As the Head of Social, I am responsible for the digital presence of all Leadtime's clients on platforms like Facebook, Instagram, and LinkedIn. I work closely with the rest of the Leadtime team to shape and implement strategic ideas that not only resonate with the clients' target audience but also produce measurable results.I stand behind our campaigns and am not afraid to take responsibility for the direction they should take. It should make sense for both us and the clients to run the… Show more As the Head of Social, I am responsible for the digital presence of all Leadtime's clients on platforms like Facebook, Instagram, and LinkedIn. I work closely with the rest of the Leadtime team to shape and implement strategic ideas that not only resonate with the clients' target audience but also produce measurable results.I stand behind our campaigns and am not afraid to take responsibility for the direction they should take. It should make sense for both us and the clients to run the campaigns, which is why I keep a keen eye on the KPIs, ensuring that we not only meet the objectives but aim to exceed them.Leadtime is a specialized online marketing agency that also offers lead generation. We are experts in complex customer journeys, and everyone specializes in their respective area. Show less

For several years I have worked with relatively large brands, but how do you build something yourself from scratch? I wanted to find out, and after some time I got the idea to start the web shop www.dinbadedragt.dk, which sells unique swimwear and design your own swimwear. A niche that I could not see others had worked with, and therefore I want to see if the potential is there, or if it is just an idea that should have remained in the drawer.

Unisport is one of Europe's largest retailers of football equipment. I was a Swiss Army knife in the marketing department with many different tasks. I was responsible for the launch of the Unisport Tastemaker program (influencer program), wrote press releases, did SEO and was in charge of contact with Liverpool F.C., Holdet.dk, football agents and many other partners both internally and externally.

I managed the daily operations of social channels with a strong focus on conversions and growth. It had to be worth it to have a digital presence. Therefore, all campaigns were continuously adjusted, tested, increased in budget, or completely shut down.Salus Group had a Nordic setup, so it was my task to make social work in both Denmark, Norway, and Finland. I developed Salus Group's digital strategy and was personally responsible for ideas and processing of images, videos, animations… Show more I managed the daily operations of social channels with a strong focus on conversions and growth. It had to be worth it to have a digital presence. Therefore, all campaigns were continuously adjusted, tested, increased in budget, or completely shut down.Salus Group had a Nordic setup, so it was my task to make social work in both Denmark, Norway, and Finland. I developed Salus Group's digital strategy and was personally responsible for ideas and processing of images, videos, animations, and copy for various pieces of content. I compiled a brand book for all the different brands, ensuring they had a consistent look and feel in everything we presented digitally.I also worked with native advertising/advertorials, notably in Ekstra Bladet, as well as various articles for SEO, keeping the journalism skills up to date. Show less

I have several years of experience in developing and coordinating various strategies and campaigns for larger companies on social media platforms, as well as targeting and reviewing campaigns and retainers through insights, so we continue to be relevant to the target audience.I worked with many different FMCG brands on both retainer and campaign level. At the same time it was my responsibility that all the other teams were aligned with current procedures and up to date on the latest… Show more I have several years of experience in developing and coordinating various strategies and campaigns for larger companies on social media platforms, as well as targeting and reviewing campaigns and retainers through insights, so we continue to be relevant to the target audience.I worked with many different FMCG brands on both retainer and campaign level. At the same time it was my responsibility that all the other teams were aligned with current procedures and up to date on the latest social news.I loved the different tasks that kept heading in my direction and helping others to get better at doing theirs . Show less

I handled a variety of different clients together with a project manager and a planner.I have developed, published, targeted and reported back to the clients about the progress and end result of their campaigns or monthly calendars.It was also my responsibility what procedures ran as smooth as possible in a rapid growing company.

I was responsible for community management for 35+ brands.

- Making sure the website was up to date- Opdatering badminton results from around the world- Handled bloggers- Written smaller articles- Made sure advertisers had the right banners on the page.

I made sure badmintonshoppen.dk was up to date on Facebook. It was back in the days when you could reach people with organic content, so we told them about everything from new products in the webshop, news from badminton-nyt, different competitions and loads of other stuff.

Denmark.dk is the official website of Denmark. I oversaw all their social media platforms, newsletters to the embassies and the blogger community. The main Facebook page was at some point in the top 10 of pages in Denmark with most fans. Back when it still was possible to reach people without paying for it.I was also in charge of video production. I have produced a variety of smaller videos from idea to end product.I also replied to many different mails. See one of the answers in… Show more Denmark.dk is the official website of Denmark. I oversaw all their social media platforms, newsletters to the embassies and the blogger community. The main Facebook page was at some point in the top 10 of pages in Denmark with most fans. Back when it still was possible to reach people without paying for it.I was also in charge of video production. I have produced a variety of smaller videos from idea to end product.I also replied to many different mails. See one of the answers in the link. Show less

Videojournalist på www.video.denmark.dk

Videojournalist både internt og eksternt. Har lavet videoer for både Lundbeck Fond Lectures, Københavns Universitet samt flere interne videoer til udstillinger.Radioindslag til 'Den 3. planet fra Solen'.Mindre artikler til Weekendavisen.

Artikler, interview og eventdækning.

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