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David Tucker is a Chief Strategy Officer at SwellShark. He possess expertise in marketing strategy, analytics, management consulting, strategy, customer insight and 9 more skills. Colleagues describe him as "David was our agency side lead for paid media (for over 2 years) during my time at Silvercar. David always came to the table with vast knowledge of the paid media landscape. He leveraged that knowledge to deliver recommendations that were appropriate for the budget, KPIs, customer target(s) and campaign(s) at hand. And, the plans included plus up/plus down options to ensure the team was ready to adjust based on business needs. David also provided critical and out-of-scope research/insights when COVID hit in March 2020 ensuring Silvercar could pivot acquisition campaigns into the local travel space in an efficient, effective and timely manner. It was an honor to work with David!", "Not many Account Coordinators get the opportunity to work alongside their agency’s Head of Strategy, but I was fortunate enough to do so. David was one of the smartest, and more importantly, kindest mentors I have ever had. I have learned so much about the advertising industry from him and furthermore, he made me realize my own love for the industry. David has an admirable work ethic and appetite for success! I always turned to him in times of need and he never hesitated to go above and beyond to help me!", and "Before I met David, I read his very impressive business intelligence report for a new business pitch we were working on. When we did finally meet, I was surprised how young he was. Only because the maturity, depth of thinking and impressive insights and clear business acumen would be impressive in anyone,let alone someone -- but outstanding in one so young. That maturity, insight, dedication and curiosity transferred over into all the subsequent projects we worked on in our time together at McCann. David possesses a talent that is sorely lacking in advertising today - a clear understanding of business drivers vs. marketing situations and consumer behaviors. It grounds the team and the Truth Central community in realities that make any team he collaborates with both more credible and successful with their clients. Also, importantly, David is someone who is a pleasure to work with. He is collaborative, patient, generous and I would recommend him as true asset to any team tahat he would like to be a part of."
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Chief Strategy OfficerSwellshark Oct 2024 - PresentNew York, New York, Us -
Head Of Behavioral StrategySwellshark Jun 2023 - Oct 2024New York, New York, Us -
ConsultantSwellshark Feb 2023 - Jun 2023New York, New York, Us -
Lead Client Strategy GmThe Trade Desk May 2022 - Feb 2023Ventura, Ca, UsBuilding out client strategy as an offering at the leading buyer-focused DSP. -
Svp, Managing Director, Us StrategyMagna Global Nov 2020 - May 2022New York, Ny, Us -
Head Of StrategySwellshark Aug 2015 - Nov 2020New York, New York, Us -
Vp, Global Intelligence DirectorUm Ww Aug 2013 - Aug 2015New York, Ny, Us -
Vp - Deputy Director Of Truth Central, Business IntelligenceMccann Worldgroup Jan 2012 - Sep 2013New York, Ny, UsDeputy director for McCann Truth Central, the global thought leadership unit for McCann and its Worldgroup sister companies.Led the development of a number of a Truth Studies, uncovering truths in different consumer and business categories. Role consisted of deciding on the research strategy, writing the quantitative questionnaire and qualitative discussion guide, soliciting bids from research vendors, overseeing research in field, analyzing data, deriving key insights, creating a story, and providing creative direction for the finished project. Studies included:- The Truth About the Mobile Economy- The Truth About Moms- The Truth About Multicultural Beauty- The Truth About Politics- The Truth About Connected YouDeveloped the idea and plan for a mobile application building on the Truth About Connected You which used my original "mobile personality test" to help consumers and business leaders identify their mobile personality type.Created a workshop (still in beta) based on the Truth About Connected You research and Mobile Personality Profiler App.Led a two-person team that conducted research and business analysis on potential new business targets and growth opportunities for current clients. Our analysis led to or substantiated business strategy on numerous occasions.Led a paid outside engagement with Advertising Standards Canada to adapt our Truth About Privacy research to the Canadian market. Insights helped ASC in its dialogue with the Office of the Privacy Commissioner in Ottawa.Wrote a POV on how our Truth Study insights connected to the rise of Mobile Money. This piece was used frequently around the globe in new business prospecting and pitchesLed a short-term internal consulting assignment in Paris for two consecutive years which helped substantiate the connection between advertising copy testing and sales uplift for a FMCG client, leading to recommendations to improve advertising. -
Strategy AssociateMccann Worldgroup Apr 2011 - Jan 2012New York, Ny, UsAssociate tasked with key strategy projects for McCann Worldgroup's executive leadership team. Key accomplishments:- Member of the founding team of McCann Truth central, the new global thought leadership unit- Developed and curated "The Fuel Gauge," a comprehensive newsletter on marketing issues facing energy companies- Conducted a detailed analysis and strategy review to help McCann focus on key categories for business growth. Analysis is now being used as a guiding strategy for management and new business targeting.- Developed a brief format for quickly identifying and communicating the business issues affecting companies actively being pitched or in review- Identified and named proprietary clusters of consumers in both the "Truth About Privacy" and the "Truth About Beauty" global research studies- Performed the majority of the analysis on the "Truth About Privacy" and "Truth About Beauty" global studies- Worked actively with Global Director of Truth Central to construct the storyline and executive summaries for our global Truth Studies -
Associate ConsultantBain & Company Oct 2009 - Apr 2011Boston, Ma, UsPost-college position in strategy consulting.Key experiences:- Analyzed the North American and global natural gas markets to help author a Bain & Co. point of view- Performed strategic analysis of ethanol market for a leading global specialty chemicals manufacturer- Identified best practices and implementation strategy for master data management at a global technology company- Assisted energy client with rollout of new organizational structure
David Tucker Skills
David Tucker Education Details
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The Wharton SchoolMarketing
Frequently Asked Questions about David Tucker
What company does David Tucker work for?
David Tucker works for Swellshark
What is David Tucker's role at the current company?
David Tucker's current role is Chief Strategy Officer.
What is David Tucker's email address?
David Tucker's email address is da****@****ail.com
What is David Tucker's direct phone number?
David Tucker's direct phone number is +120161*****
What schools did David Tucker attend?
David Tucker attended The Wharton School.
What are some of David Tucker's interests?
David Tucker has interest in Storytelling, Airlines, Twitter, New Research Methods, Oil And Gas, Print Media, Travel, Chemicals, Beauty And Personal Care.
What skills is David Tucker known for?
David Tucker has skills like Marketing Strategy, Analytics, Management Consulting, Strategy, Customer Insight, Marketing, Data Analysis, Leadership, Advertising, Business Strategy, Management, Market Research.
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