Daniel Tu Email and Phone Number
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Hello. My name is Daniel.I’m an entrepreneurial creative visionary with 25+ years of experience as a designer, collaborator, and creative director with an analytical mind. I excel in accurately identifying root problems, not just symptoms, and generating effective solutions. By listening and asking pointed questions, I turn business challenges into growth opportunities.As a strategic thinker and storyteller, I assist organizations in articulating and bringing their brand story to life through holistic integration of multiple creative assets in various mediums - copy, digital, social, physical (products & furniture), print, and environments. I view design as the implementation of ideas generated to support business strategies. Over the years, I have collaborated with executives from non-profits to start-ups to large organizations to define and refine strategies to ensure creative execution aligns with business goals and objectives.When serving as a Creative Director, I work cross-functionally to safeguard brand consistency across all platforms and marketing channels by developing systems and implementing efficient work processes. I’m passionate about fostering a fun, inspiring, and creative culture that is team-oriented, results-driven, and focused on excellence. I enjoy mentoring and learning from others. When necessary, I’m not afraid to challenge the status quo respectfully and ask probing questions that help organizations rethink their approach to design and marketing.Over the years, I have collaborated with organizations on brands from a variety of industries; brands such as Microsoft, GM, Samsung, Nikon, Genentech, Porsche, Novartis, Otter Box, 23 & Me, Honeywell, Fruit of the Loom, Polaris, Sigg, Tyson Foods, Target, HP, and Aruba Networks, to name a few.Having worked in various marketing agencies, in-house Creative team, and my own design studio, I have a comprehensive understanding of the synergy between business strategy, branding, and creativity. I look forward to applying my diverse experience and cultural insights to assist you with the challenges your organization face.Capturing the Hearts of Your Audience Is the Art of Business.
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Creative DirectorSpiro Oct 2024 - PresentProvide creative leadership with clients, influence vision and align the team to create the motivation and passion which delivers “best in class” creative work.Oversee the narrative and visual development of the idea in collaboration with clients and team members. Generate and present thought leadership on behalf of the agency.Lead, coach, mentor, and develop the creative process. -
Design PrincipalTudesign Apr 2007 - PresentSan Francisco Bay AreaBrand. Innovation. Marketing. Delivery.TUDESIGN is an award-winning design studio. Its mission is to bring the vision of its clients to life. TUDESIGN develops brand strategy, creates human-centric innovations, explores marketing opportunities, and delivers integrated creative content across all touch points, medium, and platforms. Holistically.The studio's disciplines include Strategy, Communication, Identity, Print, Product, Kiosks, Merchandising, Furniture, Environments and Digital Media. -
Director, Creative Services - Creative DirectorColson Center Jun 2021 - Jul 2024Responsible for the creative strategy and art direction of the organization's brand, and ensures that all visual communications consistently reflect the mission of the Colson Center, while building and leading the Creative team to meet the marketing and creative needs of the organization. -
Sr. Advisor Of Marketing, Visual Communications (Volunteer)California Against Slavery Sep 2009 - Dec 2012Fremont, California, United StatesCalifornia Against Slavery (CAS) is a non-profit, non-partisan human rights organization. It exists to make human trafficking the riskiest criminal business in California.Responsibilities: (1) Working with the founder and communications team in developing the messaging and awareness campaign; (2) Recruit and lead the creative team to accurately execute the creative assets for the CAS brand, messaging, and campaign across all medium and platforms.In November 2012, voters passed Proposition 35 (the CASE Act), a California Against Slavery citizen initiative with over 81% approval, making it the most popular initiative since Californians began the process in 1914. More than 10 million Californians said that day, “We stand together to prevent the exploitation of our children, protect those exploited by others, and relentlessly pursue those who allow their lust and greed destroy people’s lives.” Committed to making sexual exploitation the riskiest business in California, Prop 35 increased fines and prison terms for exploiters, mandated law enforcement training, and removed the need to prove force to prosecute child sex traffickers. -
Graduate Student Mentor (Volunteer)Fashion Institute Of Technology, Graduate Exhibition Design Program Dec 2009 - May 2011New York City Metropolitan AreaThe program's mission is to increase the exposure of students to career and learning opportunities in Exhibition design and associated disciplines, through mentoring and interaction with professionals in their related industries.The program is designed to achieve the following objectives: (1) Create meaningful experiences for both student and professional that will help develop the next generation of design leaders; (2) Develop a more resilient and prepared group of designers entering the workforce. With more creativity, more knowledge sharing, and more enthusiasm - this is a way to give back, reach back, and pull through.Mentor: A design professional committed to growing and teaching future leaders in our industry. The program relies upon energetic mentor participation. Being a mentor provides an avenue for professionals to learn from others with differing perspectives in order to help prepare the student for their careers. This also has the benefits of continued learning, and bridging the gap between student and professional practice. -
