Consulting with businesses to optimize brand strategy and presence. Strategic marketing plans and assessments.Re/designing websites and print materials.Refresh/rebuild logos, print and digital collateral. Social media and reputation management.

Coordinates with COO to develop, implement and monitor annual marketing plan including setting of measurable goals and objectives, relative to expanding and maintaining patient base across all service linesAnalyzes market trends and recommends changes to marketing and business development strategies.Collects and analyzes data (i.e., call volume, no-show rates, consult-to-surgery conversion rates, referral tracking), prepares reports and recommendations for changes to relevant processes, including implementation plans. Assists COO in development and implementation of strategic/long-term plans with new services, locations, providers.Prepares and adheres to budgets and patient growth goals to include. increase surgical cases, increase in physician referrals, patient satisfactionAssists COO with development and implementation of marketing goals, projects, plans, policies/procedures.Oversees creation, updating and delivery of all marketing materials.Develop monthly social media calendar to include posts/videos on FB, Instagram and other social media outlets. Posts should be thoughtful, well-planned and should include all physicians. Gathers and analyzes customer experiences by performing satisfaction survey.Nurtures and enriches all external perceptions of the company. Networking throughout the community in various groups to maintain presence and increase brand awareness for Southern Eye Center.Organizes, hosts, attends educational events as evidenced by the marketing plan/budget.Works with all outside vendors to keep the market message new and fresh for billboards, website, printed materials, social media, radio/TV which aligns with the strategic plan of the Governing Board.

Subcontractor specializing in integrated marketing communications.

Responsible for content management, creative strategy, design, development, and market identification for multiple companies within the DCI portfolio of companies (~19).Lead digital marketing initiatives including PPC and Display campaigns for retail locations of Southern Tire Mart. Lead SEO, SEM, and analytics for the Duff Companies. Improved online visibility by +150%.Designed communications pieces for multiple companies for print and web distribution.Marketing project manager for half of Southern Tire Mart locations, TL Wallace Construction, Industrial Chemical Solutions, Buy Tires Now, and other special projects. Managed social media accounts including but not limited to Google, Facebook, LinkedIn, etc. Directed and developed conversational content for various topics within each business.

Direct all marketing activities for Enterprise division. Manage trade show requests and coordinate with internal departments.Managed all external communication for Enterprise Division. Develop and coordinate sales communication pieces/brochure updates and manage printed inventory. Design, coordinate, and schedule social media activities for brand presence and administer content updates. Develop and support digital signage updates. Research and develop presentations based on solutions by vertical. Identify marketing branding trends and insights, and suggest optimization of the spending and performance based on these insights. Measure and report performance of all digital marketing campaigns, and provide management with an assessment against goals. Selecting, developing, and managing illustrations and content for sales documents including but not limited to proposals, product documents, sales guides, and presentations. Coordinate and collaborate the design and content to optimize the user experience on the Howard Technology Solutions website. Develop campaign content requirements and schedules for ongoing direct mail campaigns as approved. Develop and create content for email campaigns and coordinate scheduling for maximum effectiveness.

Direct all marketing activities for Event Services and the Union Complex and ensuring consistency of strategy. Resulted in an average increase of revenue by 10+% annually and increased community awareness of available facilities with less than a $10,000 budget for all promotion.Lead design for all promotional activities for the department including social media management and building special events newsletter.Responsible for identifying key performance measures and driving the generation of revenue from venue bookings, advertising, and other sales related activities.Train 40 or more student staff emphasizing customer service process resulting in customer satisfaction survey results increasing from 90 to 95 percent in one year.Created and manage the “Golden Nugget” peer-to-peer award system that contributes to 100% student employee retention for 2015 to 2016.Additional training given relating their job specific skills learned to experiences applicable to future careers and holistic development.Serve on multiple committees including but not limited to the Joe Paul Student Theater Planning Committee, Spirit Park Planning Committee, New Student Organization Committee, and multiple event planning, communications, and policy committees.Promoted in 2015 to Marketing Manager as a result of increased focus on recruiting external customers, negotiating over $20,000 worth trade agreements with local and regional media. Also increased percentage of external customer bookings from 7% of total bookings to 11% of total bookings that result in 40% of total revenue generated.

Act as a front line contact for questions and scheduling of events in the Union Complex and designated outdoor spaces. Coordinate all student organization requests with the Office of Student Activities. Assist with hiring, training and scheduling Event Services desk assistants and graduate assistant. Coordinate and design promotions and customer outreach. Manage all marketing projects, budget, and social media. Represent Event Services office at promotional events. Communicate university and Union Complex policies and procedures to customers. Coordinate community-wide solicitation. Serves as the front line ambassador for all user groups and tours.

Cultivating and maintaining long-term relationships of businesses and individuals in Forrest, Lamar, and Perry counties with United Way. Manage all major fundraising activities, including annual campaign and home raffle. Manage multiple volunteer groups, such as Campaign Cabinet. Developing strategic methods to secure new accounts. Secure sponsorships for programs and events. Manage volunteer database. Provide staff leadership for special events/activities designed to raise resources. Improve relevance and awareness of United Way’s partners and objectives. Provide leadership and support for the team approach of accomplishing United Way of Southeast Mississippi’s mission and vision.

Coordination of lab, including purchasing chemicals and aiding students and professors. Creation and maintenance of Southern Society of Coatings Technology database and THE WATERBORNE SYMPOSIUM database. Reconciling grants and foundation accounts. Hosting corporate guests and visiting professors. Assistance with the coordination of THE WATERBORNE SYMPOSIUM, including book publication, mass communications, and purchasing.