Director Of Marketing & Communications
• Designed and executed all publicity, press conferences, events, and special projects. Served as spokesperson with complex responsibility in media, bilingual communications, and crisis management programs.• Setup a partnership with a major grocery chain to develop health and wellness programs for 75,000 Texas staff. • Developed the organization’s communication, vision, and strategic plans and determined the most effective means of execution to ensure successful achievement of stated goals. • Managed online communication strategy and implementation through regularly published E-newsletters, updated campaign-related websites, and created new media tools. • Established local media/public contacts and directed production of printed publications; created content for news releases, newsletters, bulletins, pamphlets, directories, posters, and directed radio and audio-visual productions.• Created and presented annual reports for the CEO, designed a quarterly CEO newsletter, and managed web content.• Planned and executed successful groundbreakings, dinners, and health fairs to increase brand awareness and sales.• Supervised a graphic designer during the creative design, production, and distribution of direct advertising pieces for promotional campaigns and strategies through mailers, billboards, and brochures.• Received 'Rookie of the Year' and recognized for outstanding performance in 2009.