE SYMPOSIUM, including book publication, mass communications, and purchasing.

Sep 2009 - Sep 2010
2 education records

Ashley Tucker, Mba education

Masters Of Business Administration, Emphasis In Marketing Research

The University Of Southern Mississippi

Bachelors Of Science, Marketing

The University Of Southern Mississippi
FAQ

Frequently asked questions about Ashley Tucker, Mba

Quick answers generated from the profile data available on this page.

What company does Ashley Tucker, Mba work for?

Ashley Tucker, Mba works for IFMA.

What is Ashley Tucker, Mba's role at IFMA?

Ashley Tucker, Mba is listed as Director, Marketing and Communications at IFMA at IFMA.

Where is Ashley Tucker, Mba based?

Ashley Tucker, Mba is based in Pensacola, Florida, United States while working with IFMA.

What companies has Ashley Tucker, Mba worked for?

Ashley Tucker, Mba has worked for Ifma, Blue Llama Creative, Ms State Medical Association, Southern Eye​ Center, and Mac'S Construction Company, Inc..

How can I contact Ashley Tucker, Mba?

You can use AeroLeads to view verified contact signals for Ashley Tucker, Mba at IFMA, including work email, phone, and LinkedIn data when available.

What schools did Ashley Tucker, Mba attend?

Ashley Tucker, Mba holds Masters Of Business Administration, Emphasis In Marketing Research from The University Of Southern Mississippi.

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