-Leading the generation of shopper understanding, interpret relevant sources of information and translate them into actionable insight relevant to category, brand, channel and customer-Providing relevant shopper insight and leadership to support all parts of Commercial Framework-Supporting the customer teams to create a compelling story that establishes a connection between our customers and our initiatives to grow the category by addressing shopper needs-Developing the capability of Commercial development and sales functions to build stronger category stories and customers plans-Tracking sales to optimise merchandising strategies, achieve targets and drive business growth.-Monitoring customer shopping behaviour and collected data to identify opportunities to drive sales.-Delivering on monthly KPIs to reach sales objectives. -Build a shopper intelligence hub for the organization

-Responsible for Coffee and Tea category's E-Commerce and Professional Channel Volume, NOS and Profitability performances-Managing Trade Spend budget for E-Commerce and PRO Channel-Leading JBP processes and partnership projects w/ecommerce customers-Creating & Tracking E-Commerce product, price, promotion, placement KPI’s, benchmark global best practices and implement by localizing-Contributing to achievement of established strategy, offering feedback and ideas for continuous improvement.

• Develop long term category and omnichannel retail strategy• Set category vision and create basis for category development opportunities in top customers and lead partnership projects ( National & Local Key Accounts, Ecommerce and Pharmacy Channel)• Effective budget management - ROI tracking • Develop trade strategies aligned with brand and digital marketing strategies and ensure implementation to achieve company/channel targets• Strive to better understand shopper insights and translate them to meaningful actions for both instore & ecommerce platforms• Drive customer engagement and retention strategies and identify opportunities for growth & optimization• Lead shopper research projects to identify category & channel drivers and barriers• Track Global & FMCG trends, adapt strategies and develop projects accordingly• Define & Analyze KPIs for CRM activities to boost conversion rate• Effective Instore and Ecommerce Assortment and Planogram management • Analyze Nielsen&IMS and B2B, identify national & regional opportunities

Analyzing, evaluating and monitoring Perfect Store KPI'sEstablishing and monitoring product availability and merchandising criteria for instore trade activationsUtilizing and analyzing information sources such as Nielsen and internal dataLeading a global Shopper Insight project for TurkeyEstablishing, implementing, monitoring and evaluating company trade activitiesEstablishing launch plans with category teams , informing and coordinating the sales teams , planning of product logistics, generating award & incentive campaigns for sales field team and following upImplementing annual activity plans in line with company and monitoring themGetting in communication with field sales team for category management, POB, Special projects and activitiesAligning with the company targets , working in coordination with category planning, sales, supply chain and logistics teams.Solution oriented approach with good internal and external stakeholder relations

Responsible of Tissue Paper Category( Selpak & Solo) and Home Care Category (Detan)Establishing channel strategies and implementing the associated plans according to marketing initiatives and sales needsLeading the Trade Budget Management Project to increase sustainability and effectiveness of trade marketing activitiesTracking and reporting of trade promotion budget.Coordinating account based merchandising plans and execution of tailor made promotions for Key Account customersLeading account based insert and activity calendar for National & Local Key Accounts and E-commerce channel

-Responsible of Off Trade Channel and leading National Key Account category development projects-Agency management for all BTL activities-Development of trade promotional plans with Key customers to increase both brand awareness and sales volume -Responsible of Loyalty Club management-Preparing Channel detailed sales reports-Monitoring market researches for channel improvement -Providing coordination between sales and marketing team for the projects. -Executing trade marketing plans in line with budget

-Responsible of On Trade Channel (HORECA)-Agency management for all BTL activities, coordinating both production and distribution process of point of sales materials.-Responsible of Loyalty Program management -Event Management-Preparing Channel detailed sales reports-Monitoring market researches for channel improvement -Establishing and leading CRM systems to improve customer segmentation and field team effectiveness-Providing coordination between sales and marketing team for the projects. -Executing ontrade channel plans in line with budget

-Taking in charge of events,launchs or seminars which are organized by marketing department, reporting about events and their opportunities regularly. -Being entrusted with a project that includes organizing the customer database and providing coordination between sales and marketing teams for the project. -Leading works of Rumanian team which is assigned to database updating process.