Your B2B growth partners for integrated product and marketing strategy and execution.Co-founded a product and marketing consulting agency grounded in growth fundamentals. We help early stage B2B startups find market fit, then set them up for growth with demand generation and ABM strategy and execution.

Growing a private community for the apartment industry where multifamily leasing and marketing professionals can share, learn, and grow together.Multifamily Marketers is an independent organization, free of bias, and focused on elevating the multifamily industry through knowledge sharing, online resources, and media content that cannot be found elsewhere. We're just getting started, come join us!

Remarkably is a business intelligence platform helping owners and operators of apartment buildings gain visibility into their marketing through unique analytics, reporting and insights.

Created Funnel Online Leasing, the apartment leasing app which allows renters to apply and sign the lease for their new home in 20 minutes or less. Launched Funnel Analytics, a reporting platform for Funnel CRM which helps marketing and leasing teams measure 
funnel performance and ROI. Managing a team of 2 junior product managers and mentoring one lead designer.

Responsible for HG Data for Salesforce, an application that helps customers access technographic data natively in their Salesforce.Helped launch HG Data for Salesforce, focusing on product strategy, positioning, customer journey, and sales enablement.Defined pricing & packaging strategy with immediate impact on sales cycle.Streamlined demand generation products (chrome extension, corporate website) to drive customer experience.

Driving product for RENTCafé, Yardi's SaaS marketing platform for the the multifamily industry. Working with stakeholders of all levels, internal and external to define and deliver MVPs, manage roadmap and release planning.Worked with customers and teams of engineers, designers, marketers, and customer success to deliver RENTCafé’s complete suite of marketing tools for property managers, including email marketing, SEO dashboards, survey tool, blogging platform, social media & reputation management.Worked with UX designers and developers to redesign RENTCafe Resident, the mobile app where millions of residents pay rent, submit maintenance requests, and manage their lease.Launched RENTCafé Nudge Marketing, which allows property marketers to generate more leads on apartment communities websites.Developed case studies, presentations and marketing materials to support product growth and adoption; educated and informed customers at industry conferences on topics such as marketing, reputation management and user experience.Created RENTCafé Reach, the company’s paid advertising business line. Focused on product discovery, pricing, packaging, and product launch.Developed SEO strategy for new business acquisitions and managed transition to the Yardi brand. Trained content writers on SEO best practices and relationship building with local influencers to drive link building.

Responsible for driving marketing strategy and leading a cross-functional team of 15 members, including marketing, development, and sales. Helped PropertyShark get to a successful acquisition by Yardi Systems in 2010.Grew PropertyShark’s user base from 100K to 1M registered members over a 3-year period, with a 400% increase in monthly usage (to 400K users/month).Developed SEO strategy resulting in a 50% Y-o-Y revenue growth from organic sources, and a 500% organic traffic increase.Nurtured an email list of +1M real estate professionals resulting in a ~100% revenue growth from direct email, and increased email campaign performance to over 40% open rates and 30% CTR.Created new bundle pricing strategy by analyzing product usage and personas, resulting in an increase of average purchase value and customer LTV.Delivered a suite of in-house marketing tools created to support business growth, including website marketing channels, blogging platforms, automated email management, SEO automation, A/B testing platform, and reporting tools.Secured new revenue streams by white labeling market reports for major brokerage firms such as Corcoran and Sotheby's. Continued with PropertyShark branded market reports which led to media coverage in The New York Times and Wall Street Journal.Introduced agile methodologies to the marketing team to achieve efficiency and short reaction times to changes in market dynamics.

I started as a programmer developing custom web analytics for PropertyShark.com and in depth, product specific statistical applications to support product development, business decisions and marketing activities. Being in contact with all the facets of an online subscription based business, I started to research and apply better solutions to target our audience, increase the value of our products, provide a superior user experience and identify key marketing touch points to increase efficiency and achieve business goals. Even though I never gave up programming, I started to develop a strong taste for marketing and pivoted towards a marketing role.

Designed, implemented, and deployed process automation software for various industries, including food, manufacturing, energy.