- Leading the Marketing and R&D departments, according to the objectives and directions established by the Administrative Board - Developing the marketing, R&D and PR strategy (product, corporate, services)- Developing the plan for new and modernized products, taking into consideration the market demand and the profitability - Ensuring profit growth, volume growth and market share growth on each brand in the portoflio Key responsibilities:- Coordinating the launching of the products/brands - Ensuring the optimal management of the industrial marketing activity: product concepts, launching time, cost optimization, profitability - Undertaking continuous analysis of competitive environment and consumer trends by collaborating with specialized market research companies - Developing the advertising and communication strategy (brand and corporate) - Monitoring the results of TV, print, radio, online campaigns and evaluates the investment according to the marketing budget - Developing and coordinating the implementation of the marketing strategy on different sales channels: Key Accounts, pharmacies, traditional trade, brand stores, beauty salons - Identifying new opportunities and specific actions in order to increase the innovation/development of new, competitive products- Monitoring the brands’ portfolio, but also the competitors strategy and adapting the company strategy based on the market evolution - Supervises the collaboration with the advertising agencies, media agencies, and other suppliers in order to successfully meet the marketing plans - Developing, together with other departments, the pricing strategy, taking into consideration the market evolution

Business Leader Regal Beloit Romania SRL: - Responsible for the profitability and growth of the Company- Accomplish Company objectives by establishing plans, budgets, and results measurements; allocating resources- Manage the line and staff operations and maintain quality service by establishing and enforcing organization standards- Increase Company’s effectiveness by recruiting, selecting, training, coaching and disciplining employees; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives- Ensure communication of values, strategies, and objectives according to Corporate- Represent the Company and liaises with relevant external bodies such as auditors, tax authorities, social security, banks etc, as legal responsible for legal, tax and regulation purposeEMEA Marketing Manager: • Manage System Plast product line and brand directions through an ongoing assessment of current products, pricing and positioning• Develop, execute and maintain product and product family business plan that provides current market information, including sales and gross profit margin history, year-to-date actual and projections, key market positioning, sales channels and competitive strategies, pricing, market share and product life cycle plans• Establish clear pricing strategies, discount structures and guidelines for all sales channels and target markets• Initiate and participate in the development of all marketing collateral, including website and catalog pages, product/press releases, brochures, advertisements, video, presentations, special premium items and flyers. Support sales promotions and special incentive programs as needed; trade show support offered• Marketing budget development • Bookings and demand budget development• Maintain an awareness of the competition and other market forces through effective networking and market research• Lead monthly global business development meetings and forecast meetings

Team Leader PTS Cluj: lead the local team working for Power Transmission Solutions; responsible for team development, marketing synchronization and integration; work with remote managers to develop Key Performance Indicators (KPI) and assist in tracking and reportingEMEA Marketing Manager System Plast: manage System Plast product lines and brand directions through an ongoing assesment of current products, pricing and positioning; lead monthly forecasting meetings (SIOP) for EMEA, under general supervision of the VP of Marketing; lead monthly global business development meetings under supervision of the VP/GM Power Transmission Solutions.

Team Leader EIA-PTS Cluj (Dec 2013): lead the local team working for Power Transmission Solutions; responsible for team development, marketing synchronization and integration; work with remote managers to develop Key Performance Indicators (KPI) and assist in tracking and reporting.EMEA Marketing/Product Manager System Plast: responsible for tactical product marketing, planning and execution in support of System Plast's product lines based in Dohna, Germany facility; lead monthly forecasting meetings (SIOP) for EMEA, under general supervision of the VP of Marketing; lead monthly global business development meetings under supervision of the VP/GM Power Transmission Solutions.

• Milli and Dots - Brand and portfolio management (development and implementation of marketing plans) and new brand/sub-brand/product launches• Constant management and execution of marketing mix (product, price, packaging, communication, shelves presence)• Marketing strategies development (yearly and MPLT – 3 years)• Develop relevant and differentiating brand positioning• Budget management – A&P expense monitoring• Media management• ATL and BTL communication development• Market and competition evaluation• Development and implementation of national promotions• Ensuring sales team support for trade marketing programs• Leading and supervising package developmentRegional projects coordination (brand repositioning, regional communication, product development)• develop the media strategy and setting up the goals to increase brand awareness and engagement for all FrieslandCampina’s brands• manage all media channels• monitor and report on performance