Brett Tudor Email & Phone Number

Melbourne, Australia

Victoria/Tasmania

Customer Service excellence and Product training for all team members and management across Victoria and Tasmania Dan Murphy's team.

Malvern, Victoria, Australia

Engaging customers and team to provide world class service in a world class retail environment.

Bws And Dan Murphy'S

• Sales Coaching: Appointed to provide coaching and training across the sales and customer service teams. Specific focus on ensuring the ability to engage with the customers and core demographic with product based knowledge and sales capabilities.• Business Management: Operate autonomously to assess the specific development requirements for businesses and personnel across the region.• Training: Conceptualise training programs and develop these to meet the specific needs of the core demographic. Ensure these both empower whilst developing the personnel.• Personnel Management: Provided leadership to the personnel to ensure their own professional and personal development within their roles. • Customer Service Strategy: Supported the development of the customer service strategy for the organisation including contribution to identifying improvements in customer service standards and operational processes impacting on a customer centric culture.

• Sales Management: Led the sales and promotion of products across the Mornington Peninsula and Melbourne Metropolitan region. Controlled the identification and sourcing of new business opportunities through organic sales and new opportunities.• Business Development: Analysed the region determining new business opportunities across the industry. Regularly worked with existing accounts to align products to their core service offering and propose new sales opportunities to increase market share.• Marketing: Managed the online and traditional marketing strategies for the business. Led the development of the business website and looked to social media opportunities to increase brand awareness and the business brand. • Business Management: Remained responsible for the financial control of the business including complete P&L accountability. Analysed sales outcomes and developed sales forecasts to meet business needs and revenue growth targets.• Product Analysis: Established stock lists and the portfolio of products to meet the business goals as well as demands of the core demographic. Selected in excess of 250 product lines that provided diversity for the business. • Supplier Management: Liaised with suppliers and managed relationships with wholesalers and retailers. Negotiated service agreements and service contracts personally managing the purchase price to meet profit margin requirements.

Melbourne, Australia

• Sales Management: Drove sales opportunities through effective account management and business development. Established relationships across various business levels for small and large accounts to meet revenue and margin targets for the organisation.• Category Management: Allocated to manage sales across the off and on premise sector within the liquor industry. Managed accounts across the Melbourne Metropolitan area, a large geographic portfolio, in addition covering smaller regional areas. • Sales Promotion: Sourced opportunities to promote the brands and products to the core demographic. Negotiated opportunities including coordinating a float in a community parade and organising regional events during the Melbourne Food & Wine Festival.• Marketing: Led the marketing strategy for the organisation. Saw the business grow substantially through the introduction of social media marketing as well as re-establishing the website to increase online traffic. • Direct Sales: Established and then managed a database of client opportunities to engage in direct marketing opportunities. Maintained understanding of industry regulations around direct marketing and aligned campaign activities to these. • Market Engagement: Established new events to engage in the industry including the Essendon Wine Club Dinner, Benalla Festival Float Participation and Georgina’s Wine Dinner with Barry Saunder’s the wine maker.

Melbourne, Australia

• Business Development: Appointed to manage the marketing and product promotion across the Melbourne Metropolitan area. Managed accounts and new opportunities in the off and on premise sector for the business.• Product Promotion: Facilitated cold calling and promotion activities to introduce new and existing products into client accounts. Used existing contacts and relationships to increase opportunities for the business.• Channel Marketing: Established opportunities through the ALM Group, a recognised wholesaler, to increase marketing and sales of key products within the channel. Saw this substantially increase distribution opportunities for key products.• Consumer Training: Conceptualised and then led training sessions that focused on increasing staff awareness of products and driving knowledge of the unique wine varieties and regions. Aligned training to marketing promotions and new opportunities. • Brand Awareness: Identified then led opportunities that assisted in increasing awareness of key brands. Aligned such activities to regional and metropolitan industry activities.

Melbourne, Australia

• Channel Marketing: Managed the sales and promotional activities across a channel of retailers. Successfully negotiated a 44% increase with 1 customer, achieving double digit increases in 4 of the 5 years for example 17% in 09/10. Awarded Area Manager of the Year in 2010.• Account Management: Engaged within accounts to improve relationships whilst increasing the opportunity of improving front of house marketing within the retail outlets. Worked in partnership with head office representatives as well as at a store level to ensure brand promotional activities met business expectations and standards.• Sales Promotion: Promoted new and existing products into the retail supply chain. Aligned specific products to the core demographic of individual clients and recommended opportunities to support sales for the business and the client. • Marketing Management: Communicated and setup marketing promotions in store. Provided guidance on specific marketing activities to the accounts and recommended any guidelines or knowledge required to support the outcome of each campaign.• Pipeline Management: Analysed and managed a pipeline of opportunities. Developed detailed reports for analysis and communication on existing opportunities clearly articulating the outcome and reason for lost sales and disengaged clients. • Customer Engagement: Identified innovative ways to drive engagement with the end customer. Introduced the Toss the Coin competition into Ritchie’s Supermarkets and facilitated Trade Visits with Principals.

Melbourne, Australia

• Area Management: Challenged to promote the product line and business across 2 key metropolitan areas. Held full accountability for new and organic business development across 2 mature markets.• Product Management: Ensured the ability to meet product sales targets within key demographics. Assessed the suitability of products to align to customer expectations and proposed new opportunities according to this. • Promotions: Managed and coordinated the attendance at trade functions including Wine Expos, Wine Dinners and Staff Training events. Additionally attended key industry events and managed promotions into the marketplace through networking sales.• Retail Marketing: Assisted retailers with direct in store promotional planning and development. Dictated marketing activities at a store level to ensure they remained within brand guidelines and promotional strategies. • Customer Engagement: Increased direct engagement with customers through implementing various events and marketing opportunities. These included introducing the Golden Cork Competition and a Wine Dinner at the Metung Yacht Club for 60 people with Ross Brown.

Wine Spirit Education Trust

First Quench Liquor Group (Threshers)

Wine Spirit Education Trust

First Quench Liquor Group (Threshers)

Associate Diploma, Hospitality Administration/Management

Education record

Education record

Education record

Forklift License

Education record

Education record

Education record

Education record