Creative DirectorSquare Mile Studio Feb 2006 - Apr 2007San Francisco Bay AreaResponsible for leading, managing, and overseeing the marketing & design studio specializing in strategy, design, and brand development. Built on a foundation of creative and experimental thinking and action, the studio practices an innovative synchronized marketing approach to amplify and deliver client brand and message across all mediums. -
Creative Group DirectorDerse, Inc. May 2003 - Jan 2006Greater Pittsburgh AreaResponsible for building and leading the creative team in an experiential marketing agency with a smarter approach to building client sales through trade shows, marketing environments, and event programs by understanding their business goals and objectives as well as their target audience's needs and profiles.Derse is a complete face-to-face marketing agency with a smarter approach to building client sales and managing their trade show, marketing environment and event programs. Derse helps organizations align face-to-face marketing efforts with broader business strategies through: • Experiential Marketing strategies that help increase your sales • Program management tactics that help you control and reduce costs • Creative architectural and graphic solutions that attract your target audience Derse is recognized by Advertising Age magazine as one of the World’s Top 50 Agency Companies (#46), Top 50 U.S. Promotion and Event Marketing Agencies (#9). Derse employs more than 400 people in Atlanta, Chicago, Dallas, Las Vegas, Milwaukee, Minneapolis and Pittsburgh. -
Senior DesignerGeorge P Johnson Experience Marketing Apr 2002 - May 2003San Francisco Bay AreaGPJ is the premier worldwide experience marketing agency specializing in using branded live experiences and environments to help clients cut through marketplace noise, differentiate from the competition and create lasting relationships that directly impact the bottom line. Through an integrated service offering that combines Program Strategy, Creative, Technology and Delivery capabilities, GPJ provides a full suite of relationship-building event, exhibit and live experience solutions that organizations use to drive deep brand engagement, preference and loyalty though customer-centric experience marketing campaigns. Frequently cited for its thought leadership, GPJ is known for its annual EventView report, frequent white papers and standards- setting collaborations with leading event and marketing trade associations. Consistently ranked one of Advertising Age’s “Top 25 Marketing Agencies”, GPJ provides its services through 25 offices around the world.SpecialtiesDigital+Live convergence; Procurement ROI; Streamlined global programs; Portfolio management; Global marketing consistency; Green marketing; Better audience insight + better creative & program performance; Environmental design & fabrication -
FreelancerDaniel Tu Aug 2001 - May 2003San Francisco Bay AreaFreelanced in the following design disciplines:Brand Identity + Graphics + Products + Furniture + Interiors + Exhibits -
Senior DesignerContempo Design Nov 2000 - Aug 2001San Francisco Bay AreaContempo Design, Inc. is an award-winning design and fabrication company of Trade Show Exhibits and Retail Environments. -
Senior DesignerGlobal Experience Specialists (Ges) Mar 1998 - Oct 2000San Francisco Bay AreaExhibitgroup/Giltspur (EG) is an award-winning experiential marketing agency known for creating meaningful and memorable connections between leading companies and their customers. By producing powerful brand experiences through exhibits, events, mobile marketing tours, permanent installations, and temporary retail environments, EG helps clients accelerate the sales process, deepen brand loyalty and consistently deliver superior results. The company also creates branded entertainment experiences that surprise and delight audiences worldwide. Backed by the financial strength of its parent company, Viad Corp (NYSE: VVI), EG employs nearly 600 industry experts in 28 client care centers throughout the world. -
DesignerGlobal Experience Specialists (Ges) Sep 1995 - Mar 1998Greater Chicago AreaExhibitgroup/Giltspur (EG) is an award-winning experiential marketing agency known for creating meaningful and memorable connections between leading companies and their customers. By producing powerful brand experiences through exhibits, events, mobile marketing tours, permanent installations, and temporary retail environments, EG helps clients accelerate the sales process, deepen brand loyalty and consistently deliver superior results. The company also creates branded entertainment experiences that surprise and delight audiences worldwide. Backed by the financial strength of its parent company, Viad Corp (NYSE: VVI), EG employs nearly 600 industry experts in 28 client care centers throughout the world. -
FreelancerDaniel Tu May 1995 - Sep 1995Greater Detroit AreaFreelanced in the following design disciplines:Brand Identity + Products + Interiors
Daniel Tu Skills
Daniel Tu Education Details
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Industrial Design -
Eastern And Western Philosophy, Theatrical Drama -
Group Communications
Frequently Asked Questions about Daniel Tu
What company does Daniel Tu work for?
Daniel Tu works for Spiro
What is Daniel Tu's role at the current company?
Daniel Tu's current role is Experienced Interdisciplinary Creative Director & Designer.
What is Daniel Tu's email address?
Daniel Tu's email address is tu****@****hoo.com
What schools did Daniel Tu attend?
Daniel Tu attended College For Creative Studies, University Of California, Davis, University Of Minnesota, Carol Morgan School.
What skills is Daniel Tu known for?
Daniel Tu has skills like Brand Development, Exhibit Design, Graphics, Trade Shows, Concept Development, Creative Direction, Advertising, Graphic Design, Integrated Marketing, Design Strategy, Interior Design, Industrial Design.
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